diff --git a/HISTORY.md b/HISTORY.md
index 0af1db15..36aaa3f7 100644
--- a/HISTORY.md
+++ b/HISTORY.md
@@ -1,3 +1,6 @@
+## v11.0.4
+* Added `.RuleFor(x.Item, "foo")`. Eliminates ceremony of `f =>` for simple values.
+
 ## v11.0.3
 * Added range option to `Sentence`.
 
diff --git a/Source/Bogus.Tests/FluentTests.cs b/Source/Bogus.Tests/FluentTests.cs
index 393bd70b..c83e1818 100644
--- a/Source/Bogus.Tests/FluentTests.cs
+++ b/Source/Bogus.Tests/FluentTests.cs
@@ -259,12 +259,18 @@ public User(int userId, string ssn)
             public List<Order> Orders { get; set; }
         }
 
+        [Test]
+        public void just_want_to_set_a_value()
+        {
+            var faker = new Faker<Order>()
+                .RuleFor(o => o.OrderId, 25)
+                .RuleFor(o => o.Item, "foo");
 
+            faker.Generate().OrderId.Should().Be(25);
+            faker.Generate().Item.Should().Be("foo");
 
-    }
-
-
-
+        }
 
+    }
 
 }
diff --git a/Source/Bogus/Faker[T].cs b/Source/Bogus/Faker[T].cs
index d1b7bb8e..271004f7 100644
--- a/Source/Bogus/Faker[T].cs
+++ b/Source/Bogus/Faker[T].cs
@@ -90,6 +90,14 @@ public Faker<T> RuleFor<TProperty>(Expression<Func<T, TProperty>> property, Func
             return this;
         }
 
+        /// <summary>
+        /// Creates a rule for a property.
+        /// </summary>
+        public Faker<T> RuleFor<TProperty>(Expression<Func<T, TProperty>> property, TProperty value)
+        {
+            return RuleFor(property, f => value);
+        }
+
         /// <summary>
         /// Creates a rule for a property.
         /// </summary>
diff --git a/Source/Bogus/IRuleSet.cs b/Source/Bogus/IRuleSet.cs
index d53aeb46..a2f5afa9 100644
--- a/Source/Bogus/IRuleSet.cs
+++ b/Source/Bogus/IRuleSet.cs
@@ -47,5 +47,10 @@ public interface IRuleSet<T> where T : class
         /// Action is invoked after all the rules are applied.
         /// </summary>
         Faker<T> FinishWith(Action<Faker, T> action);
+
+        /// <summary>
+        /// Creates a rule for a property.
+        /// </summary>
+        Faker<T> RuleFor<TProperty>(Expression<Func<T, TProperty>> property, TProperty value);
     }
 }
\ No newline at end of file