diff --git a/README.md b/README.md
index 1bdf491..3b647e1 100644
--- a/README.md
+++ b/README.md
@@ -7,25 +7,28 @@ The purpose of this plugin to share code for generating documentation across all
 
 - [python3](https://www.python.org/downloads) version 3.9 up to 3.12.
 
-## Quick Usage
+## Install
 
-To use this sphinx plugin, create a `docs/` folder in your Python package.
-Inside this folder, create a `conf.py` with the following content:
+Install using `pip` or `uv` by either cloning this repo or accessing from pypi, e.g.:
 
-```txt
-extensions = ["sphinx_ape"]
+```sh
+pip install sphinx-ape
 ```
 
-Then, create an `index.rst` file with the following content:
+Try `sphinx-ape --help` to check if it's installed.
+
+## Quick Usage
+
+To use this sphinx plugin, first generate the docs structure (ran from your project directory):
 
-```txt
-.. dynamic-toc-tree::
+```sh
+sphinx-ape init
 ```
 
-You don't have to configure anything else; it will just work.
+It will have generated a `docs/` folder with some necessary config file in it, along with a quick-start that links to your `README.md`.
 
-Now, you can begin writing your documentation.
-There are three directories you can create:
+Now, you can begin writing your Sphinx documentation.
+There are three directories you can place documentation sources in:
 
 1. `userguides/` - a directory containing how-to guides for how to use your package.
 2. `commands/` - `.rst` files for the `sphinx-click` plugin for CLI-based references.
diff --git a/sphinx_ape/_cli.py b/sphinx_ape/_cli.py
index e9bf478..803e89e 100644
--- a/sphinx_ape/_cli.py
+++ b/sphinx_ape/_cli.py
@@ -32,6 +32,17 @@ def package_name_option():
     )
 
 
+@cli.command()
+@click.argument("base_path", type=Path)
+def init():
+    """
+    Initialize documentation structure
+    """
+    # For this command, force the user to be in that dir.
+    builder = DocumentationBuilder(base_path=Path.cwd())
+    builder.init()
+
+
 @cli.command()
 @click.argument("base_path", type=Path)
 @build_mode_option()
diff --git a/sphinx_ape/build.py b/sphinx_ape/build.py
index 921a2ab..3acf6c1 100644
--- a/sphinx_ape/build.py
+++ b/sphinx_ape/build.py
@@ -49,9 +49,12 @@ class DocumentationBuilder:
     """
 
     def __init__(
-        self, mode: BuildMode, base_path: Optional[Path] = None, name: Optional[str] = None
+        self,
+        mode: Optional[BuildMode] = None,
+        base_path: Optional[Path] = None,
+        name: Optional[str] = None,
     ) -> None:
-        self.mode = mode
+        self.mode = BuildMode.LATEST if mode is None else mode
         self._base_path = base_path or Path.cwd()
         self._name = name or get_package_name()
 
@@ -59,7 +62,7 @@ def __init__(
     def docs_path(self) -> Path:
         path = self._base_path / "docs"
         if not path.is_dir():
-            raise ApeDocsBuildError("No `docs/` folder found.")
+            raise ApeDocsBuildError(f"No `docs/` folder found (checked {path}.")
 
         return path
 
@@ -75,6 +78,26 @@ def latest_path(self) -> Path:
     def stable_path(self) -> Path:
         return self.build_path / "stable"
 
+    @property
+    def userguides_path(self) -> Path:
+        return self.docs_path / "userguides"
+
+    @property
+    def commands_path(self) -> Path:
+        return self.docs_path / "commands"
+
+    @property
+    def methoddocs_path(self) -> Path:
+        return self.docs_path / "methoddocs"
+
+    def init(self):
+        if not self.docs_path.is_dir():
+            self.docs_path.mkdir()
+
+        self._ensure_quickstart_exists()
+        self._ensure_conf_exists()
+        self._ensure_index_exists()
+
     def build(self):
         if self.mode is BuildMode.LATEST:
             # TRIGGER: Push to 'main' branch. Only builds latest.
@@ -115,6 +138,24 @@ def build_release(self):
             for path in (self.stable_path, self.latest_path):
                 replace_tree(build_dir, path)
 
+    @property
+    def userguide_names(self) -> list[str]:
+        guides = self._get_filenames(self.userguides_path)
+        quickstart_name = "userguides/quickstart"
+        if quickstart_name in guides:
+            # Make sure quick start is first.
+            guides = [quickstart_name, *[g for g in guides if g != quickstart_name]]
+
+        return guides
+
+    @property
+    def cli_reference_names(self) -> list[str]:
+        return self._get_filenames(self.commands_path)
+
+    @property
+    def methoddoc_names(self) -> list[str]:
+        return self._get_filenames(self.methoddocs_path)
+
     def _setup_redirect(self):
         self.build_path.mkdir(exist_ok=True, parents=True)
 
@@ -128,3 +169,34 @@ def _setup_redirect(self):
 
     def _sphinx_build(self, dst_path):
         sphinx_build(dst_path, self.docs_path)
+
+    def _get_filenames(self, path: Path) -> list[str]:
+        if not path.is_dir():
+            return []
+
+        return sorted([g.stem for g in path.iterdir() if g.suffix in (".md", ".rst")])
+
+    def _ensure_conf_exists(self):
+        conf_file = self.docs_path / "conf.py"
+        if conf_file.is_file():
+            return
+
+        content = 'extensions = ["sphinx_ape"]\n'
+        conf_file.write_text(content)
+
+    def _ensure_index_exists(self):
+        index_file = self.docs_path / "index.rst"
+        if index_file.is_file():
+            return
+
+        content = ".. dynamic-toc-tree::\n"
+        index_file.write_text(content)
+
+    def _ensure_quickstart_exists(self):
+        quickstart_path = self.userguides_path / "quickstart.md"
+        if quickstart_path.is_file():
+            # Already exists.
+            return
+
+        self.userguides_path.mkdir(exist_ok=True)
+        quickstart_path.write_text("```{include} ../../README.md\n```\n")
diff --git a/sphinx_ape/docs.py b/sphinx_ape/docs.py
new file mode 100644
index 0000000..2d7dc94
--- /dev/null
+++ b/sphinx_ape/docs.py
@@ -0,0 +1,10 @@
+from pathlib import Path
+
+
+class Documentation:
+    """
+    A class abstracting access to all the documentation.
+    """
+
+    def __init__(self, base_path: Path) -> None:
+        self._base_path = base_path
diff --git a/sphinx_ape/sphinx_ext/directives.py b/sphinx_ape/sphinx_ext/directives.py
index 45523f4..092f819 100644
--- a/sphinx_ape/sphinx_ext/directives.py
+++ b/sphinx_ape/sphinx_ext/directives.py
@@ -3,6 +3,8 @@
 from docutils.parsers.rst import directives
 from sphinx.util.docutils import SphinxDirective
 
+from sphinx_ape.build import DocumentationBuilder
+
 
 class DynamicTocTree(SphinxDirective):
     """
@@ -38,16 +40,8 @@ def _title_rst(self) -> str:
         return f"{title}\n{bar}"
 
     @property
-    def userguides_path(self) -> Path:
-        return self._base_path / "userguides"
-
-    @property
-    def commands_path(self) -> Path:
-        return self._base_path / "commands"
-
-    @property
-    def methoddocs_path(self) -> Path:
-        return self._base_path / "methoddocs"
+    def builder(self) -> DocumentationBuilder:
+        return DocumentationBuilder(base_path=self._base_path.parent)
 
     def run(self):
         userguides = self._get_userguides()
@@ -83,24 +77,10 @@ def run(self):
         return self.parse_text_to_nodes(restructured_text)
 
     def _get_userguides(self) -> list[str]:
-        guides = self._get_doc_entries(self.userguides_path)
-        quickstart_name = "userguides/quickstart"
-        if quickstart_name in guides:
-            # Make sure quick start is first.
-            guides = [quickstart_name, *[g for g in guides if g != quickstart_name]]
-
-        return guides
+        return [f"userguides/{n}" for n in self.builder.userguide_names]
 
     def _get_cli_references(self) -> list[str]:
-        return self._get_doc_entries(self.commands_path)
+        return [f"commands/{n}" for n in self.builder.cli_reference_names]
 
     def _get_methoddocs(self) -> list[str]:
-        return self._get_doc_entries(self.methoddocs_path)
-
-    def _get_doc_entries(self, path: Path) -> list[str]:
-        if not path.is_dir():
-            return []
-
-        return sorted(
-            [f"{path.name}/{g.stem}" for g in path.iterdir() if g.suffix in (".md", ".rst")]
-        )
+        return [f"methoddocs/{n}" for n in self.builder.methoddoc_names]
diff --git a/sphinx_ape/sphinx_ext/plugin.py b/sphinx_ape/sphinx_ext/plugin.py
index 0c3cc71..f4f8922 100644
--- a/sphinx_ape/sphinx_ext/plugin.py
+++ b/sphinx_ape/sphinx_ext/plugin.py
@@ -2,31 +2,21 @@
 import sys
 from pathlib import Path
 
-from sphinx.util import logging
 from sphinx.application import Sphinx
+from sphinx.util import logging
 
+from sphinx_ape.build import DocumentationBuilder
 from sphinx_ape.sphinx_ext.directives import DynamicTocTree
 from sphinx_ape.utils import get_package_name
 
-
 logger = logging.getLogger(__name__)
 
 
-def ensure_quickstart_exists(app, cfg):
-    """
-    This will generate the quickstart guide if needbe.
-    I recommend committing the files it generates.
-    """
-    
-    userguides_path = Path(app.srcdir) / "userguides"
-    quickstart_path = userguides_path / "quickstart.md"
-    if quickstart_path.is_file():
-        # Already exists.
-        return
-    
-    logger.info("Generating userguides/quickstart.md")
-    userguides_path.mkdir(exist_ok=True)
-    quickstart_path.write_text("```{include} ../../README.md\n```\n")
+def config_init_hook(app, cfg):
+    base_path = Path(app.srcdir.parent)
+    builder = DocumentationBuilder(base_path)
+    # Ensure the necessary files exist.
+    builder.init()
 
 
 def setup(app: Sphinx):
@@ -37,7 +27,7 @@ def setup(app: Sphinx):
     sys.path.insert(0, os.path.abspath(".."))
 
     # Register the hook that generates the quickstart file if needbe.
-    app.connect("config-inited", ensure_quickstart_exists)
+    app.connect("config-inited", config_init_hook)
 
     # Configure project and other one-off items.
     package_name = get_package_name()