record LGA as session property in analytics

[techieshark]

• get LGA data from here: https://data.gov.au/dataset/nsw-local-government-areas/resource/696e169d-5749-4a15-a0a9-79e637e7c391
• import LGA geo polygons into PostGIS
• add API query that takes lat lng and returns LGA
• from JS, call that new API
• send LGA to mixpanel and/or google analytics

mixpanel, see also:

• https://mixpanel.com/help/questions/articles/what-is-the-difference-between-event-properties-super-properties-and-people-properties-and-which-should-i-use
• https://mixpanel.com/help/reference/javascript#super-properties
• TODO: figure out where/how those properties show up in mixpanel ui

[techieshark]

Sidenote: the whole point of this would be to summarize user engagement across an LGA, so that, for instance, we could run Facebook ads in one LGA and billboards in another and determine which is more successful. We might also want to think about other things we'd be looking for (as that was just an example... I don't think we're buying any billboards any time soon).

[techieshark]

Sidenote 2: I added this to my dev instance but I didn't see anything about Planet Earth in the mixpanel ui.

        <script type="text/javascript">
            mixpanel.register_once({
                "planet": "earth"
            });
        </script>