diff --git a/config/samples/mellanox.com_v1alpha1_nicclusterpolicy.yaml b/config/samples/mellanox.com_v1alpha1_nicclusterpolicy.yaml
index 351bd10e..c0b5baed 100644
--- a/config/samples/mellanox.com_v1alpha1_nicclusterpolicy.yaml
+++ b/config/samples/mellanox.com_v1alpha1_nicclusterpolicy.yaml
@@ -18,7 +18,7 @@ metadata:
 spec:
   ofedDriver:
     image: doca-driver
-    repository: nvcr.io/nvstaging/mellanox
+    repository: nvcr.io/nvidia/mellanox
     version: 24.10-0.7.0.0-0
     livenessProbe:
       initialDelaySeconds: 30
diff --git a/deployment/network-operator/Chart.yaml b/deployment/network-operator/Chart.yaml
index 61d648ef..47adcad6 100644
--- a/deployment/network-operator/Chart.yaml
+++ b/deployment/network-operator/Chart.yaml
@@ -1,8 +1,8 @@
 apiVersion: v2
 name: network-operator
-version: 24.10.0-rc.4
+version: 24.10.0
 kubeVersion: '>= 1.21.0'
-appVersion: v24.10.0-rc.4
+appVersion: v24.10.0
 description: Nvidia network operator
 type: application
 keywords:
diff --git a/deployment/network-operator/values.yaml b/deployment/network-operator/values.yaml
index da39b5d3..95f17b56 100644
--- a/deployment/network-operator/values.yaml
+++ b/deployment/network-operator/values.yaml
@@ -148,15 +148,15 @@ sriov-network-operator:
 
   # Image URIs for sriov-network-operator components.
   images:
-    operator: nvcr.io/nvstaging/mellanox/sriov-network-operator:network-operator-24.10.0-rc.4
-    sriovConfigDaemon: nvcr.io/nvstaging/mellanox/sriov-network-operator-config-daemon:network-operator-24.10.0-rc.4
+    operator: nvcr.io/nvidia/mellanox/sriov-network-operator:network-operator-24.10.0
+    sriovConfigDaemon: nvcr.io/nvidia/mellanox/sriov-network-operator-config-daemon:network-operator-24.10.0
     sriovCni: ghcr.io/k8snetworkplumbingwg/sriov-cni:v2.8.1
     ibSriovCni: ghcr.io/k8snetworkplumbingwg/ib-sriov-cni:v1.1.1
     ovsCni: ghcr.io/k8snetworkplumbingwg/ovs-cni-plugin:v0.34.0
     # rdmaCni: ghcr.io/k8snetworkplumbingwg/rdma-cni:v1.2.0
     sriovDevicePlugin: ghcr.io/k8snetworkplumbingwg/sriov-network-device-plugin:v3.8.0
     resourcesInjector: ghcr.io/k8snetworkplumbingwg/network-resources-injector:8810e6a127366cc1eb829d3f7cb3f866d096946e
-    webhook: nvcr.io/nvstaging/mellanox/sriov-network-operator-webhook:network-operator-24.10.0-rc.4
+    webhook: nvcr.io/nvidia/mellanox/sriov-network-operator-webhook:network-operator-24.10.0
   # imagePullSecrest for SR-IOV Network Operator related images
   # imagePullSecrets: []
   sriovOperatorConfig:
@@ -225,7 +225,7 @@ operator:
                 operator: In
                 values: [ "" ]
   # -- Network Operator image repository.
-  repository: nvcr.io/nvstaging/mellanox
+  repository: nvcr.io/nvidia/cloud-native
   # -- Network Operator image name
   image: network-operator
   # imagePullSecrets: []
diff --git a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-full.yaml b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-full.yaml
index 5d28c79c..2a395bf2 100644
--- a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-full.yaml
+++ b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-full.yaml
@@ -23,7 +23,7 @@ metadata:
 spec:
   ofedDriver:
     image: doca-driver
-    repository: nvcr.io/nvstaging/mellanox
+    repository: nvcr.io/nvidia/mellanox
     version: 24.10-0.7.0.0-0
     upgradePolicy:
       autoUpgrade: true
diff --git a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ipoib.yaml b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ipoib.yaml
index 58ec7242..644bb69f 100644
--- a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ipoib.yaml
+++ b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ipoib.yaml
@@ -18,7 +18,7 @@ metadata:
 spec:
   ofedDriver:
     image: doca-driver
-    repository: nvcr.io/nvstaging/mellanox
+    repository: nvcr.io/nvidia/mellanox
     version: 24.10-0.7.0.0-0
     upgradePolicy:
       autoUpgrade: true
diff --git a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-nvidia-ipam.yaml b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-nvidia-ipam.yaml
index a3bb8579..5403f0c8 100644
--- a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-nvidia-ipam.yaml
+++ b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-nvidia-ipam.yaml
@@ -18,7 +18,7 @@ metadata:
 spec:
   ofedDriver:
     image: doca-driver
-    repository: nvcr.io/nvstaging/mellanox
+    repository: nvcr.io/nvidia/mellanox
     version: 24.10-0.7.0.0-0
     upgradePolicy:
       autoUpgrade: true
diff --git a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp-hostdev.yaml b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp-hostdev.yaml
index fd5a5488..2bcf3761 100644
--- a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp-hostdev.yaml
+++ b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp-hostdev.yaml
@@ -18,7 +18,7 @@ metadata:
 spec:
   ofedDriver:
     image: doca-driver
-    repository: nvcr.io/nvstaging/mellanox
+    repository: nvcr.io/nvidia/mellanox
     version: 24.10-0.7.0.0-0
     upgradePolicy:
       autoUpgrade: true
diff --git a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp.yaml b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp.yaml
index c352eb91..832599a7 100644
--- a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp.yaml
+++ b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr-ocp.yaml
@@ -18,7 +18,7 @@ metadata:
 spec:
   ofedDriver:
     image: doca-driver
-    repository: nvcr.io/nvstaging/mellanox
+    repository: nvcr.io/nvidia/mellanox
     version: 24.10-0.7.0.0-0
     upgradePolicy:
       autoUpgrade: true
diff --git a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr.yaml b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr.yaml
index fb479b1e..2e337d24 100644
--- a/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr.yaml
+++ b/example/crs/mellanox.com_v1alpha1_nicclusterpolicy_cr.yaml
@@ -18,7 +18,7 @@ metadata:
 spec:
   ofedDriver:
     image: doca-driver
-    repository: nvcr.io/nvstaging/mellanox
+    repository: nvcr.io/nvidia/mellanox
     version: 24.10-0.7.0.0-0
     upgradePolicy:
       autoUpgrade: true
diff --git a/hack/release.yaml b/hack/release.yaml
index 27200cec..b49b32ed 100644
--- a/hack/release.yaml
+++ b/hack/release.yaml
@@ -1,23 +1,23 @@
 NetworkOperator:
   image: network-operator
-  repository: nvcr.io/nvstaging/mellanox
-  version: v24.10.0-rc.4
+  repository: nvcr.io/nvidia/cloud-native
+  version: v24.10.0
 NetworkOperatorInitContainer:
   image: network-operator-init-container
   repository: ghcr.io/mellanox
   version: v0.0.2
 SriovNetworkOperator:
   image: sriov-network-operator
-  repository: nvcr.io/nvstaging/mellanox
-  version: network-operator-24.10.0-rc.4
+  repository: nvcr.io/nvidia/mellanox
+  version: network-operator-24.10.0
 SriovNetworkOperatorWebhook:
   image: sriov-network-operator-webhook
-  repository: nvcr.io/nvstaging/mellanox
-  version: network-operator-24.10.0-rc.4
+  repository: nvcr.io/nvidia/mellanox
+  version: network-operator-24.10.0
 SriovConfigDaemon:
   image: sriov-network-operator-config-daemon
-  repository: nvcr.io/nvstaging/mellanox
-  version: network-operator-24.10.0-rc.4
+  repository: nvcr.io/nvidia/mellanox
+  version: network-operator-24.10.0
 SriovCni:
   image: sriov-cni
   repository: ghcr.io/k8snetworkplumbingwg
@@ -28,7 +28,7 @@ SriovIbCni:
   version: v1.1.1
 Mofed:
   image: doca-driver
-  repository: nvcr.io/nvstaging/mellanox
+  repository: nvcr.io/nvidia/mellanox
   version: 24.10-0.7.0.0-0
 RdmaSharedDevicePlugin:
   image: k8s-rdma-shared-dev-plugin