diff --git a/main.go b/main.go
index a61027f..05416de 100644
--- a/main.go
+++ b/main.go
@@ -121,8 +121,20 @@ func main() {
 				return float64(count)
 			},
 		),
+		prometheus.NewGaugeFunc(
+			prometheus.GaugeOpts{
+				Name: "awk_bot_telegram_subscribers_total",
+				Help: "Awakari Telegram Bot: total subscribers count",
+			},
+			func() (v float64) {
+				count, err := chatStor.CountUsers(context.TODO())
+				if err != nil {
+					log.Error(fmt.Sprintf("Chat storage CountUsers(): err=%s", err))
+				}
+				return float64(count)
+			},
+		),
 	)
-
 	// init events format, see https://core.telegram.org/bots/api#html-style for details
 	htmlPolicy := bluemonday.NewPolicy()
 	htmlPolicy.AllowStandardURLs()
diff --git a/service/chats/storage.go b/service/chats/storage.go
index 00ecad8..4ba561e 100644
--- a/service/chats/storage.go
+++ b/service/chats/storage.go
@@ -13,4 +13,5 @@ type Storage interface {
 	Delete(ctx context.Context, id int64) (count int64, err error)
 	GetBatch(ctx context.Context, idRem, idDiv uint32, limit uint32, cursor string) (page []Chat, err error)
 	Count(ctx context.Context) (count int64, err error)
+	CountUsers(ctx context.Context) (count int64, err error)
 }
diff --git a/service/chats/storage_mongo.go b/service/chats/storage_mongo.go
index 7a75ba3..ba1d605 100644
--- a/service/chats/storage_mongo.go
+++ b/service/chats/storage_mongo.go
@@ -31,6 +31,8 @@ const attrSubId = "subId"
 const attrGroupId = "groupId"
 const attrUserId = "userId"
 
+const keyCountUsers = "countUsers"
+
 var optsSrvApi = options.ServerAPI(options.ServerAPIVersion1)
 var indices = []mongo.IndexModel{
 	{
@@ -99,6 +101,20 @@ var projGetBatch = bson.D{
 	},
 }
 
+var pipelineCountUsers = mongo.Pipeline{
+	bson.D{{
+		"$group",
+		bson.D{{
+			"_id",
+			"$" + attrUserId,
+		}},
+	}},
+	bson.D{{
+		"$count",
+		keyCountUsers,
+	}},
+}
+
 func NewStorage(ctx context.Context, cfgDb config.ChatsDbConfig) (s Storage, err error) {
 	clientOpts := options.
 		Client().
@@ -235,6 +251,27 @@ func (sm storageMongo) Count(ctx context.Context) (count int64, err error) {
 	return sm.coll.EstimatedDocumentCount(ctx)
 }
 
+func (s storageMongo) CountUsers(ctx context.Context) (count int64, err error) {
+	var cursor *mongo.Cursor
+	cursor, err = s.coll.Aggregate(ctx, pipelineCountUsers)
+	var result bson.M
+	if err == nil && cursor.Next(ctx) {
+		err = cursor.Decode(&result)
+	}
+	if err == nil {
+		rawCount := result[keyCountUsers]
+		switch rawCount.(type) {
+		case int32:
+			count = int64(rawCount.(int32))
+		case int64:
+			count = rawCount.(int64)
+		default:
+			err = fmt.Errorf("%w: failed to convert result to int: %+v", ErrInternal, rawCount)
+		}
+	}
+	return
+}
+
 func decodeMongoError(src error) (dst error) {
 	switch {
 	case src == nil:
diff --git a/service/chats/storage_mongo_test.go b/service/chats/storage_mongo_test.go
index f0ba39b..d320d76 100644
--- a/service/chats/storage_mongo_test.go
+++ b/service/chats/storage_mongo_test.go
@@ -273,3 +273,62 @@ func TestStorageMongo_Count(t *testing.T) {
 		})
 	}
 }
+
+func TestStorageMongo_CountUsers(t *testing.T) {
+	//
+	collName := fmt.Sprintf("chats-test-%d", time.Now().UnixMicro())
+	dbCfg := config.ChatsDbConfig{
+		Uri:  dbUri,
+		Name: "bot-telegram",
+	}
+	dbCfg.Table.Name = collName
+	ctx, cancel := context.WithTimeout(context.Background(), 1*time.Minute)
+	defer cancel()
+	s, err := NewStorage(ctx, dbCfg)
+	require.NotNil(t, s)
+	require.Nil(t, err)
+	sm := s.(storageMongo)
+	defer clear(ctx, t, sm)
+	//
+	cases := map[string]struct {
+		stored []Chat
+		out    int64
+		err    error
+	}{
+		"ok": {
+			stored: []Chat{
+				{
+					Id:      -1001875128866,
+					SubId:   "sub1",
+					GroupId: "group1",
+					UserId:  "user1",
+				},
+				{
+					Id:      -1001778619305,
+					SubId:   "sub2",
+					GroupId: "group1",
+					UserId:  "user2",
+				},
+				{
+					Id:      -1001733378662,
+					SubId:   "sub3",
+					GroupId: "group2",
+					UserId:  "user2",
+				},
+			},
+			out: 2,
+		},
+	}
+	//
+	for k, c := range cases {
+		t.Run(k, func(t *testing.T) {
+			for _, chat := range c.stored {
+				err = s.LinkSubscription(ctx, chat)
+				require.Nil(t, err)
+			}
+			count, err := s.CountUsers(ctx)
+			assert.Equal(t, c.out, count)
+			assert.Nil(t, err)
+		})
+	}
+}