diff --git a/.github/workflows/release-binaries.yml b/.github/workflows/release-binaries.yml
index 158d4288..af07f8e3 100644
--- a/.github/workflows/release-binaries.yml
+++ b/.github/workflows/release-binaries.yml
@@ -11,6 +11,7 @@ jobs:
       GO111MODULE: on
       CGO_ENABLED: "0"
       GOFLAGS: "-mod=vendor"
+      ANYCABLE_TELEMETRY_TOKEN: ${{ secrets.ANYCABLE_TELEMETRY_TOKEN }}
     steps:
       - uses: actions/checkout@v2
       - name: Install system deps
@@ -41,17 +42,17 @@ jobs:
           echo ::set-output name=VERSION::${GITHUB_REF#refs/tags/v}
       - name: Build binaries
         run: |
-          env GOOS=windows GOARCH=amd64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-win-amd64.exe cmd/anycable-go/main.go
-          env GOOS=freebsd GOARCH=arm   go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-freebsd-arm cmd/anycable-go/main.go
-          env GOOS=freebsd GOARCH=amd64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-freebsd-amd64 cmd/anycable-go/main.go
-          env GOOS=linux GOARCH=arm64   go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-linux-arm64 cmd/anycable-go/main.go
-          env GOOS=linux GOARCH=amd64   go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-linux-amd64 cmd/anycable-go/main.go
+          env GOOS=windows GOARCH=amd64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-win-amd64.exe cmd/anycable-go/main.go
+          env GOOS=freebsd GOARCH=arm   go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-freebsd-arm cmd/anycable-go/main.go
+          env GOOS=freebsd GOARCH=amd64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-freebsd-amd64 cmd/anycable-go/main.go
+          env GOOS=linux GOARCH=arm64   go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-linux-arm64 cmd/anycable-go/main.go
+          env GOOS=linux GOARCH=amd64   go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-linux-amd64 cmd/anycable-go/main.go
           dist/anycable-go-linux-amd64 -v
       - name: Build binary with MRuby
         env:
           CGO_ENABLED: "1"
         run: |
-          env GOOS=linux GOARCH=amd64 go build -tags mrb -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-mrb-linux-amd64 cmd/anycable-go/main.go
+          env GOOS=linux GOARCH=amd64 go build -tags mrb -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-mrb-linux-amd64 cmd/anycable-go/main.go
           dist/anycable-go-mrb-linux-amd64 -v
       - uses: xresloader/upload-to-github-release@v1
         env:
@@ -76,45 +77,46 @@ jobs:
       GO111MODULE: on
       CGO_ENABLED: "0"
       GOFLAGS: "-mod=vendor"
+      ANYCABLE_TELEMETRY_TOKEN: ${{ secrets.ANYCABLE_TELEMETRY_TOKEN }}
     steps:
-    - uses: actions/checkout@v2
-    - name: Install system deps
-      run: |
-        brew install bison
-    - uses: actions/cache@v1
-      with:
-        path: vendor
-        key: vendor-${{ hashFiles('**/go.sum') }}
-        restore-keys: |
-          vendor-
-    - uses: actions/setup-go@v4
-      with:
-        go-version-file: go.mod
-    - run: go mod vendor
-    - uses: ruby/setup-ruby@v1
-      with:
-        # Use <3.0 since go-mruby's Rakefile has some problems with keyword arguments compatibility
-        ruby-version: 2.7
-        bundler-cache: true
-    - name: Build mruby
-      run: bash -c '(cd vendor/github.com/mitchellh/go-mruby && MRUBY_CONFIG=../../../../../../etc/build_config.rb make libmruby.a)'
-    - name: Set VERSION (if any)
-      if: ${{ contains(github.ref, 'refs/tags/v') }}
-      id: version
-      run: |
-        echo ::set-output name=VERSION::${GITHUB_REF#refs/tags/v}
-    - name: Build binaries for MacOS
-      run: |
-        env GOOS=darwin GOARCH=${{ matrix.suffix }} go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-darwin-${{ matrix.suffix }} cmd/anycable-go/main.go
-    - name: Build binaries with MRuby for MacOS
-      env:
-        CGO_ENABLED: "1"
-      run: |
-        env GOOS=darwin GOARCH=${{ matrix.suffix }} go build -tags mrb -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-mrb-darwin-${{ matrix.suffix }} cmd/anycable-go/main.go
-        dist/anycable-go-mrb-darwin-${{ matrix.suffix }} -v
-    - uses: xresloader/upload-to-github-release@v1
-      env:
-        GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
-      with:
-        file: "dist/anycable-go-*"
-        tags: true
+      - uses: actions/checkout@v2
+      - name: Install system deps
+        run: |
+          brew install bison
+      - uses: actions/cache@v1
+        with:
+          path: vendor
+          key: vendor-${{ hashFiles('**/go.sum') }}
+          restore-keys: |
+            vendor-
+      - uses: actions/setup-go@v4
+        with:
+          go-version-file: go.mod
+      - run: go mod vendor
+      - uses: ruby/setup-ruby@v1
+        with:
+          # Use <3.0 since go-mruby's Rakefile has some problems with keyword arguments compatibility
+          ruby-version: 2.7
+          bundler-cache: true
+      - name: Build mruby
+        run: bash -c '(cd vendor/github.com/mitchellh/go-mruby && MRUBY_CONFIG=../../../../../../etc/build_config.rb make libmruby.a)'
+      - name: Set VERSION (if any)
+        if: ${{ contains(github.ref, 'refs/tags/v') }}
+        id: version
+        run: |
+          echo ::set-output name=VERSION::${GITHUB_REF#refs/tags/v}
+      - name: Build binaries for MacOS
+        run: |
+          env GOOS=darwin GOARCH=${{ matrix.suffix }} go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-darwin-${{ matrix.suffix }} cmd/anycable-go/main.go
+      - name: Build binaries with MRuby for MacOS
+        env:
+          CGO_ENABLED: "1"
+        run: |
+          env GOOS=darwin GOARCH=${{ matrix.suffix }} go build -tags mrb -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o dist/anycable-go-mrb-darwin-${{ matrix.suffix }} cmd/anycable-go/main.go
+          dist/anycable-go-mrb-darwin-${{ matrix.suffix }} -v
+      - uses: xresloader/upload-to-github-release@v1
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+        with:
+          file: "dist/anycable-go-*"
+          tags: true
diff --git a/.github/workflows/release-docker.yml b/.github/workflows/release-docker.yml
index 44bd18b5..304a5f43 100644
--- a/.github/workflows/release-docker.yml
+++ b/.github/workflows/release-docker.yml
@@ -11,6 +11,7 @@ jobs:
       GO111MODULE: on
       CGO_ENABLED: "0"
       GOFLAGS: "-mod=vendor"
+      ANYCABLE_TELEMETRY_TOKEN: ${{ secrets.ANYCABLE_TELEMETRY_TOKEN }}
     steps:
       - uses: actions/checkout@v4
       - name: Install system deps
@@ -39,8 +40,8 @@ jobs:
           cp /etc/ssl/certs/ca-certificates.crt ./.docker/ca-certificates.crt
       - name: Build binary
         run: |
-          env GOOS=linux GOARCH=arm64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o .docker/linux/arm64/anycable-go cmd/anycable-go/main.go
-          env GOOS=linux GOARCH=amd64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o .docker/linux/amd64/anycable-go cmd/anycable-go/main.go
+          env GOOS=linux GOARCH=arm64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o .docker/linux/arm64/anycable-go cmd/anycable-go/main.go
+          env GOOS=linux GOARCH=amd64 go build -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o .docker/linux/amd64/anycable-go cmd/anycable-go/main.go
           .docker/linux/amd64/anycable-go -v
       - uses: docker/setup-buildx-action@v2
       - uses: docker/login-action@v2
@@ -113,7 +114,7 @@ jobs:
         env:
           CGO_ENABLED: "1"
         run: |
-          env GOOS=linux GOARCH=amd64 go build -tags mrb -ldflags "-s -w -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o .docker/linux/amd64/anycable-go cmd/anycable-go/main.go
+          env GOOS=linux GOARCH=amd64 go build -tags mrb -ldflags "-s -w -X github.com/anycable/anycable-go/telemetry.auth=$(echo "$ANYCABLE_TELEMETRY_TOKEN") -X github.com/anycable/anycable-go/version.version=${{ steps.version.outputs.VERSION }} -X github.com/anycable/anycable-go/version.sha=$(echo "$GITHUB_SHA" | cut -c -7)" -a -o .docker/linux/amd64/anycable-go cmd/anycable-go/main.go
           .docker/linux/amd64/anycable-go -v
       - name: Prepare Docker metadata and versions for mrb image
         id: meta-mrb
diff --git a/Makefile b/Makefile
index 27d84c34..c51ca37d 100644
--- a/Makefile
+++ b/Makefile
@@ -14,6 +14,14 @@ ifndef ANYCABLE_DISABLE_TELEMETRY
   export ANYCABLE_DISABLE_TELEMETRY=true
 endif
 
+ifndef ANYCABLE_TELEMETRY_URL
+  export ANYCABLE_TELEMETRY_URL=http://localhost:4343
+endif
+
+ifndef ANYCABLE_TELEMETRY_DEBUG
+  export ANYCABLE_TELEMETRY_DEBUG=1
+endif
+
 BUILD_ARGS ?=
 TEST_FLAGS=
 TEST_BUILD_FLAGS=
diff --git a/cli/cli.go b/cli/cli.go
index 88a269f7..f9eed799 100644
--- a/cli/cli.go
+++ b/cli/cli.go
@@ -244,6 +244,9 @@ func (r *Runner) runNode() (*node.Node, error) {
 
 	if r.telemetryEnabled {
 		telemetryConfig := telemetry.NewConfig()
+		if customTelemetryUrl := os.Getenv("ANYCABLE_TELEMETRY_URL"); customTelemetryUrl != "" {
+			telemetryConfig.Endpoint = customTelemetryUrl
+		}
 		tracker := telemetry.NewTracker(metrics, r.config, telemetryConfig)
 
 		r.log.With("context", "telemetry").Info(tracker.Announce())
diff --git a/telemetry/config.go b/telemetry/config.go
index 45bbd730..6f05143c 100644
--- a/telemetry/config.go
+++ b/telemetry/config.go
@@ -1,13 +1,19 @@
 package telemetry
 
+import "os"
+
 type Config struct {
 	Token    string
 	Endpoint string
+	Debug    bool
 }
 
+var authToken = "secret" // make it overridable during build time
+
 func NewConfig() *Config {
 	return &Config{
-		Token:    "phc_fc9VFWdFAAm5gSlCodHq93iaxxnTTKbjOwsWgAS1FMP",
-		Endpoint: "https://app.posthog.com",
+		Token:    authToken,
+		Endpoint: "https://telemetry.anycable.io",
+		Debug:    os.Getenv("ANYCABLE_TELEMETRY_DEBUG") == "1",
 	}
 }
diff --git a/telemetry/telemetry.go b/telemetry/telemetry.go
index b6919203..2bf30f84 100644
--- a/telemetry/telemetry.go
+++ b/telemetry/telemetry.go
@@ -1,8 +1,11 @@
 package telemetry
 
 import (
+	"bytes"
 	"context"
+	"encoding/json"
 	"maps"
+	"net/http"
 	"os"
 	"runtime"
 	"sync"
@@ -14,6 +17,7 @@ import (
 	"github.com/anycable/anycable-go/version"
 	"github.com/hofstadter-io/cinful"
 	"github.com/posthog/posthog-go"
+	"golang.org/x/exp/slog"
 
 	nanoid "github.com/matoous/go-nanoid"
 )
@@ -23,36 +27,44 @@ const (
 )
 
 type Tracker struct {
-	id           string
-	client       posthog.Client
+	id     string
+	client *http.Client
+
+	// Remote service configuration
+	url       string
+	authToken string
+
 	instrumenter *metrics.Metrics
 	config       *config.Config
 	timer        *time.Timer
 
 	closed bool
 
-	mu sync.Mutex
+	mu     sync.Mutex
+	logger *slog.Logger
 
 	// Observed metrics values
 	observations map[string]interface{}
 }
 
-type noopLogger struct{}
+func NewTracker(instrumenter *metrics.Metrics, c *config.Config, tc *Config) *Tracker {
+	id, _ := nanoid.Nanoid(8)
+
+	client := &http.Client{}
 
-func (l noopLogger) Logf(format string, args ...interface{})   {}
-func (l noopLogger) Errorf(format string, args ...interface{}) {}
+	logLevel := slog.LevelInfo
 
-func NewTracker(instrumenter *metrics.Metrics, c *config.Config, tc *Config) *Tracker {
-	client, _ := posthog.NewWithConfig(tc.Token, posthog.Config{
-		Endpoint: tc.Endpoint,
-		// set to no-op to avoid logging
-		Logger: noopLogger{},
-	})
+	if tc.Debug {
+		logLevel = slog.LevelDebug
+	}
 
-	id, _ := nanoid.Nanoid(8)
+	logger := slog.New(slog.NewTextHandler(os.Stdout, &slog.HandlerOptions{Level: logLevel}))
 
 	return &Tracker{
 		client:       client,
+		url:          tc.Endpoint,
+		authToken:    tc.Token,
+		logger:       logger,
 		config:       c,
 		instrumenter: instrumenter,
 		id:           id,
@@ -89,19 +101,63 @@ func (t *Tracker) Shutdown(ctx context.Context) error {
 		t.timer.Stop()
 	}
 
-	return t.client.Close()
+	t.client.CloseIdleConnections()
+
+	return nil
 }
 
 func (t *Tracker) Send(event string, props map[string]interface{}) {
+	t.logger.Debug("send telemetry event", "event", event)
+
 	// Avoid storing IP address
 	props["$ip"] = nil
 	props["distinct_id"] = t.id
+	props["event"] = event
+
+	ctx, cancel := context.WithTimeout(context.Background(), 1*time.Second)
+	defer cancel()
+
+	payload, err := json.Marshal(props)
 
-	_ = t.client.Enqueue(posthog.Capture{
-		DistinctId: t.id,
-		Event:      event,
-		Properties: props,
-	})
+	if err != nil {
+		t.logger.Debug("failed to marshal telemetry payload", "err", err)
+		return
+	}
+
+	req, err := http.NewRequestWithContext(ctx, "POST", t.url, bytes.NewReader(payload))
+	if err != nil {
+		return
+	}
+
+	req.Header.Set("Content-Type", "application/json")
+
+	if t.authToken != "" {
+		req.Header.Set("Authorization", t.authToken)
+	}
+
+	res, err := t.client.Do(req)
+
+	if err != nil {
+		if ctx.Err() != nil {
+			t.logger.Debug("timed out to send telemetry data")
+			return
+		}
+
+		t.logger.Debug("failed to perform telemetry request", "err", err)
+		return
+	}
+
+	defer res.Body.Close()
+
+	if res.StatusCode == http.StatusUnauthorized {
+		t.logger.Debug("telemetry authenticated failed")
+		return
+	}
+
+	if res.StatusCode != http.StatusOK {
+		t.logger.Debug("telemetry request failed", "status", res.StatusCode)
+		return
+	}
 }
 
 func (t *Tracker) monitorUsage() {