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Suppose that you want export all the product objects with a pretty JSON export.
In the navigation sidebar click in Product.
In the product list select export.
Select the options Export like Json.
the file download look like
hub~product_2014-10-12_08h56m45.json
Then in Unix for Pretty-printing JSON you can use
cat hub~product_2014-10-12_08h56m45.json | python -m json.tool > formatted.json