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🌟 Angor Brand Book

Angor is an innovative decentralized crowdfunding platform built on the power of Bitcoin and blockchain technology. This brand book ensures consistent, professional representation of Angor across all media, including logos, icons, colors, and typography.

📚 Table of Contents

  1. Brand Overview
  2. Logos
  3. Icons
  4. Color Palette
  5. Typography
  6. Visual Guidelines
  7. Brand Applications
  8. Legal and Compliance

1. Brand Overview

Angor is committed to providing a secure, transparent, and decentralized crowdfunding platform, allowing investors to manage their funds safely and founders to access a trustless funding solution.

2. Logos

Angor logos are available in a variety of formats and sizes to suit different media requirements. Please use the appropriate version depending on your needs:

🌑 Dark Theme Logos

☀️ Light Theme Logos

✨ Vector Logos

3. Icons

Angor’s icons are optimized for web and mobile applications, ensuring a consistent brand image. The following icons are available for use:

📱 Application Icons

🌐 Favicons

Original Icons

4. 🎨 Color Palette

Angor’s color palette reflects the professional and forward-thinking nature of the brand. These colors are used throughout the website, marketing materials, and applications.

Primary Colors

5. ✏️ Typography

The Inter font family is used for all branding materials, ensuring a modern, clean, and readable look across digital and print media.

Example of typography:
Typography

6. 🎯 Visual Guidelines

Logo Usage

  • Maintain clear space around the logo to ensure it stands out.
  • Do not stretch, rotate, or alter the proportions of the logo.
  • Use the appropriate dark or light version depending on the background color.

Color Usage

  • Use Very Dark Teal as the main background or for large sections.
  • Use Dark Cyan for highlights, buttons, and interactive elements.
  • Use Light Steel Green for text or background highlights.

Typography Usage

  • Use Inter for headings and body text to ensure consistency.
  • Minimum font size for web: 16px. Minimum size for print: 12pt.

7. 📄 Brand Applications

Website

  • Ensure consistency in applying logos, colors, and typography across all pages.
  • Navigation should be clear and user-friendly, following the brand’s tone.

Social Media

  • Use the square version of the logo for profile pictures and avatars.
  • Maintain the brand color palette and typography in promotional posts.

Marketing Materials

  • Apply logos, fonts, and colors as specified in all brochures, presentations, and advertisements.
  • Always use vector logos for print materials to ensure clarity.

8. 📜 Legal and Compliance

  • The Angor logo and brand elements must not be altered in any way.
  • Ensure compliance with Angor’s intellectual property and trademark guidelines.