diff --git a/.travis.yml b/.travis.yml
index 8d1c3b24..3a7b4cf0 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,22 +1,42 @@
 language: php
 
+php:
+  - 5.6
+  - 7.0
+  - 7.1
+  - 7.2
+
+env:
+  global:
+    - DEFAULT=1
+
 matrix:
   fast_finish: true
 
   include:
     - php: 7.0
-      env: PHPCS=1
+      env: PHPCS=1 DEFAULT=0
 
     - php: 7.0
-      env: PHPSTAN=1
+      env: PHPSTAN=1 DEFAULT=0
 
 before_script:
+  - if [[ $TRAVIS_PHP_VERSION != 7.0 ]]; then phpenv config-rm xdebug.ini; fi
+
+  - composer install --prefer-dist --no-interaction
+
   - if [[ $PHPCS = 1 ]]; then composer require cakephp/cakephp-codesniffer:dev-master; fi
   - if [[ $PHPSTAN = 1 ]]; then composer require phpstan/phpstan:^0.8; fi
 
 script:
+  - if [[ $DEFAULT = 1 && $TRAVIS_PHP_VERSION != 7.0 ]]; then vendor/bin/phpunit; fi
+  - if [[ $DEFAULT = 1 && $TRAVIS_PHP_VERSION = 7.0 ]]; then vendor/bin/phpunit --coverage-clover=clover.xml; fi
+
   - if [[ $PHPCS = 1 ]]; then vendor/bin/phpcs -p --extensions=php --standard=vendor/cakephp/cakephp-codesniffer/CakePHP src/ config/; fi
   - if [[ $PHPSTAN = 1 ]]; then vendor/bin/phpstan analyse -l 5 src; fi
 
+after_success:
+  - if [[ $DEFAULT = 1 && $TRAVIS_PHP_VERSION = 7.0 ]]; then bash <(curl -s https://codecov.io/bash); fi
+
 notifications:
   email: false
diff --git a/composer.json b/composer.json
index fbbb87f5..250ac3e5 100644
--- a/composer.json
+++ b/composer.json
@@ -35,13 +35,19 @@
     },
     "require-dev": {
         "friendsofcake/cakephp-test-utilities": "dev-master",
-        "markstory/asset_compress": "^3.2"
+        "markstory/asset_compress": "^3.2",
+        "phpunit/phpunit": "^5.7|^6.0"
     },
     "autoload": {
         "psr-4": {
             "CrudView\\": "src"
         }
     },
+    "autoload-dev": {
+        "psr-4": {
+            "CrudView\\Test\\": "tests"
+        }
+    },
     "support": {
         "source": "https://github.com/FriendsOfCake/crud-view",
         "issues": "https://github.com/FriendsOfCake/crud-view/issues",
diff --git a/docs/.editorconfig b/docs/.editorconfig
index b10861a8..6511313f 100644
--- a/docs/.editorconfig
+++ b/docs/.editorconfig
@@ -5,7 +5,7 @@ root = false
 
 [*]
 indent_style = space
-indent_size = 2
+indent_size = 4
 charset = "utf-8"
 end_of_line = lf
 insert_final_newline = true
diff --git a/docs/_partials/fields/formatter-callable.rst b/docs/_partials/fields/formatter-callable.rst
index b8e941f6..84da1b68 100644
--- a/docs/_partials/fields/formatter-callable.rst
+++ b/docs/_partials/fields/formatter-callable.rst
@@ -58,3 +58,24 @@ In some cases, it may be useful to access a helper within the callable. For inst
             }
         ],
     ]);
+
+You can also keep your code DRY by configuring the ``CrudViewHelper`` to use
+a callable formatter based on column type. For .e.g.
+
+.. code-block:: php
+
+    // In controller action or preferably in beforeRender()
+    $this->viewBuilder()->setHelpers([
+        'CrudView' => [
+            'className' => 'CrudView.CrudView',
+            'fieldFormatters' => [
+                // Key can be any valid column type of table schema.
+                'datetime' => function ($name, $value, $entity, $options, $View) {
+                    return $View->Time->nice($value);
+                },
+                'boolean' => function ($name, $value, $entity, $options, $View) {
+                    return $value ? 'Yes' : 'No';
+                },
+            ],
+        ],
+    ]);
diff --git a/phpunit.xml.dist b/phpunit.xml.dist
new file mode 100644
index 00000000..445791ae
--- /dev/null
+++ b/phpunit.xml.dist
@@ -0,0 +1,37 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<phpunit
+    colors="true"
+    processIsolation="false"
+    stopOnFailure="false"
+    syntaxCheck="false"
+    bootstrap="./tests/bootstrap.php"
+    >
+    <php>
+        <ini name="memory_limit" value="-1"/>
+    </php>
+
+    <!-- Add any additional test suites you want to run here -->
+    <testsuites>
+        <testsuite name="CrudView Tests">
+            <directory>./tests/TestCase</directory>
+        </testsuite>
+        <!-- Add plugin test suites here. -->
+    </testsuites>
+
+    <!-- Setup a listener for fixtures -->
+    <listeners>
+        <listener
+        class="\Cake\TestSuite\Fixture\FixtureInjector"
+        file="./vendor/cakephp/cakephp/src/TestSuite/Fixture/FixtureInjector.php">
+            <arguments>
+                <object class="\Cake\TestSuite\Fixture\FixtureManager" />
+            </arguments>
+        </listener>
+    </listeners>
+
+    <filter>
+        <whitelist>
+            <directory suffix=".php">./src/</directory>
+        </whitelist>
+    </filter>
+</phpunit>
diff --git a/src/View/CrudView.php b/src/View/CrudView.php
index cb19d3dc..a340c455 100644
--- a/src/View/CrudView.php
+++ b/src/View/CrudView.php
@@ -3,6 +3,8 @@
 
 use Cake\Core\Configure;
 use Cake\Core\Plugin;
+use Cake\Event\Event;
+use Cake\Event\EventListenerInterface;
 use Cake\View\Exception\MissingTemplateException;
 use Cake\View\View;
 use CrudView\Traits\CrudViewConfigTrait;
@@ -10,7 +12,7 @@
 /**
  * @property \AssetCompress\View\Helper\AssetCompressHelper $AssetCompress
  */
-class CrudView extends View
+class CrudView extends View implements EventListenerInterface
 {
     use CrudViewConfigTrait;
 
@@ -37,9 +39,33 @@ public function initialize()
     {
         parent::initialize();
 
+        $this->getEventManager()->on($this, ['priority' => 9]);
         $this->ensureConfig();
         $this->_setupPaths();
         $this->_setupHelpers();
+    }
+
+    /**
+     * Events this class is interested in.
+     *
+     * @return array
+     */
+    public function implementedEvents()
+    {
+        return [
+            'View.beforeLayout' => 'beforeLayout',
+        ];
+    }
+
+    /**
+     * Handler for View.beforeLayout event.
+     *
+     * @param \Cake\Event\Event $event The View.beforeLayout event
+     * @param string $layoutFileName Layout filename.
+     * @return void
+     */
+    public function beforeLayout(Event $event, $layoutFileName)
+    {
         $this->_loadAssets();
     }
 
@@ -83,25 +109,28 @@ protected function _loadAssets()
      */
     protected function _setupHelpers()
     {
-        $this->loadHelper('Html', ['className' => 'BootstrapUI.Html']);
-        $this->loadHelper('Form', [
-            'className' => 'BootstrapUI.Form',
-            'widgets' => [
-               'datetime' => ['CrudView\View\Widget\DateTimeWidget', 'select']
-            ]
-        ]);
-        $this->loadHelper('Flash', ['className' => 'BootstrapUI.Flash']);
-        $this->loadHelper('Paginator', ['className' => 'BootstrapUI.Paginator']);
+        $helpers = [
+            'Html' => ['className' => 'BootstrapUI.Html'],
+            'Form' => [
+                'className' => 'BootstrapUI.Form',
+                'widgets' => [
+                    'datetime' => ['CrudView\View\Widget\DateTimeWidget', 'select']
+                ],
+            ],
+            'Flash' => ['className' => 'BootstrapUI.Flash'],
+            'Paginator' => ['className' => 'BootstrapUI.Paginator'],
+            'CrudView' => ['className' => 'CrudView.CrudView'],
+        ];
+
         if (class_exists('\Cake\View\Helper\BreadcrumbsHelper')) {
-            $this->loadHelper('Breadcrumbs', ['className' => 'BootstrapUI.Breadcrumbs']);
+            $helpers['Breadcrumbs'] = ['className' => 'BootstrapUI.Breadcrumbs'];
         }
 
-        $this->loadHelper('CrudView.CrudView');
-        $this->loadHelper('BootstrapUI.Flash');
-
         if (Configure::read('CrudView.useAssetCompress')) {
-            $this->loadHelper('AssetCompress.AssetCompress');
+            $helpers['AssetCompress'] = ['className' => 'AssetCompress.AssetCompress'];
         }
+
+        $this->helpers = array_merge($helpers, $this->helpers);
     }
 
     /**
diff --git a/src/View/Helper/CrudViewHelper.php b/src/View/Helper/CrudViewHelper.php
index e9f71c5a..7d5b7ed8 100644
--- a/src/View/Helper/CrudViewHelper.php
+++ b/src/View/Helper/CrudViewHelper.php
@@ -32,6 +32,15 @@ class CrudViewHelper extends Helper
      */
     protected $_context;
 
+    /**
+     * Default config.
+     *
+     * @var array
+     */
+    protected $_defaultConfig = [
+        'fieldFormatters' => null
+    ];
+
     /**
      * Set context
      *
@@ -123,6 +132,15 @@ public function introspect($field, $value, array $options = [])
 
         $type = $this->columnType($field);
 
+        $fieldFormatters = $this->getConfig('fieldFormatters');
+        if (isset($fieldFormatters[$type])) {
+            if (is_callable($fieldFormatters[$type])) {
+                return $fieldFormatters[$type]($field, $value, $this->getContext(), $options, $this->getView());
+            }
+
+            return $this->{$fieldFormatters[$type]}($field, $value, $options);
+        }
+
         if ($type === 'boolean') {
             return $this->formatBoolean($field, $value, $options);
         }
diff --git a/tests/TestCase/View/CrudViewTest.php b/tests/TestCase/View/CrudViewTest.php
new file mode 100644
index 00000000..d059d288
--- /dev/null
+++ b/tests/TestCase/View/CrudViewTest.php
@@ -0,0 +1,35 @@
+<?php
+namespace CrudView\Test\TestCase\View;
+
+use Cake\TestSuite\TestCase;
+use CrudView\View\CrudView;
+
+/**
+ * ViewTest class
+ */
+class ViewTest extends TestCase
+{
+    public function testCreation()
+    {
+        $CrudView = new CrudView(
+            null,
+            null,
+            null,
+            [
+                'helpers' => [
+                    'CrudView' => [
+                        'className' => 'CrudView.CrudView',
+                        'fieldFormatters' => ['datetime' => 'formatTime']
+                    ]
+                ]
+            ]
+        );
+
+        $expected = [
+            'className' => 'CrudView.CrudView',
+            'fieldFormatters' => ['datetime' => 'formatTime'],
+        ];
+        $result = $CrudView->CrudView->getConfig();
+        $this->assertEquals($expected, $result);
+    }
+}
diff --git a/tests/TestCase/View/Helper/CrudViewHelperTest.php b/tests/TestCase/View/Helper/CrudViewHelperTest.php
new file mode 100644
index 00000000..e22a9b93
--- /dev/null
+++ b/tests/TestCase/View/Helper/CrudViewHelperTest.php
@@ -0,0 +1,75 @@
+<?php
+namespace CrudView\Test\TestCase\View\Helper;
+
+use Cake\I18n\FrozenTime;
+use Cake\TestSuite\TestCase;
+use Cake\View\View;
+use CrudView\View\Helper\CrudViewHelper;
+
+/**
+ * CrudViewHelperTest class
+ */
+class CrudViewHelperTest extends TestCase
+{
+    /**
+     * Helper to be tested
+     *
+     * @var \Cake\View\Helper\CrudViewHelper
+     */
+    public $CrudView;
+
+    /**
+     * Mocked view
+     *
+     * @var \Cake\View\View|\PHPUnit_Framework_MockObject_MockObject
+     */
+    public $View;
+
+    /**
+     * setUp method
+     *
+     * @return void
+     */
+    public function setUp()
+    {
+        parent::setUp();
+
+        $this->View = $this->getMockBuilder(View::class)
+            ->setMethods()
+            ->getMock();
+
+        static::setAppNamespace();
+    }
+
+    public function testIntrospect()
+    {
+        $this->CrudView = $this->getMockBuilder(CrudViewHelper::class)
+            ->setConstructorArgs([$this->View])
+            ->setMethods(['columnType'])
+            ->getMock();
+
+        $this->CrudView
+            ->expects($this->any())
+            ->method('columnType')
+            ->with('created')
+            ->will($this->returnValue('datetime'));
+
+        $value = new FrozenTime();
+        $result = $this->CrudView->introspect('created', $value);
+        $this->assertEquals('just now', $result);
+
+        $this->CrudView->setConfig('fieldFormatters', [
+            'datetime' => 'formatTime',
+        ]);
+        $result = $this->CrudView->introspect('created', $value);
+        $this->assertEquals($this->CrudView->Time->nice($value), $result);
+
+        $this->CrudView->setConfig('fieldFormatters', [
+            'datetime' => function () {
+                return 'formatted time';
+            },
+        ]);
+        $result = $this->CrudView->introspect('created', $value);
+        $this->assertEquals('formatted time', $result);
+    }
+}
diff --git a/tests/bootstrap.php b/tests/bootstrap.php
new file mode 100644
index 00000000..4f4d373d
--- /dev/null
+++ b/tests/bootstrap.php
@@ -0,0 +1,26 @@
+<?php
+use Cake\Core\Plugin;
+
+/*
+ * Test suite bootstrap
+ *
+ * This function is used to find the location of CakePHP whether CakePHP
+ * has been installed as a dependency of the plugin, or the plugin is itself
+ * installed as a dependency of an application.
+ */
+$findRoot = function ($root) {
+    do {
+        $lastRoot = $root;
+        $root = dirname($root);
+        if (is_dir($root . '/vendor/cakephp/cakephp')) {
+            return $root;
+        }
+    } while ($root !== $lastRoot);
+    throw new Exception('Cannot find the root of the application, unable to run tests');
+};
+$root = $findRoot(__FILE__);
+unset($findRoot);
+chdir($root);
+require $root . '/vendor/cakephp/cakephp/tests/bootstrap.php';
+
+Plugin::load('CrudView', ['path' => dirname(dirname(__FILE__)) . DS]);