Figma Style Guide

[kunalkeshan]

Figma File:

1. Logo Variations:

   • Include variations of your logo, such as primary, secondary, monochrome, and reverse versions.
   • Specify clear rules for when and where to use each variation.

2. Typography:

   • List and describe the primary and secondary fonts used in your brand.
   • Include font sizes, line heights, and font weights.
   • Provide examples of how typography should be applied in different contexts (e.g., headings, body text).

3. Color Palette:

   • Present your brand's color palette with hex codes and/or Pantone values.
   • Include primary, secondary, and accent colors.
   • Show examples of color combinations and their usage guidelines.

4. Iconography:

   • Include custom icons and symbols used in your brand.
   • Specify their sizes and recommended use cases.

5. Imagery and Photography:

   • Describe the style and tone of imagery used in your brand.
   • Provide guidelines for selecting and using images.
   • Include examples of approved images and image treatments.

6. Spacing and Layout:

   • Define margin, padding, and grid systems.
   • Show how elements should be aligned and spaced within layouts.

7. Voice and Tone:

   • Outline the brand's tone of voice, messaging principles, and style.
   • Include examples of messaging in different contexts (e.g., social media, blog posts).

8. Guidelines for Digital and Print:

   • Provide specifications for digital and print materials, including resolutions, file formats, and color modes.
   • Include guidelines for screen and print design.

9. Usage Examples:

   • Showcase real-world examples of how your brand elements are applied to different collateral (e.g., business cards, letterheads, social media banners).

10. Downloadable Assets:

    • Include downloadable assets like logo files, fonts, and templates for others to use.