diff --git a/_config.yml b/_config.yml
index d4b7d9fa9..1a7d00bc2 100644
--- a/_config.yml
+++ b/_config.yml
@@ -5,8 +5,10 @@ description: > # this means to ignore newlines until "baseurl:"
   Bioschemas relies and extends from schema.org and aims to reuse existing
   standards and reach consensus among a wide number of life sciences organizations and communities.
 url: "http://bioschemas.org" # the base hostname & protocol for your site
+baseurl: "" # the subpath of your site, e.g. /blog/
 twitter_username: Bioschemas
 github_username: Bioschemas
+google_analytics: G-G3BQK7PF1V
 
 # Build settings
 markdown: kramdown
diff --git a/_includes/cookie-consent.html b/_includes/cookie-consent.html
new file mode 100644
index 000000000..6f05395f7
--- /dev/null
+++ b/_includes/cookie-consent.html
@@ -0,0 +1,59 @@
+<style>
+    #cookie-notice {padding: 0.5rem 1rem; display: none; text-align: center; position: fixed; bottom: 0; width: calc(100% - 2rem); background: #222; color: rgba(255,255,255,0.8);}
+    #cookie-notice a {display: inline-block; cursor: pointer; margin-left: 0.5rem;}
+    @media (max-width: 767px) {
+        #cookie-notice span {display: block; padding-top: 3px; margin-bottom: 1rem;}
+        #cookie-notice a {position: relative; bottom: 4px;}
+    }
+</style>
+<div class="container w-100" id="cookie-notice">
+    <span>We would like to use third party cookies and scripts to improve the functionality of this website.</span>
+    <a id="cookie-notice-accept" class="btn btn-primary btn-sm">Approve</a>
+    <a id="cookie-notice-deny" class="btn btn-primary btn-sm">Deny</a>
+    <a href="/about/privacy.html" class="btn btn-primary btn-sm">More info</a>
+</div>
+<script>
+    function createCookie(name,value,days) {
+        var expires = "";
+        if (days) {
+            var date = new Date();
+            date.setTime(date.getTime() + (days*24*60*60*1000));
+            expires = "; expires=" + date.toUTCString();
+        }
+        document.cookie = name + "=" + value + expires + "; path=/";
+    }
+    function readCookie(name) {
+        var nameEQ = name + "=";
+        var ca = document.cookie.split(';');
+        for(var i=0;i < ca.length;i++) {
+            var c = ca[i];
+            while (c.charAt(0)==' ') c = c.substring(1,c.length);
+            if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
+        }
+        return null;
+    }
+    function eraseCookie(name) {
+        createCookie(name,"",-1);
+    }
+
+    if(readCookie('cookie-notice-option')=='true') {
+        {% if jekyll.environment == "production" and site.google_analytics %}
+        {% include ga.js %}
+        {% endif %}
+    } else if (readCookie('cookie-notice-option')!='false'){
+        document.getElementById('cookie-notice').style.display = 'block';
+    }
+
+    document.getElementById('cookie-notice-accept').addEventListener("click",function() {
+        createCookie('cookie-notice-option','true',31);
+        document.getElementById('cookie-notice').style.display = 'none';
+        location.reload();
+    });
+
+    document.getElementById('cookie-notice-deny').addEventListener("click",function() {
+        createCookie('cookie-notice-option','false',31);
+        document.getElementById('cookie-notice').style.display = 'none';
+        location.reload();
+    });
+
+</script>
diff --git a/_includes/ga.js b/_includes/ga.js
new file mode 100644
index 000000000..b2a62accf
--- /dev/null
+++ b/_includes/ga.js
@@ -0,0 +1,17 @@
+function loadScriptAsync(scriptSrc, callback) {
+    if (typeof callback !== 'function') {
+        throw new Error('Not a valid callback for async script load');
+    }
+    var script = document.createElement('script');
+    script.onload = callback;
+    script.src = scriptSrc;
+    document.head.appendChild(script);
+}
+
+loadScriptAsync('https://www.googletagmanager.com/gtag/js?id=G-G3BQK7PF1V', function () {
+    window.dataLayer = window.dataLayer || [];
+    function gtag() { dataLayer.push(arguments); }
+    gtag('js', new Date());
+    gtag('config', 'G-G3BQK7PF1V', { 'anonymize_ip': true });
+    console.log('Google Analytics is active');
+})
diff --git a/_includes/head.html b/_includes/head.html
index ac50c911e..4dcf67e87 100644
--- a/_includes/head.html
+++ b/_includes/head.html
@@ -35,6 +35,4 @@
   <script src="{{ 'assets/js/bootstrap.bundle.min.js' | relative_url }}"></script>
   <script src="{{ 'assets/js/toc.js' | relative_url }}"></script>
   <script defer src="{{'assets/js/all.min.js' | relative_url }}"></script>
- <!-- Google analytics -->
-  {% include analytics.html %}
 </head>
diff --git a/_layouts/default.html b/_layouts/default.html
index 00130b1f5..fffec0b14 100644
--- a/_layouts/default.html
+++ b/_layouts/default.html
@@ -11,5 +11,6 @@
       </main>
     </div>
     {% include footer.html %}
+    {% include cookie-consent.html %}
   </body>
 </html>
diff --git a/pages/_about/privacy.html b/pages/_about/privacy.html
new file mode 100644
index 000000000..e82b17037
--- /dev/null
+++ b/pages/_about/privacy.html
@@ -0,0 +1,287 @@
+---
+layout: default
+title: Privacy
+---
+<h1>Privacy Policy</h1>
+<p>Last updated: September 16, 2024</p>
+<p>This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information
+    when You use the Service and tells You about Your privacy rights and how the law protects You.</p>
+<p>We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and
+    use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the
+    <a href="https://www.privacypolicies.com/privacy-policy-generator/" target="_blank">Privacy Policy Generator</a>.
+</p>
+<h2>Interpretation and Definitions</h2>
+<h3>Interpretation</h3>
+<p>The words of which the initial letter is capitalized have meanings defined under the following conditions. The
+    following definitions shall have the same meaning regardless of whether they appear in singular or in plural.</p>
+<h3>Definitions</h3>
+<p>For the purposes of this Privacy Policy:</p>
+<ul>
+    <li>
+        <p><strong>Account</strong> means a unique account created for You to access our Service or parts of our
+            Service.</p>
+    </li>
+    <li>
+        <p><strong>Affiliate</strong> means an entity that controls, is controlled by or is under common control with a
+            party, where &quot;control&quot; means ownership of 50% or more of the shares, equity interest or other
+            securities entitled to vote for election of directors or other managing authority.</p>
+    </li>
+    <li>
+        <p><strong>Company</strong> (referred to as either &quot;the Company&quot;, &quot;We&quot;, &quot;Us&quot; or
+            &quot;Our&quot; in this Agreement) refers to Bioschemas.</p>
+    </li>
+    <li>
+        <p><strong>Cookies</strong> are small files that are placed on Your computer, mobile device or any other device
+            by a website, containing the details of Your browsing history on that website among its many uses.</p>
+    </li>
+    <li>
+        <p><strong>Country</strong> refers to: United Kingdom</p>
+    </li>
+    <li>
+        <p><strong>Device</strong> means any device that can access the Service such as a computer, a cellphone or a
+            digital tablet.</p>
+    </li>
+    <li>
+        <p><strong>Personal Data</strong> is any information that relates to an identified or identifiable individual.
+        </p>
+    </li>
+    <li>
+        <p><strong>Service</strong> refers to the Website.</p>
+    </li>
+    <li>
+        <p><strong>Service Provider</strong> means any natural or legal person who processes the data on behalf of the
+            Company. It refers to third-party companies or individuals employed by the Company to facilitate the
+            Service, to provide the Service on behalf of the Company, to perform services related to the Service or to
+            assist the Company in analyzing how the Service is used.</p>
+    </li>
+    <li>
+        <p><strong>Usage Data</strong> refers to data collected automatically, either generated by the use of the
+            Service or from the Service infrastructure itself (for example, the duration of a page visit).</p>
+    </li>
+    <li>
+        <p><strong>Website</strong> refers to Bioschemas, accessible from <a href="https://bioschemas.org"
+                                                                             rel="external nofollow noopener"
+                                                                             target="_blank">https://bioschemas.org</a>
+        </p>
+    </li>
+    <li>
+        <p><strong>You</strong> means the individual accessing or using the Service, or the company, or other legal
+            entity on behalf of which such individual is accessing or using the Service, as applicable.</p>
+    </li>
+</ul>
+<h2>Collecting and Using Your Personal Data</h2>
+<h3>Types of Data Collected</h3>
+<h4>Personal Data</h4>
+<p>While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be
+    used to contact or identify You. Personally identifiable information may include, but is not limited to:</p>
+<ul>
+    <li>
+        <p>Email address</p>
+    </li>
+    <li>
+        <p>First name and last name</p>
+    </li>
+    <li>
+        <p>Usage Data</p>
+    </li>
+</ul>
+<h4>Usage Data</h4>
+<p>Usage Data is collected automatically when using the Service.</p>
+<p>Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type,
+    browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those
+    pages, unique device identifiers and other diagnostic data.</p>
+<p>When You access the Service by or through a mobile device, We may collect certain information automatically,
+    including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of
+    Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device
+    identifiers and other diagnostic data.</p>
+<p>We may also collect information that Your browser sends whenever You visit our Service or when You access the Service
+    by or through a mobile device.</p>
+<h4>Tracking Technologies and Cookies</h4>
+<p>We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information.
+    Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and
+    analyze Our Service. The technologies We use may include:</p>
+<ul>
+    <li><strong>Cookies or Browser Cookies.</strong> A cookie is a small file placed on Your Device. You can instruct
+        Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept
+        Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so
+        that it will refuse Cookies, our Service may use Cookies.
+    </li>
+    <li><strong>Web Beacons.</strong> Certain sections of our Service and our emails may contain small electronic files
+        known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the
+        Company, for example, to count users who have visited those pages or opened an email and for other related
+        website statistics (for example, recording the popularity of a certain section and verifying system and server
+        integrity).
+    </li>
+</ul>
+<p>Cookies can be &quot;Persistent&quot; or &quot;Session&quot; Cookies. Persistent Cookies remain on Your personal
+    computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web
+    browser. Learn more about cookies on the <a
+            href="https://www.privacypolicies.com/blog/privacy-policy-template/#Use_Of_Cookies_Log_Files_And_Tracking"
+            target="_blank">Privacy Policies website</a> article.</p>
+<p>We use both Session and Persistent Cookies for the purposes set out below:</p>
+<ul>
+    <li>
+        <p><strong>Necessary / Essential Cookies</strong></p>
+        <p>Type: Session Cookies</p>
+        <p>Administered by: Us</p>
+        <p>Purpose: These Cookies are essential to provide You with services available through the Website and to enable
+            You to use some of its features. They help to authenticate users and prevent fraudulent use of user
+            accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use
+            these Cookies to provide You with those services.</p>
+    </li>
+    <li>
+        <p><strong>Cookies Policy / Notice Acceptance Cookies</strong></p>
+        <p>Type: Persistent Cookies</p>
+        <p>Administered by: Us</p>
+        <p>Purpose: These Cookies identify if users have accepted the use of cookies on the Website.</p>
+    </li>
+    <li>
+        <p><strong>Functionality Cookies</strong></p>
+        <p>Type: Persistent Cookies</p>
+        <p>Administered by: Us</p>
+        <p>Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering
+            your login details or language preference. The purpose of these Cookies is to provide You with a more
+            personal experience and to avoid You having to re-enter your preferences every time You use the Website.</p>
+    </li>
+</ul>
+<p>For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or
+    the Cookies section of our Privacy Policy.</p>
+<h3>Use of Your Personal Data</h3>
+<p>The Company may use Personal Data for the following purposes:</p>
+<ul>
+    <li>
+        <p><strong>To provide and maintain our Service</strong>, including to monitor the usage of our Service.</p>
+    </li>
+    <li>
+        <p><strong>To manage Your Account:</strong> to manage Your registration as a user of the Service. The Personal
+            Data You provide can give You access to different functionalities of the Service that are available to You
+            as a registered user.</p>
+    </li>
+    <li>
+        <p><strong>For the performance of a contract:</strong> the development, compliance and undertaking of the
+            purchase contract for the products, items or services You have purchased or of any other contract with Us
+            through the Service.</p>
+    </li>
+    <li>
+        <p><strong>To contact You:</strong> To contact You by email, telephone calls, SMS, or other equivalent forms of
+            electronic communication, such as a mobile application's push notifications regarding updates or informative
+            communications related to the functionalities, products or contracted services, including the security
+            updates, when necessary or reasonable for their implementation.</p>
+    </li>
+    <li>
+        <p><strong>To provide You</strong> with news, special offers and general information about other goods, services
+            and events which we offer that are similar to those that you have already purchased or enquired about unless
+            You have opted not to receive such information.</p>
+    </li>
+    <li>
+        <p><strong>To manage Your requests:</strong> To attend and manage Your requests to Us.</p>
+    </li>
+    <li>
+        <p><strong>For business transfers:</strong> We may use Your information to evaluate or conduct a merger,
+            divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our
+            assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which
+            Personal Data held by Us about our Service users is among the assets transferred.</p>
+    </li>
+    <li>
+        <p><strong>For other purposes</strong>: We may use Your information for other purposes, such as data analysis,
+            identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and
+            improve our Service, products, services, marketing and your experience.</p>
+    </li>
+</ul>
+<p>We may share Your personal information in the following situations:</p>
+<ul>
+    <li><strong>With Service Providers:</strong> We may share Your personal information with Service Providers to
+        monitor and analyze the use of our Service, to contact You.
+    </li>
+    <li><strong>For business transfers:</strong> We may share or transfer Your personal information in connection with,
+        or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of
+        Our business to another company.
+    </li>
+    <li><strong>With Affiliates:</strong> We may share Your information with Our affiliates, in which case we will
+        require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other
+        subsidiaries, joint venture partners or other companies that We control or that are under common control with
+        Us.
+    </li>
+    <li><strong>With business partners:</strong> We may share Your information with Our business partners to offer You
+        certain products, services or promotions.
+    </li>
+    <li><strong>With other users:</strong> when You share personal information or otherwise interact in the public areas
+        with other users, such information may be viewed by all users and may be publicly distributed outside.
+    </li>
+    <li><strong>With Your consent</strong>: We may disclose Your personal information for any other purpose with Your
+        consent.
+    </li>
+</ul>
+<h3>Retention of Your Personal Data</h3>
+<p>The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy
+    Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for
+    example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our
+    legal agreements and policies.</p>
+<p>The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a
+    shorter period of time, except when this data is used to strengthen the security or to improve the functionality of
+    Our Service, or We are legally obligated to retain this data for longer time periods.</p>
+<h3>Transfer of Your Personal Data</h3>
+<p>Your information, including Personal Data, is processed at the Company's operating offices and in any other places
+    where the parties involved in the processing are located. It means that this information may be transferred to — and
+    maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where
+    the data protection laws may differ than those from Your jurisdiction.</p>
+<p>Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that
+    transfer.</p>
+<p>The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance
+    with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country
+    unless there are adequate controls in place including the security of Your data and other personal information.</p>
+<h3>Delete Your Personal Data</h3>
+<p>You have the right to delete or request that We assist in deleting the Personal Data that We have collected about
+    You.</p>
+<p>Our Service may give You the ability to delete certain information about You from within the Service.</p>
+<p>You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and
+    visiting the account settings section that allows you to manage Your personal information. You may also contact Us
+    to request access to, correct, or delete any personal information that You have provided to Us.</p>
+<p>Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis
+    to do so.</p>
+<h3>Disclosure of Your Personal Data</h3>
+<h4>Business Transactions</h4>
+<p>If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will
+    provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.</p>
+<h4>Law enforcement</h4>
+<p>Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law
+    or in response to valid requests by public authorities (e.g. a court or a government agency).</p>
+<h4>Other legal requirements</h4>
+<p>The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:</p>
+<ul>
+    <li>Comply with a legal obligation</li>
+    <li>Protect and defend the rights or property of the Company</li>
+    <li>Prevent or investigate possible wrongdoing in connection with the Service</li>
+    <li>Protect the personal safety of Users of the Service or the public</li>
+    <li>Protect against legal liability</li>
+</ul>
+<h3>Security of Your Personal Data</h3>
+<p>The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet,
+    or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your
+    Personal Data, We cannot guarantee its absolute security.</p>
+<h2>Children's Privacy</h2>
+<p>Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable
+    information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has
+    provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from
+    anyone under the age of 13 without verification of parental consent, We take steps to remove that information from
+    Our servers.</p>
+<p>If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from
+    a parent, We may require Your parent's consent before We collect and use that information.</p>
+<h2>Links to Other Websites</h2>
+<p>Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You
+    will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You
+    visit.</p>
+<p>We have no control over and assume no responsibility for the content, privacy policies or practices of any third
+    party sites or services.</p>
+<h2>Changes to this Privacy Policy</h2>
+<p>We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy
+    Policy on this page.</p>
+<p>We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and
+    update the &quot;Last updated&quot; date at the top of this Privacy Policy.</p>
+<p>You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are
+    effective when they are posted on this page.</p>
+<h2>Contact Us</h2>
+<p>If you have any questions about this Privacy Policy, You can contact us:</p>
+<ul>
+    <li>By email: steering@bioschemas.org</li>
+</ul>
\ No newline at end of file