diff --git a/USERS.md b/USERS.md
index ffdb01aaf1..4834d6887b 100644
--- a/USERS.md
+++ b/USERS.md
@@ -36,6 +36,7 @@ Organizations below are **officially** using Argo Rollouts. Please send a PR wit
 1. [PagerDuty](https://www.pagerduty.com/)
 1. [PayPal](https://www.paypal.com/)
 1. [PayPay](https://paypay.ne.jp/)
+1. [Priceline](https://priceline.com)
 1. [Productboard](https://www.productboard.com)
 1. [Quipper](https://www.quipper.com/)
 1. [Quizlet](https://quizlet.com)