diff --git a/.asf.yaml b/.asf.yaml
index c605a4692974..99fc4ac65a0e 100644
--- a/.asf.yaml
+++ b/.asf.yaml
@@ -26,7 +26,7 @@ notifications:
   pullrequests: github@arrow.apache.org
   jira_options: link label worklog
 github:
-  description: "Apache Arrow DataFusion SQL Query Engine"
+  description: "Apache DataFusion SQL Query Engine"
   homepage: https://arrow.apache.org/datafusion
   labels:
     - arrow
diff --git a/README.md b/README.md
index c3d7c6792990..a85d42e59d13 100644
--- a/README.md
+++ b/README.md
@@ -17,7 +17,7 @@
   under the License.
 -->
 
-# DataFusion
+# Apache DataFusion
 
 [![Crates.io][crates-badge]][crates-url]
 [![Apache licensed][license-badge]][license-url]
@@ -40,7 +40,7 @@
 
 <img src="./docs/source/_static/images/2x_bgwhite_original.png" width="512" alt="logo"/>
 
-DataFusion is a very fast, extensible query engine for building high-quality data-centric systems in
+Apache DataFusion is a very fast, extensible query engine for building high-quality data-centric systems in
 [Rust](http://rustlang.org), using the [Apache Arrow](https://arrow.apache.org)
 in-memory format. [Python Bindings](https://github.com/apache/arrow-datafusion-python) are also available. DataFusion offers SQL and Dataframe APIs, excellent [performance](https://benchmark.clickhouse.com/), built-in support for CSV, Parquet, JSON, and Avro, extensive customization, and a great community.
 
diff --git a/benchmarks/src/bin/parquet.rs b/benchmarks/src/bin/parquet.rs
index 18871803fc0b..6351a71a7bd3 100644
--- a/benchmarks/src/bin/parquet.rs
+++ b/benchmarks/src/bin/parquet.rs
@@ -25,7 +25,7 @@ use structopt::StructOpt;
 static ALLOC: snmalloc_rs::SnMalloc = snmalloc_rs::SnMalloc;
 
 #[derive(Debug, Clone, StructOpt)]
-#[structopt(name = "Benchmarks", about = "Apache Arrow Rust Benchmarks.")]
+#[structopt(name = "Benchmarks", about = "Apache DataFusion Rust Benchmarks.")]
 enum ParquetBenchCmd {
     /// Benchmark sorting parquet files
     Sort(sort::RunOpt),
diff --git a/datafusion/core/src/lib.rs b/datafusion/core/src/lib.rs
index b0e2b6fa9c09..4794cd89420f 100644
--- a/datafusion/core/src/lib.rs
+++ b/datafusion/core/src/lib.rs
@@ -177,7 +177,7 @@
 //! The following presentations offer high level overviews of the
 //! different components and how they interact together.
 //!
-//! - [Apr 2023]: The Apache Arrow DataFusion Architecture talks
+//! - [Apr 2023]: The Apache DataFusion Architecture talks
 //!   - _Query Engine_: [recording](https://youtu.be/NVKujPxwSBA) and [slides](https://docs.google.com/presentation/d/1D3GDVas-8y0sA4c8EOgdCvEjVND4s2E7I6zfs67Y4j8/edit#slide=id.p)
 //!   - _Logical Plan and Expressions_: [recording](https://youtu.be/EzZTLiSJnhY) and [slides](https://docs.google.com/presentation/d/1ypylM3-w60kVDW7Q6S99AHzvlBgciTdjsAfqNP85K30)
 //!   - _Physical Plan and Execution_: [recording](https://youtu.be/2jkWU3_w6z0) and [slides](https://docs.google.com/presentation/d/1cA2WQJ2qg6tx6y4Wf8FH2WVSm9JQ5UgmBWATHdik0hg)
diff --git a/datafusion/proto/README.md b/datafusion/proto/README.md
index ca6ae7fc68f4..23485cf32876 100644
--- a/datafusion/proto/README.md
+++ b/datafusion/proto/README.md
@@ -17,9 +17,9 @@
   under the License.
 -->
 
-# `datafusion-proto`: Apache Arrow DataFusion Protobuf Serialization / Deserialization
+# `datafusion-proto`: Apache DataFusion Protobuf Serialization / Deserialization
 
-This crate contains code to convert Apache Arrow [DataFusion] plans to and from
+This crate contains code to convert Apache [DataFusion] plans to and from
 bytes, which can be useful for sending plans over the network, for example
 when building a distributed query engine.
 
diff --git a/datafusion/substrait/README.md b/datafusion/substrait/README.md
index a9f2ba4c3c52..92bb9abcc690 100644
--- a/datafusion/substrait/README.md
+++ b/datafusion/substrait/README.md
@@ -17,7 +17,7 @@
   under the License.
 -->
 
-# Apache Arrow DataFusion Substrait
+# Apache DataFusion Substrait
 
 This crate contains a [Substrait] producer and consumer for Apache Arrow
 [DataFusion] plans. See [API Docs] for details and examples.
diff --git a/dev/release/README.md b/dev/release/README.md
index bad2b16d3e58..e1aaae2aee69 100644
--- a/dev/release/README.md
+++ b/dev/release/README.md
@@ -199,12 +199,11 @@ Send the email output from the script to dev@arrow.apache.org. The email should
 
 ```
 To: dev@arrow.apache.org
-Subject: [VOTE][DataFusion] Release Apache Arrow DataFusion 5.1.0 RC0
+Subject: [VOTE][DataFusion] Release Apache DataFusion 5.1.0 RC0
 
 Hi,
 
-I would like to propose a release of Apache Arrow DataFusion Implementation,
-version 5.1.0.
+I would like to propose a release of Apache DataFusion version 5.1.0.
 
 This release candidate is based on commit: a5dd428f57e62db20a945e8b1895de91405958c4 [1]
 The proposed release artifacts and signatures are hosted at [2].
@@ -215,9 +214,9 @@ and vote on the release.
 
 The vote will be open for at least 72 hours.
 
-[ ] +1 Release this as Apache Arrow DataFusion 5.1.0
+[ ] +1 Release this as Apache DataFusion 5.1.0
 [ ] +0
-[ ] -1 Do not release this as Apache Arrow DataFusion 5.1.0 because...
+[ ] -1 Do not release this as Apache DataFusion 5.1.0 because...
 
 Here is my vote:
 
diff --git a/dev/release/create-tarball.sh b/dev/release/create-tarball.sh
index f673466e3db0..29ac5d47e9c0 100755
--- a/dev/release/create-tarball.sh
+++ b/dev/release/create-tarball.sh
@@ -80,11 +80,10 @@ echo ""
 echo "---------------------------------------------------------"
 cat <<MAIL
 To: dev@arrow.apache.org
-Subject: [VOTE][RUST][DataFusion] Release Apache Arrow DataFusion ${version} RC${rc}
+Subject: [VOTE][RUST][DataFusion] Release Apache DataFusion ${version} RC${rc}
 Hi,
 
-I would like to propose a release of Apache Arrow DataFusion Implementation,
-version ${version}.
+I would like to propose a release of Apache DataFusion version ${version}.
 
 This release candidate is based on commit: ${release_hash} [1]
 The proposed release tarball and signatures are hosted at [2].
@@ -98,9 +97,9 @@ encouraged to test the release and vote with "(non-binding)".
 
 The standard verification procedure is documented at https://github.com/apache/arrow-datafusion/blob/main/dev/release/README.md#verifying-release-candidates.
 
-[ ] +1 Release this as Apache Arrow DataFusion ${version}
+[ ] +1 Release this as Apache DataFusion ${version}
 [ ] +0
-[ ] -1 Do not release this as Apache Arrow DataFusion ${version} because...
+[ ] -1 Do not release this as Apache DataFusion ${version} because...
 
 Here is my vote:
 
@@ -133,4 +132,4 @@ gpg --armor --output ${tarball}.asc --detach-sig ${tarball}
 echo "Uploading to apache dist/dev to ${url}"
 svn co --depth=empty https://dist.apache.org/repos/dist/dev/arrow ${SOURCE_TOP_DIR}/dev/dist
 svn add ${distdir}
-svn ci -m "Apache Arrow DataFusion ${version} ${rc}" ${distdir}
+svn ci -m "Apache DataFusion ${version} ${rc}" ${distdir}
diff --git a/dev/release/release-tarball.sh b/dev/release/release-tarball.sh
index b34cf8c711e5..74a4bab3aecd 100755
--- a/dev/release/release-tarball.sh
+++ b/dev/release/release-tarball.sh
@@ -65,7 +65,7 @@ cp -r ${tmp_dir}/dev/* ${tmp_dir}/release/${release_version}/
 svn add ${tmp_dir}/release/${release_version}
 
 echo "Commit release"
-svn ci -m "Apache Arrow DataFusion ${version}" ${tmp_dir}/release
+svn ci -m "Apache DataFusion ${version}" ${tmp_dir}/release
 
 echo "Clean up"
 rm -rf ${tmp_dir}
diff --git a/docs/source/_templates/layout.html b/docs/source/_templates/layout.html
index 9f7880049856..d3163f1a8147 100644
--- a/docs/source/_templates/layout.html
+++ b/docs/source/_templates/layout.html
@@ -17,7 +17,7 @@
     </div>
     {% endfor %}
     <div class="footer-item">
-      <p>Apache Arrow DataFusion, Arrow DataFusion, Apache, the Apache feather logo, and the Apache Arrow DataFusion project logo</p>
+      <p>Apache DataFusion, Apache, the Apache feather logo, and the Apache DataFusion project logo</p>
       <p>are either registered trademarks or trademarks of The Apache Software Foundation in the United States and other countries.</p>
     </div>
   </div>
diff --git a/docs/source/conf.py b/docs/source/conf.py
index a203bfbb10d5..f64c71f399fd 100644
--- a/docs/source/conf.py
+++ b/docs/source/conf.py
@@ -33,7 +33,7 @@
 
 # -- Project information -----------------------------------------------------
 
-project = 'Apache Arrow DataFusion'
+project = 'Apache DataFusion'
 copyright = '2019-2024, Apache Software Foundation'
 author = 'Apache Software Foundation'
 
diff --git a/docs/source/contributor-guide/communication.md b/docs/source/contributor-guide/communication.md
index 7b5e71bc3a1c..fcec6c36fd2f 100644
--- a/docs/source/contributor-guide/communication.md
+++ b/docs/source/contributor-guide/communication.md
@@ -22,7 +22,7 @@
 We welcome participation from everyone and encourage you to join us, ask
 questions, and get involved.
 
-All participation in the Apache Arrow DataFusion project is governed by the
+All participation in the Apache DataFusion project is governed by the
 Apache Software Foundation's [code of
 conduct](https://www.apache.org/foundation/policies/conduct.html).
 
diff --git a/docs/source/index.rst b/docs/source/index.rst
index 8d8d5f7ef03a..257d09b7d417 100644
--- a/docs/source/index.rst
+++ b/docs/source/index.rst
@@ -18,9 +18,9 @@
 .. image:: _static/images/2x_bgwhite_original.png
   :alt: DataFusion Logo
 
-=======================
-Apache Arrow DataFusion
-=======================
+=================
+Apache DataFusion
+=================
 
 .. Code from https://buttons.github.io/
 .. raw:: html
diff --git a/docs/source/library-user-guide/profiling.md b/docs/source/library-user-guide/profiling.md
index a20489496f0c..c8afe15f25a8 100644
--- a/docs/source/library-user-guide/profiling.md
+++ b/docs/source/library-user-guide/profiling.md
@@ -19,7 +19,7 @@
 
 # Profiling Cookbook
 
-The section contains examples how to perform CPU profiling for Apache Arrow DataFusion on different operating systems.
+The section contains examples how to perform CPU profiling for Apache DataFusion on different operating systems.
 
 ## MacOS