diff --git a/lib/cesium_link/links.ex b/lib/cesium_link/links.ex
index 9d05aa4..b2c8e13 100644
--- a/lib/cesium_link/links.ex
+++ b/lib/cesium_link/links.ex
@@ -64,7 +64,11 @@ defmodule CesiumLink.Links do
 
   """
   def list_unarchived_links_by_index do
-    Repo.all(from l in Link, where: l.archived == false, order_by: [asc: l.index])
+    Link
+    |> where([l], fragment("? <= now() OR ? IS NULL", l.publish_at, l.publish_at))
+    |> where([l], not l.archived)
+    |> order_by([l], asc: l.index)
+    |> Repo.all()
   end
 
   @doc """
diff --git a/lib/cesium_link/links/link.ex b/lib/cesium_link/links/link.ex
index e30d9d5..c9f8d39 100644
--- a/lib/cesium_link/links/link.ex
+++ b/lib/cesium_link/links/link.ex
@@ -5,7 +5,7 @@ defmodule CesiumLink.Links.Link do
   use CesiumLink.Schema
 
   @required_fields ~w(name emoji url attention edited_at)a
-  @optional_fields ~w(index archived visits)a
+  @optional_fields ~w(index archived visits publish_at)a
 
   schema "links" do
     field :archived, :boolean, default: false
@@ -16,6 +16,7 @@ defmodule CesiumLink.Links.Link do
     field :url, :string
     field :visits, :integer, default: 0
     field :edited_at, :utc_datetime
+    field :publish_at, :utc_datetime
 
     timestamps(type: :utc_datetime)
   end
diff --git a/lib/cesium_link_web/live/link_live/form_component.ex b/lib/cesium_link_web/live/link_live/form_component.ex
index dff7386..9f1e0a7 100644
--- a/lib/cesium_link_web/live/link_live/form_component.ex
+++ b/lib/cesium_link_web/live/link_live/form_component.ex
@@ -19,6 +19,9 @@ defmodule CesiumLinkWeb.LinkLive.FormComponent do
         <.input field={@form[:emoji]} type="emoji" label="Emoji" />
         <.input field={@form[:url]} type="text" label="URL" />
         <.input field={@form[:attention]} type="checkbox" label="Attention" />
+        <%= if @action == :new do %>
+          <.input field={@form[:publish_at]} type="datetime-local" label="Publish At" />
+        <% end %>
         <:actions>
           <.button phx-disable-with="Saving...">Save Link</.button>
         </:actions>
diff --git a/lib/cesium_link_web/live/link_live/index.html.heex b/lib/cesium_link_web/live/link_live/index.html.heex
index 3be9618..7c5d6f1 100644
--- a/lib/cesium_link_web/live/link_live/index.html.heex
+++ b/lib/cesium_link_web/live/link_live/index.html.heex
@@ -15,30 +15,46 @@
 </.header>
 
 <.table id="links" rows={@streams.links} phx-hook="Sorting">
-  <:col :let={{_id, _link}}><.icon name="hero-bars-3 cursor-pointer ml-4" class="handle w-5 h-5" /></:col>
+  <:col :let={{_id, _link}}>
+    <% publish_future = _link.publish_at && DateTime.compare(_link.publish_at, DateTime.utc_now()) == :gt %>
+    <.icon name="hero-bars-3 cursor-pointer ml-4" class={"handle w-5 h-5 #{if publish_future, do: "opacity-50"}"} />
+  </:col>
   <:col :let={{_id, link}} label="Name">
-    <p class="font-semibold text-zinc-900"><%= link.name %></p>
+    <% publish_future = link.publish_at && DateTime.compare(link.publish_at, DateTime.utc_now()) == :gt %>
+    <p class={"font-semibold text-zinc-900 #{if publish_future, do: "opacity-50"}"}><%= link.name %></p>
   </:col>
   <:col :let={{_id, link}} label="Emoji">
-    <.emoji code={link.emoji} />
+    <% publish_future = link.publish_at && DateTime.compare(link.publish_at, DateTime.utc_now()) == :gt %>
+    <span class={if publish_future, do: "opacity-50"}>
+      <.emoji code={link.emoji} />
+    </span>
   </:col>
   <:col :let={{_id, link}} label="URL">
-    <.link target="_blank" class="hover:text-brand hover:underline" navigate={link.url}>
+    <% publish_future = link.publish_at && DateTime.compare(link.publish_at, DateTime.utc_now()) == :gt %>
+    <.link target="_blank" class={"hover:text-brand hover:underline #{if publish_future, do: "opacity-50"}"} navigate={link.url}>
       <%= truncate_elipsis(link.url, 50) %>
     </.link>
   </:col>
-  <:col :let={{_id, link}} label="Clicks"><%= link.visits %></:col>
+  <:col :let={{_id, link}} label="Clicks">
+    <% publish_future = link.publish_at && DateTime.compare(link.publish_at, DateTime.utc_now()) == :gt %>
+    <p class={if publish_future, do: "opacity-50"}>
+      <%= link.visits %>
+    </p>
+  </:col>
   <:col :let={{_id, link}} label="Attention">
-    <input type="checkbox" disabled={true} checked={link.attention} class="self-center block rounded-md text-gray-600" />
+    <% publish_future = link.publish_at && DateTime.compare(link.publish_at, DateTime.utc_now()) == :gt %>
+    <input type="checkbox" disabled={true} checked={link.attention} class={"self-center block rounded-md text-gray-600 #{if publish_future, do: "opacity-50"}"} />
   </:col>
   <:action :let={{_id, link}}>
+    <% publish_future = link.publish_at && DateTime.compare(link.publish_at, DateTime.utc_now()) == :gt %>
     <.link patch={~p"/admin/links/#{link}/edit"}>
-      <.icon name="hero-pencil" class="w-5 h-5" />
+      <.icon name="hero-pencil" class={"w-5 h-5 #{if publish_future, do: "opacity-50"}"} />
     </.link>
   </:action>
   <:action :let={{_id, link}}>
+    <% publish_future = link.publish_at && DateTime.compare(link.publish_at, DateTime.utc_now()) == :gt %>
     <.link patch={~p"/admin/links/#{link}/archive"}>
-      <.icon name="hero-archive-box" class="w-5 h-5" />
+      <.icon name="hero-archive-box" class={"w-5 h-5 #{if publish_future, do: "opacity-50"}"} />
     </.link>
   </:action>
 </.table>
diff --git a/priv/repo/migrations/20240918181533_add_link_scheduling.exs b/priv/repo/migrations/20240918181533_add_link_scheduling.exs
new file mode 100644
index 0000000..2fd3685
--- /dev/null
+++ b/priv/repo/migrations/20240918181533_add_link_scheduling.exs
@@ -0,0 +1,9 @@
+defmodule CesiumLink.Repo.Migrations.AddLinkScheduling do
+  use Ecto.Migration
+
+  def change do
+    alter table(:links) do
+      add :publish_at, :utc_datetime
+    end
+  end
+end