Let me know what you think. These are only a few pages, which I think can help start a conversation but it's more productive to start a dialog with questions or answers you have.
Other topics I would like to write about:
- Marketing IT: I spent a few years running an internally-built Ad Ops based platform, running on Adobe Experience Manager. I inherited this Frankenstein monster from the Business and spent a few years trying to migrate the organization to something lite, new, less expensive, etc. It was a complete failure. Marketing IT is very disorganized.
- Enterprise content management: I spent a few years managing Chase.com's on-premise Adobe Experience Manager platform. It was very successful because of the great engineers, content partners, insight, and executive management.