Fix window title when executable name set & Refactor native-pack-tool/windows run logic

[PatriceJiang]

Re: #

Changelog

• Bugfix: window title encoding error when using Chinese App name
• Simplify run logic on windows build panel

---

Continuous Integration

This pull request:

• needs automatic test cases check.

  Manual trigger with @cocos-robot run test cases afterward.

• does not change any runtime related code or build configuration

  If any reviewer thinks the CI checks are needed, please uncheck this option, then close and reopen the issue.

---

Compatibility Check

This pull request:

• changes public API, and have ensured backward compatibility with deprecated features.
• affects platform compatibility, e.g. system version, browser version, platform sdk version, platform toolchain, language version, hardware compatibility etc.
• affects file structure of the build package or build configuration which requires user project upgrade.
• introduces breaking changes, please list all changes, affected features and the scope of violation.

[PatriceJiang]

@cocos-robot run test cases

[github-actions]

Interface Check Report

This pull request does not change any public interfaces !

[github-actions]

@PatriceJiang, Please check the result of run test cases:

• Test Platform: PR-Test
• Editor Version: v3.8.0
• Task Result: FAIL
• Task URL: http://cctest.cocos.org/#/reportview/PR-TEST/efe2bfa7-789b-47a6-9d88-8711ea303283/-1
• GitHub Action: https://github.com/cocos/cocos-engine/actions/runs/5368727977

Task Details

Platform	build	boot	runned	crashScene	FailScene
web-mobile	PASS	PASS	FAIL		Morph-Head,deprecated,rich-text-align,rich-text-long-string-truncation,mask-type-change,mask-use-image-stencil,sharedMaterial,rich-text,system-font
windows	PASS	PASS	FAIL		label-cacheMode,label-align,ttf-font
ios	PASS	PASS	FAIL	EasingMethods	EasingMethods
android	PASS	PASS	PASS
mac	PASS	PASS	PASS