diff --git a/src/__tests__/advanced-data-card-test.tsx b/src/__tests__/advanced-data-card-test.tsx
new file mode 100644
index 000000000..3a3f81989
--- /dev/null
+++ b/src/__tests__/advanced-data-card-test.tsx
@@ -0,0 +1,124 @@
+import * as React from 'react';
+import {AdvancedDataCard} from '../community';
+import {makeTheme} from './test-utils';
+import {render, screen} from '@testing-library/react';
+import ThemeContextProvider from '../theme-context-provider';
+import Tag from '../tag';
+import Stack from '../stack';
+import {Text2} from '../text';
+
+const titleFirst =
+    'Title Headline Pretitle Subtitle Description Extra line 1Extra line 2Extra line 3Extra line 4';
+const pretitleFirst =
+    'Pretitle Headline Title Subtitle Description Extra line 1Extra line 2Extra line 3Extra line 4';
+
+test.each`
+    pretitleAs   | titleAs      | expectedLabel
+    ${undefined} | ${undefined} | ${titleFirst}
+    ${'h1'}      | ${'h2'}      | ${pretitleFirst}
+    ${'h2'}      | ${'h1'}      | ${titleFirst}
+`(
+    'AdvancedDataCard "href" label with pretitleAs={$pretitleAs} and titleAs={$titleAs}',
+    async ({pretitleAs, titleAs, expectedLabel}) => {
+        render(
+            <ThemeContextProvider theme={makeTheme()}>
+                <AdvancedDataCard
+                    href="https://example.org"
+                    headline={<Tag type="promo">Headline</Tag>}
+                    pretitle="Pretitle"
+                    pretitleAs={pretitleAs}
+                    titleAs={titleAs}
+                    subtitle="Subtitle"
+                    title="Title"
+                    description="Description"
+                    extra={[
+                        <Stack space={4}>
+                            <Text2 regular>Extra line 1</Text2>
+                            <Text2 regular>Extra line 2</Text2>
+                        </Stack>,
+                        <Stack space={4}>
+                            <Text2 regular>Extra line 3</Text2>
+                            <Text2 regular>Extra line 4</Text2>
+                        </Stack>,
+                    ]}
+                />
+            </ThemeContextProvider>
+        );
+
+        await screen.findByRole('link', {name: expectedLabel});
+    }
+);
+
+test.each`
+    pretitleAs   | titleAs      | expectedLabel
+    ${undefined} | ${undefined} | ${titleFirst}
+    ${'h1'}      | ${'h2'}      | ${pretitleFirst}
+    ${'h2'}      | ${'h1'}      | ${titleFirst}
+`(
+    'AdvancedDataCard "to" label with pretitleAs={$pretitleAs} and titleAs={$titleAs}',
+    async ({pretitleAs, titleAs, expectedLabel}) => {
+        render(
+            <ThemeContextProvider theme={makeTheme()}>
+                <AdvancedDataCard
+                    to="/foo/bar"
+                    headline={<Tag type="promo">Headline</Tag>}
+                    pretitle="Pretitle"
+                    pretitleAs={pretitleAs}
+                    titleAs={titleAs}
+                    subtitle="Subtitle"
+                    title="Title"
+                    description="Description"
+                    extra={[
+                        <Stack space={4}>
+                            <Text2 regular>Extra line 1</Text2>
+                            <Text2 regular>Extra line 2</Text2>
+                        </Stack>,
+                        <Stack space={4}>
+                            <Text2 regular>Extra line 3</Text2>
+                            <Text2 regular>Extra line 4</Text2>
+                        </Stack>,
+                    ]}
+                />
+            </ThemeContextProvider>
+        );
+
+        await screen.findByRole('link', {name: expectedLabel});
+    }
+);
+
+test.each`
+    pretitleAs   | titleAs      | expectedLabel
+    ${undefined} | ${undefined} | ${titleFirst}
+    ${'h1'}      | ${'h2'}      | ${pretitleFirst}
+    ${'h2'}      | ${'h1'}      | ${titleFirst}
+`(
+    'AdvancedDataCard "onPress" label with pretitleAs={$pretitleAs} and titleAs={$titleAs}',
+    async ({pretitleAs, titleAs, expectedLabel}) => {
+        render(
+            <ThemeContextProvider theme={makeTheme()}>
+                <AdvancedDataCard
+                    onPress={() => {}}
+                    headline={<Tag type="promo">Headline</Tag>}
+                    pretitle="Pretitle"
+                    pretitleAs={pretitleAs}
+                    titleAs={titleAs}
+                    subtitle="Subtitle"
+                    title="Title"
+                    description="Description"
+                    extra={[
+                        <Stack space={4}>
+                            <Text2 regular>Extra line 1</Text2>
+                            <Text2 regular>Extra line 2</Text2>
+                        </Stack>,
+                        <Stack space={4}>
+                            <Text2 regular>Extra line 3</Text2>
+                            <Text2 regular>Extra line 4</Text2>
+                        </Stack>,
+                    ]}
+                />
+            </ThemeContextProvider>
+        );
+
+        await screen.findByRole('button', {name: expectedLabel});
+    }
+);
diff --git a/src/card.tsx b/src/card.tsx
index 4824f7ae2..5c2f570df 100644
--- a/src/card.tsx
+++ b/src/card.tsx
@@ -43,7 +43,7 @@ import type {VideoElement, VideoSource} from './video';
 import type {ButtonLink, ButtonPrimary, ButtonSecondary} from './button';
 import type {ExclusifyUnion} from './utils/utility-types';
 
-const useInnerText = () => {
+export const useInnerText = (): {text: string; ref: (instance: HTMLElement | null) => void} => {
     const [text, setText] = React.useState('');
 
     const ref: React.LegacyRef<HTMLElement> = React.useCallback((node: HTMLElement) => {
@@ -638,7 +638,7 @@ export const MediaCard = React.forwardRef<HTMLDivElement, MediaCardProps>(
                         aria-label={isTouchable ? ariaLabel : undefined}
                     >
                         {isTouchable && <div className={styles.touchableMediaCardOverlay} />}
-                        <div className={styles.mediaCard}>
+                        <div className={styles.mediaCard} aria-hidden={isTouchable}>
                             <div style={applyCssVars({[mediaStyles.vars.mediaBorderRadius]: '0px'})}>
                                 {media}
                             </div>
@@ -742,7 +742,7 @@ export const NakedCard = React.forwardRef<HTMLDivElement, MediaCardProps>(
                     className={styles.touchable}
                     aria-label={isTouchable ? ariaLabel : undefined}
                 >
-                    <div className={styles.mediaCard}>
+                    <div className={styles.mediaCard} aria-hidden={isTouchable}>
                         <div style={{position: 'relative'}}>
                             {isTouchable && (
                                 <div
@@ -854,7 +854,7 @@ export const SmallNakedCard = React.forwardRef<HTMLDivElement, SmallNakedCardPro
                     className={styles.touchable}
                     aria-label={isTouchable ? ariaLabel : undefined}
                 >
-                    <div className={styles.mediaCard}>
+                    <div className={styles.mediaCard} aria-hidden={isTouchable}>
                         <div style={{position: 'relative'}}>
                             {isTouchable && (
                                 <div
@@ -1014,7 +1014,7 @@ export const DataCard = React.forwardRef<HTMLDivElement, DataCardProps>(
                         aria-label={isTouchable ? ariaLabel : undefined}
                     >
                         {isTouchable && <div className={styles.touchableCardOverlay} />}
-                        <div className={styles.dataCard}>
+                        <div className={styles.dataCard} aria-hidden={isTouchable}>
                             <Inline space={0}>
                                 <Stack space={16}>
                                     {asset && (
@@ -1146,7 +1146,7 @@ export const SnapCard = React.forwardRef<HTMLDivElement, SnapCardProps>(
                         aria-label={isTouchable ? ariaLabel : undefined}
                     >
                         {isTouchable && <div className={overlayStyle} />}
-                        <section className={styles.snapCard}>
+                        <section className={styles.snapCard} aria-hidden={isTouchable}>
                             <div>
                                 {asset && (
                                     <div
@@ -1467,7 +1467,7 @@ const DisplayCard = React.forwardRef<HTMLDivElement, GenericDisplayCardProps>(
                     >
                         {isTouchable && <div className={overlayStyle} />}
 
-                        <div className={styles.displayCardContainer}>
+                        <div className={styles.displayCardContainer} aria-hidden={isTouchable}>
                             {(hasImage || hasVideo) && (
                                 <ThemeVariant variant={isExternalInverse ? 'inverse' : 'default'}>
                                     <div className={styles.displayCardBackground}>
diff --git a/src/community/__stories__/advanced-data-card-story.tsx b/src/community/__stories__/advanced-data-card-story.tsx
index 08a254842..414a5e028 100644
--- a/src/community/__stories__/advanced-data-card-story.tsx
+++ b/src/community/__stories__/advanced-data-card-story.tsx
@@ -7,6 +7,7 @@ import Image from '../../image';
 import StackingGroup from '../../stacking-group';
 import {Placeholder} from '../../placeholder';
 
+import type {HeadingType} from '../../utils/types';
 import type {TagType} from '../../tag';
 
 export default {
@@ -17,7 +18,9 @@ type Args = {
     headlineType: TagType;
     headline: string;
     pretitle: string;
+    pretitleAs: HeadingType;
     title: string;
+    titleAs: HeadingType;
     subtitle: string;
     description: string;
     stackingGroup: boolean;
@@ -33,7 +36,9 @@ export const Default: StoryComponent<Args> = ({
     headlineType,
     headline,
     pretitle,
+    pretitleAs,
     title,
+    titleAs,
     subtitle,
     description,
     stackingGroup,
@@ -86,7 +91,9 @@ export const Default: StoryComponent<Args> = ({
             }
             headline={headline ? <Tag type={headlineType}>{headline}</Tag> : undefined}
             pretitle={pretitle}
+            pretitleAs={pretitleAs}
             title={title}
+            titleAs={titleAs}
             subtitle={subtitle}
             description={description}
             aria-label="aria label"
@@ -109,7 +116,9 @@ Default.args = {
     headlineType: 'promo',
     headline: 'headline',
     pretitle: 'pretitle',
+    pretitleAs: 'span',
     title: 'title',
+    titleAs: 'h3',
     subtitle: 'subtitle',
     description: 'description',
     stackingGroup: true,
@@ -138,4 +147,12 @@ Default.argTypes = {
         ],
         control: {type: 'select'},
     },
+    pretitleAs: {
+        options: ['h1', 'h2', 'h3', 'h4', 'h5', 'h6', 'span'],
+        control: {type: 'select'},
+    },
+    titleAs: {
+        options: ['h1', 'h2', 'h3', 'h4', 'h5', 'h6', 'span'],
+        control: {type: 'select'},
+    },
 };
diff --git a/src/community/advanced-data-card.css.ts b/src/community/advanced-data-card.css.ts
index ff3951678..0fbea9ffd 100644
--- a/src/community/advanced-data-card.css.ts
+++ b/src/community/advanced-data-card.css.ts
@@ -264,3 +264,8 @@ export const topActionsWithoutIcon = style({
         },
     },
 });
+
+export const flexColumn = style({
+    display: 'flex',
+    flexDirection: 'column',
+});
diff --git a/src/community/advanced-data-card.tsx b/src/community/advanced-data-card.tsx
index 1f945d056..4c35f89b2 100644
--- a/src/community/advanced-data-card.tsx
+++ b/src/community/advanced-data-card.tsx
@@ -13,11 +13,13 @@ import {vars} from '../skins/skin-contract.css';
 import Box from '../box';
 import Touchable from '../touchable';
 import classNames from 'classnames';
-import {CardActionsGroup} from '../card';
+import {CardActionsGroup, useInnerText} from '../card';
 import {useTheme} from '../hooks';
 import {getPrefixedDataAttributes} from '../utils/dom';
 import Inline from '../inline';
 import {applyCssVars} from '../utils/css';
+import Tag from '../tag';
+import {isBiggerHeading} from '../utils/headings';
 
 import type {PressHandler} from '../touchable';
 import type {ExclusifyUnion} from '../utils/utility-types';
@@ -27,7 +29,6 @@ import type Image from '../image';
 import type {ButtonPrimary, ButtonLink} from '../button';
 import type {DataAttributes, HeadingType, TrackingEvent} from '../utils/types';
 import type {RendersNullableElement} from '../utils/renders-element';
-import type Tag from '../tag';
 import type {
     HighlightedValueBlock,
     InformationBlock,
@@ -59,11 +60,12 @@ type MaybeTouchableCard<T> = ExclusifyUnion<TouchableCard<T> | T>;
 
 type CardContentProps = {
     headline?: string | RendersNullableElement<typeof Tag>;
+    headlineRef?: (instance: HTMLElement | null) => void;
     pretitle?: string;
-    pretitleAs?: string;
+    pretitleAs?: HeadingType;
     pretitleLinesMax?: number;
     title?: string;
-    titleAs?: string;
+    titleAs: HeadingType;
     titleLinesMax?: number;
     subtitle?: string;
     subtitleLinesMax?: number;
@@ -73,11 +75,12 @@ type CardContentProps = {
 
 const CardContent = ({
     headline,
+    headlineRef,
     pretitle,
-    pretitleAs = 'p',
+    pretitleAs,
     pretitleLinesMax,
     title,
-    titleAs = 'h3',
+    titleAs,
     titleLinesMax,
     subtitle,
     subtitleLinesMax,
@@ -87,36 +90,78 @@ const CardContent = ({
     const {textPresets} = useTheme();
 
     return (
-        <Stack space={4}>
-            {headline}
-            {pretitle && (
-                <Text2
-                    color={vars.colors.textPrimary}
-                    truncate={pretitleLinesMax}
-                    as={pretitleAs}
-                    regular
-                    hyphens="auto"
-                >
-                    {pretitle}
-                </Text2>
+        /** using flex instead of nested Stacks, this way we can rearrange texts so the DOM structure makes more sense for screen reader users */
+        <div className={styles.flexColumn}>
+            {isBiggerHeading(titleAs, pretitleAs) ? (
+                <>
+                    {title && (
+                        <div style={{paddingBottom: subtitle || description ? 4 : 0}}>
+                            <Text
+                                {...textProps.text4}
+                                truncate={titleLinesMax}
+                                weight={textPresets.cardTitle.weight}
+                                as={titleAs}
+                                hyphens="auto"
+                            >
+                                {title}
+                            </Text>
+                        </div>
+                    )}
+                    {headline && (
+                        // assuming that the headline will always be followed by one of: pretitle, title, subtitle, description
+                        <div ref={headlineRef} style={{order: -2, paddingBottom: 4}}>
+                            {typeof headline === 'string' ? <Tag type="promo">{headline}</Tag> : headline}
+                        </div>
+                    )}
+                    {pretitle && (
+                        <div style={{order: -1, paddingBottom: title || subtitle || description ? 4 : 0}}>
+                            <Text2 truncate={pretitleLinesMax} as={pretitleAs} regular hyphens="auto">
+                                {pretitle}
+                            </Text2>
+                        </div>
+                    )}
+                </>
+            ) : (
+                <>
+                    {pretitle && (
+                        <div style={{paddingBottom: title || subtitle || description ? 4 : 0}}>
+                            <Text2 truncate={pretitleLinesMax} as={pretitleAs} regular hyphens="auto">
+                                {pretitle}
+                            </Text2>
+                        </div>
+                    )}
+                    {headline && (
+                        // assuming that the headline will always be followed by one of: pretitle, title, subtitle, description
+                        <div ref={headlineRef} style={{order: -1, paddingBottom: 4}}>
+                            {typeof headline === 'string' ? <Tag type="promo">{headline}</Tag> : headline}
+                        </div>
+                    )}
+                    {title && (
+                        <div style={{paddingBottom: subtitle || description ? 4 : 0}}>
+                            <Text
+                                {...textProps.text4}
+                                truncate={titleLinesMax}
+                                weight={textPresets.cardTitle.weight}
+                                as={titleAs}
+                                hyphens="auto"
+                            >
+                                {title}
+                            </Text>
+                        </div>
+                    )}
+                </>
+            )}
+            {subtitle && (
+                <div style={{paddingBottom: description ? 4 : 0}}>
+                    <Text2 truncate={subtitleLinesMax} as="div" regular hyphens="auto">
+                        {subtitle}
+                    </Text2>
+                </div>
             )}
-
-            <Text
-                {...textProps.text4}
-                truncate={titleLinesMax}
-                weight={textPresets.cardTitle.weight}
-                as={titleAs}
-                hyphens="auto"
-            >
-                {title}
-            </Text>
-            <Text2 color={vars.colors.textPrimary} truncate={subtitleLinesMax} as="p" regular hyphens="auto">
-                {subtitle}
-            </Text2>
             {description && (
                 <Text2
                     truncate={descriptionLinesMax}
-                    as="p"
+                    as="div"
                     regular
                     color={vars.colors.textSecondary}
                     hyphens="auto"
@@ -124,7 +169,7 @@ const CardContent = ({
                     {description}
                 </Text2>
             )}
-        </Stack>
+        </div>
     );
 };
 
@@ -246,7 +291,7 @@ export const AdvancedDataCard = React.forwardRef<HTMLDivElement, AdvancedDataCar
             pretitleAs,
             pretitleLinesMax,
             title,
-            titleAs,
+            titleAs = 'h3',
             titleLinesMax,
             subtitle,
             subtitleLinesMax,
@@ -265,7 +310,7 @@ export const AdvancedDataCard = React.forwardRef<HTMLDivElement, AdvancedDataCar
 
             dataAttributes,
             actions,
-            'aria-label': ariaLabel,
+            'aria-label': ariaLabelProp,
             onClose,
             ...touchableProps
         },
@@ -280,6 +325,18 @@ export const AdvancedDataCard = React.forwardRef<HTMLDivElement, AdvancedDataCar
 
         const topActionsCount = (actions?.length || 0) + (onClose ? 1 : 0);
 
+        const {text: headlineText, ref: headlineRef} = useInnerText();
+        const {text: extraText, ref: extraRef} = useInnerText();
+
+        const ariaLabel =
+            ariaLabelProp ||
+            (isBiggerHeading(titleAs, pretitleAs)
+                ? [title, headlineText, pretitle, subtitle, description, extraText]
+                : [pretitle, headlineText, title, subtitle, description, extraText]
+            )
+                .filter(Boolean)
+                .join(' ');
+
         return (
             <section
                 className={styles.container}
@@ -301,6 +358,7 @@ export const AdvancedDataCard = React.forwardRef<HTMLDivElement, AdvancedDataCar
                                 styles.cardContentStyle,
                                 !hasFooter && !hasExtras ? styles.minHeight : ''
                             )}
+                            aria-hidden={isTouchable}
                         >
                             <Box paddingTop={8}>
                                 <Inline space={0}>
@@ -308,6 +366,7 @@ export const AdvancedDataCard = React.forwardRef<HTMLDivElement, AdvancedDataCar
                                         {stackingGroup}
                                         <CardContent
                                             headline={headline}
+                                            headlineRef={headlineRef}
                                             pretitle={pretitle}
                                             pretitleAs={pretitleAs}
                                             pretitleLinesMax={pretitleLinesMax}
@@ -334,7 +393,7 @@ export const AdvancedDataCard = React.forwardRef<HTMLDivElement, AdvancedDataCar
                         </div>
                         <div style={{flexGrow: 1}} />
                         {hasExtras && (
-                            <div className={styles.extra}>
+                            <div className={styles.extra} ref={extraRef}>
                                 {extra.map((item, index) => {
                                     return (
                                         <div key={index}>