diff --git a/pom.xml b/pom.xml
index 7ace476..1252cf8 100644
--- a/pom.xml
+++ b/pom.xml
@@ -10,7 +10,7 @@
 
   <groupId>com.hubspot.jackson</groupId>
   <artifactId>jackson-datatype-protobuf</artifactId>
-  <version>0.9.12-SNAPSHOT</version>
+  <version>0.9.12</version>
   <description>Jackson Module that adds support for reading/writing protobufs</description>
 
   <properties>
@@ -125,6 +125,6 @@
     <connection>scm:git:git@github.com:HubSpot/jackson-datatype-protobuf.git</connection>
     <developerConnection>scm:git:git@github.com:HubSpot/jackson-datatype-protobuf.git</developerConnection>
     <url>git@github.com:HubSpot/jackson-datatype-protobuf.git</url>
-    <tag>HEAD</tag>
+    <tag>jackson-datatype-protobuf-0.9.12</tag>
   </scm>
 </project>