diff --git a/scripts/native-pack-tool/source/base/default.ts b/scripts/native-pack-tool/source/base/default.ts
index bdbb75ecf99..3f9899653dc 100644
--- a/scripts/native-pack-tool/source/base/default.ts
+++ b/scripts/native-pack-tool/source/base/default.ts
@@ -368,6 +368,11 @@ export abstract class NativePackTool {
         return /^[0-9a-zA-Z_-]+$/.test(this.params.projectName) ? this.params.projectName : 'CocosGame';
     }
 
+    protected getExcutableNameOrDefault(): string {
+        const en = this.params.executableName;
+        return en ? en : this.projectNameASCII(); 
+    }
+
     protected async excuteTemplateTask(tasks: CocosProjectTasks) {
         if (tasks.appendFile) {
             await Promise.all(tasks.appendFile.map((task) => {
diff --git a/scripts/native-pack-tool/source/platforms/ios.ts b/scripts/native-pack-tool/source/platforms/ios.ts
index 41400ced239..a2f69b5f2e5 100644
--- a/scripts/native-pack-tool/source/platforms/ios.ts
+++ b/scripts/native-pack-tool/source/platforms/ios.ts
@@ -225,7 +225,7 @@ export class IOSPackTool extends MacOSPackTool {
     }
 
     readBundleId(): string | null {
-        const prjName = this.params.projectName!;
+        const prjName = this.getExcutableNameOrDefault();
         const cmakeTmpDir =
             fs.readdirSync(ps.join(this.paths.nativePrjDir, 'CMakeFiles'))
                 .filter((x) => x.startsWith(prjName))[0];
diff --git a/scripts/native-pack-tool/source/platforms/windows.ts b/scripts/native-pack-tool/source/platforms/windows.ts
index 6f5d1792032..7c7b1435215 100644
--- a/scripts/native-pack-tool/source/platforms/windows.ts
+++ b/scripts/native-pack-tool/source/platforms/windows.ts
@@ -137,22 +137,8 @@ export class WindowsPackTool extends NativePackTool {
 
     async run(): Promise<boolean> {
         const executableDir = ps.join(this.paths.nativePrjDir, this.params.debug ? 'Debug' : 'Release')
-        let executableFile: string;
-        let targetFile: string;
-        if (this.params.executableName) {
-            executableFile = ps.join(executableDir, this.params.executableName + '.exe');
-            targetFile = this.params.executableName;
-        } else {
-            if (/^[0-9a-zA-Z_-]+$/.test(this.params.projectName)) {
-                executableFile = ps.join(executableDir, this.params.projectName + '.exe');
-                targetFile = this.params.projectName;
-            } else {
-                const executableFiles = ['CocosGame', this.params.projectName].map(x => ps.join(executableDir, x + '.exe')).filter(x => fs.existsSync(x));
-                executableFile = executableFiles[0];
-                targetFile = 'CocosGame';
-            }
-        }
-
+        const targetFile = this.getExcutableNameOrDefault();
+        const executableFile = ps.join(executableDir, targetFile + '.exe');
         if (!executableFile || !fs.existsSync(executableFile)) {
             throw new Error(`[windows run] '${targetFile}' is not found within ' + ${executableDir}!`);
         }
diff --git a/templates/cmake/common.cmake b/templates/cmake/common.cmake
index 5d5e733f9c0..3f506978b8a 100644
--- a/templates/cmake/common.cmake
+++ b/templates/cmake/common.cmake
@@ -133,7 +133,7 @@ macro(cc_common_after_target target_name)
     endif()
 
     target_compile_definitions(${target_name} PRIVATE
-        GAME_NAME="${APP_NAME}"
+        GAME_NAME="${CC_EXECUTABLE_NAME}"
     )
     if(XXTEAKEY)
         target_compile_definitions(${target_name} PRIVATE