diff --git a/src/Attribute/ImageAttributeProcessor.php b/src/Attribute/ImageAttributeProcessor.php
new file mode 100644
index 0000000..1527b55
--- /dev/null
+++ b/src/Attribute/ImageAttributeProcessor.php
@@ -0,0 +1,70 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Sylake\SyliusConsumerPlugin\Attribute;
+
+use Sylake\SyliusConsumerPlugin\Model\Attribute;
+use Sylius\Component\Core\Model\ProductImageInterface;
+use Sylius\Component\Core\Model\ProductInterface;
+use Sylius\Component\Resource\Factory\FactoryInterface;
+use Sylius\Component\Resource\Repository\RepositoryInterface;
+
+final class ImageAttributeProcessor implements AttributeProcessorInterface
+{
+    /** @var FactoryInterface */
+    private $productImageFactory;
+
+    /** @var RepositoryInterface */
+    private $productImageRepository;
+
+    /** @var string */
+    private $imageAttribute;
+
+    public function __construct(
+        FactoryInterface $productImageFactory,
+        RepositoryInterface $productImageRepository,
+        string $imageAttribute
+    ) {
+        $this->productImageFactory = $productImageFactory;
+        $this->productImageRepository = $productImageRepository;
+        $this->imageAttribute = $imageAttribute;
+    }
+
+    /** {@inheritdoc} */
+    public function process(ProductInterface $product, Attribute $attribute): void
+    {
+        if (!$this->supports($attribute)) {
+            return;
+        }
+
+        foreach ($product->getImagesByType('akeneo') as $productImage) {
+            $product->removeImage($productImage);
+        }
+
+        if (null === $attribute->data()) {
+            return;
+        }
+
+        /** @var ProductImageInterface|null $image */
+        $productImage = $this->productImageRepository->findOneBy([
+            'owner' => $product,
+            'type' => 'akeneo',
+            'path' => $attribute->data(),
+        ]);
+
+        if (null === $productImage) {
+            /** @var ProductImageInterface $productImage */
+            $productImage = $this->productImageFactory->createNew();
+            $productImage->setType('akeneo');
+            $productImage->setPath($attribute->data());
+        }
+
+        $product->addImage($productImage);
+    }
+
+    private function supports(Attribute $attribute): bool
+    {
+        return $this->imageAttribute === $attribute->attribute() && (null === $attribute->data() || is_string($attribute->data()));
+    }
+}
diff --git a/src/DependencyInjection/Configuration.php b/src/DependencyInjection/Configuration.php
index bd201bd..44dfbe9 100644
--- a/src/DependencyInjection/Configuration.php
+++ b/src/DependencyInjection/Configuration.php
@@ -27,6 +27,7 @@ public function getConfigTreeBuilder()
                                 ->scalarNode('name_attribute')->defaultValue('name')->end()
                                 ->scalarNode('description_attribute')->defaultValue('description')->end()
                                 ->scalarNode('price_attribute')->defaultValue('price')->end()
+                                ->scalarNode('image_attribute')->defaultValue('images')->end()
                             ->end()
                         ->end()
                     ->end()
diff --git a/src/DependencyInjection/SylakeSyliusConsumerExtension.php b/src/DependencyInjection/SylakeSyliusConsumerExtension.php
index 511dadf..0164c1e 100644
--- a/src/DependencyInjection/SylakeSyliusConsumerExtension.php
+++ b/src/DependencyInjection/SylakeSyliusConsumerExtension.php
@@ -32,6 +32,10 @@ public function load(array $config, ContainerBuilder $container)
             'sylake_sylius_consumer.denormalizer.product.price_attribute',
             $config['denormalizer']['product']['price_attribute']
         );
+        $container->setParameter(
+            'sylake_sylius_consumer.denormalizer.product.image_attribute',
+            $config['denormalizer']['product']['image_attribute']
+        );
     }
 
     /**
diff --git a/src/Resources/config/services.xml b/src/Resources/config/services.xml
index 187ef03..3e71fcf 100644
--- a/src/Resources/config/services.xml
+++ b/src/Resources/config/services.xml
@@ -49,6 +49,13 @@
                     <argument>%sylake_sylius_consumer.denormalizer.product.price_attribute%</argument>
                 </service>
             </argument>
+            <argument type="service">
+                <service class="Sylake\SyliusConsumerPlugin\Attribute\ImageAttributeProcessor">
+                    <argument type="service" id="sylius.factory.product_image" />
+                    <argument type="service" id="sylius.repository.product_image" />
+                    <argument>%sylake_sylius_consumer.denormalizer.product.image_attribute%</argument>
+                </service>
+            </argument>
             <argument type="service">
                 <service class="Sylake\SyliusConsumerPlugin\Attribute\UnitAttributeProcessor">
                     <argument type="service" id="sylake_sylius_consumer.attribute.attribute_value_provider" />
diff --git a/tests/DependencyInjection/ExtensionTest.php b/tests/DependencyInjection/ExtensionTest.php
index 53b7773..dd0c32a 100644
--- a/tests/DependencyInjection/ExtensionTest.php
+++ b/tests/DependencyInjection/ExtensionTest.php
@@ -20,6 +20,7 @@ public function it_adds_product_denormalization_parameters_by_default()
         $this->assertContainerBuilderHasParameter('sylake_sylius_consumer.denormalizer.product.name_attribute', 'name');
         $this->assertContainerBuilderHasParameter('sylake_sylius_consumer.denormalizer.product.description_attribute', 'description');
         $this->assertContainerBuilderHasParameter('sylake_sylius_consumer.denormalizer.product.price_attribute', 'price');
+        $this->assertContainerBuilderHasParameter('sylake_sylius_consumer.denormalizer.product.image_attribute', 'images');
     }
 
     /**
diff --git a/tests/Functional/ProductSynchronizationTest.php b/tests/Functional/ProductSynchronizationTest.php
index cb9cfbf..4955efe 100644
--- a/tests/Functional/ProductSynchronizationTest.php
+++ b/tests/Functional/ProductSynchronizationTest.php
@@ -9,6 +9,7 @@
 use PHPUnit\Framework\Assert;
 use Sylius\Bundle\FixturesBundle\Fixture\FixtureInterface;
 use Sylius\Component\Core\Model\ChannelInterface;
+use Sylius\Component\Core\Model\ProductImageInterface;
 use Sylius\Component\Core\Model\ProductInterface;
 use Sylius\Component\Core\Model\ProductVariantInterface;
 use Sylius\Component\Core\Model\TaxonInterface;
@@ -185,6 +186,123 @@ public function it_updates_an_existing_product_with_basic_product_information()
         Assert::assertFalse($product->isEnabled());
     }
 
+    /**
+     * @test
+     */
+    public function it_adds_a_new_product_with_images()
+    {
+        $this->consumer->execute(new AMQPMessage('{
+            "type": "akeneo_product_updated",
+            "payload": {
+                "identifier": "AKNTS_BPXS",
+                "family": "tshirts",
+                "groups": [],
+                "variant_group": "akeneo_tshirt",
+                "categories": ["goodies", "tshirts"],
+                "enabled": true,
+                "values": {
+                    "sku": [{"locale": null, "scope": null, "data": "AKNTS_BPXS"}],
+                    "clothing_size": [{"locale": null, "scope": null, "data": "xs"}],
+                    "main_color": [{"locale": null, "scope": null, "data": "black"}],
+                    "name": [{"locale": null, "scope": null, "data": "Akeneo T-Shirt black and purple with short sleeve"}],
+                    "secondary_color": [{"locale": null, "scope": null, "data": "purple"}],
+                    "tshirt_materials": [{"locale": null, "scope": null, "data": "cotton"}],
+                    "tshirt_style": [{"locale": null, "scope": null, "data": ["crewneck", "short_sleeve"]}],
+                    "price": [{"locale": null, "scope": null, "data": [{"amount": 10, "currency": "EUR"}, {"amount": 14, "currency": "USD"}]}],
+                    "description": [{"locale": "en_US", "scope": "mobile", "data": "T-Shirt description"}],
+                    "picture": [{"locale": null, "scope": null, "data": null}],
+                    "images": [{"locale": null, "scope": null, "data": "8\/7\/5\/3\/8753d08e04e7ecdda77ef77573cd42bbfb029dcb_image.jpg"}]
+                },
+                "created": "2017-04-18T16:12:55+02:00",
+                "updated": "2017-04-18T16:12:55+02:00",
+                "associations": {"SUBSTITUTION": {"groups": [], "products": ["AKNTS_WPXS", "AKNTS_PBXS", "AKNTS_PWXS"]}}
+            },
+            "recordedOn": "2017-05-22 10:13:34"
+        }'));
+
+        /** @var ProductInterface|null $product */
+        $product = $this->productRepository->findOneBy(['code' => 'AKNTS_BPXS']);
+
+        Assert::assertNotNull($product);
+
+        $akeneoProductImages = $product->getImagesByType('akeneo')->toArray();
+        $akeneoProductImage = current($akeneoProductImages);
+
+        Assert::assertNotFalse($akeneoProductImage);
+        Assert::assertSame('8/7/5/3/8753d08e04e7ecdda77ef77573cd42bbfb029dcb_image.jpg', $akeneoProductImage->getPath());
+        Assert::assertSame('akeneo', $akeneoProductImage->getType());
+    }
+
+    /**
+     * @test
+     */
+    public function it_updates_an_existing_product_with_images()
+    {
+        $this->consumer->execute(new AMQPMessage('{
+            "type": "akeneo_product_updated",
+            "payload": {
+                "identifier": "AKNTS_BPXS",
+                "family": "tshirts",
+                "groups": [],
+                "variant_group": "akeneo_tshirt",
+                "categories": ["goodies", "tshirts"],
+                "enabled": true,
+                "values": {
+                    "sku": [{"locale": null, "scope": null, "data": "AKNTS_BPXS"}],
+                    "clothing_size": [{"locale": null, "scope": null, "data": "xs"}],
+                    "main_color": [{"locale": null, "scope": null, "data": "black"}],
+                    "name": [{"locale": null, "scope": null, "data": "Akeneo T-Shirt black and purple with short sleeve"}],
+                    "secondary_color": [{"locale": null, "scope": null, "data": "purple"}],
+                    "tshirt_materials": [{"locale": null, "scope": null, "data": "cotton"}],
+                    "tshirt_style": [{"locale": null, "scope": null, "data": ["crewneck", "short_sleeve"]}],
+                    "price": [{"locale": null, "scope": null, "data": [{"amount": 10, "currency": "EUR"}, {"amount": 14, "currency": "USD"}]}],
+                    "description": [{"locale": "en_US", "scope": "mobile", "data": "T-Shirt description"}],
+                    "picture": [{"locale": null, "scope": null, "data": null}],
+                    "images": [{"locale": null, "scope": null, "data": "8\/7\/5\/3\/8753d08e04e7ecdda77ef77573cd42bbfb029dcb_image.jpg"}]
+                },
+                "created": "2017-04-18T16:12:55+02:00",
+                "updated": "2017-04-18T16:12:55+02:00",
+                "associations": {"SUBSTITUTION": {"groups": [], "products": ["AKNTS_WPXS", "AKNTS_PBXS", "AKNTS_PWXS"]}}
+            },
+            "recordedOn": "2017-05-22 10:13:34"
+        }'));
+
+        $this->consumer->execute(new AMQPMessage('{
+            "type": "akeneo_product_updated",
+            "payload": {
+                "identifier": "AKNTS_BPXS",
+                "family": "tshirts",
+                "groups": [],
+                "variant_group": "akeneo_tshirt",
+                "categories": ["goodies", "tshirts"],
+                "enabled": false,
+                "values": {
+                    "sku": [{"locale": null, "scope": null, "data": "AKNTS_BPXS"}],
+                    "clothing_size": [{"locale": null, "scope": null, "data": "xs"}],
+                    "main_color": [{"locale": null, "scope": null, "data": "black"}],
+                    "name": [{"locale": null, "scope": null, "data": "Akeneo T-Shirt black and purple with short sleeve (updated)"}],
+                    "secondary_color": [{"locale": null, "scope": null, "data": "purple"}],
+                    "tshirt_materials": [{"locale": null, "scope": null, "data": "cotton"}],
+                    "tshirt_style": [{"locale": null, "scope": null, "data": ["crewneck", "short_sleeve"]}],
+                    "price": [{"locale": null, "scope": null, "data": [{"amount": 10, "currency": "EUR"}, {"amount": 14, "currency": "USD"}]}],
+                    "description": [{"locale": "en_US", "scope": "mobile", "data": "T-Shirt description (updated)"}],
+                    "picture": [{"locale": null, "scope": null, "data": null}],
+                    "images": [{"locale": null, "scope": null, "data": null}]
+                },
+                "created": "2017-04-18T16:12:58+02:00",
+                "updated": "2017-04-18T16:12:55+02:00",
+                "associations": {"SUBSTITUTION": {"groups": [], "products": ["AKNTS_WPXS", "AKNTS_PBXS", "AKNTS_PWXS"]}}
+            },
+            "recordedOn": "2017-05-22 10:13:34"
+        }'));
+
+        /** @var ProductInterface|null $product */
+        $product = $this->productRepository->findOneBy(['code' => 'AKNTS_BPXS']);
+
+        Assert::assertNotNull($product);
+        Assert::assertSame([], $product->getImagesByType('akeneo')->toArray());
+    }
+
     /**
      * @test
      */