diff --git a/.changeset/kind-balloons-behave.md b/.changeset/kind-balloons-behave.md
new file mode 100644
index 0000000000..7c218a4526
--- /dev/null
+++ b/.changeset/kind-balloons-behave.md
@@ -0,0 +1,5 @@
+---
+'@commercetools-docs/gatsby-theme-docs': minor
+---
+
+Add feedback functionality to self-learning pages
diff --git a/packages/gatsby-theme-docs/src/components/page-feedback-buttons.tsx b/packages/gatsby-theme-docs/src/components/page-feedback-buttons.tsx
new file mode 100644
index 0000000000..6d55af403c
--- /dev/null
+++ b/packages/gatsby-theme-docs/src/components/page-feedback-buttons.tsx
@@ -0,0 +1,98 @@
+import styled from '@emotion/styled';
+import thumbsUpIcon from '../icons/assistant-thumbs-up.png';
+import thumbsDownIcon from '../icons/assistant-thumbs-down.png';
+import thumbsUpIconFilled from '../icons/assistant-thumbs-up-filled.png';
+import thumbsDownIconFilled from '../icons/assistant-thumbs-down-filled.png';
+import { designSystem } from '@commercetools-docs/ui-kit';
+
+type ThumbsButtonProps = {
+  isClickable: boolean;
+  iconSize: number;
+};
+
+export const FEEDBACK_UP = 1;
+export const FEEDBACK_DOWN = -1;
+
+const ThumbsButton = styled.button<ThumbsButtonProps>`
+  display: flex;
+  align-items: center;
+  cursor: ${(props) => (props.isClickable ? 'pointer' : 'default')};
+  background: transparent;
+  height: ${(props) => props.iconSize}px;
+  width: ${(props) => props.iconSize}px;
+  border: 0;
+  padding: 3px;
+  color: ${designSystem.colors.light.linkHover};
+  :focus {
+    outline: none;
+  }
+  img {
+    margin-right: 5px;
+  }
+`;
+
+type ButtonsWrapperProps = {
+  hasText: boolean;
+};
+
+const ButtonsWrapper = styled.div<ButtonsWrapperProps>`
+  display: flex;
+  gap: ${(props) => (props.hasText ? '40px' : '0')};
+`;
+
+type TPageFeedbackButtonsProps = {
+  isPositiveClickable: boolean;
+  isNegativeClickable: boolean;
+  currentFeedback: number;
+  onPositiveClick: () => void;
+  onNegativeClick: () => void;
+  iconSize?: number;
+  positiveText?: string;
+  negativeText?: string;
+};
+
+const PageFeedbackButtons = (props: TPageFeedbackButtonsProps) => {
+  const iconSize = props.iconSize || 28;
+  return (
+    <ButtonsWrapper hasText={!!(props.positiveText || props.negativeText)}>
+      <ThumbsButton
+        iconSize={iconSize}
+        isClickable={props.isPositiveClickable}
+        onClick={
+          (props.isPositiveClickable && props.onPositiveClick) || undefined
+        }
+      >
+        <img
+          alt="positive feedback"
+          src={
+            props.currentFeedback === FEEDBACK_UP
+              ? thumbsUpIconFilled
+              : thumbsUpIcon
+          }
+          width={iconSize}
+        />
+        {props.positiveText && <span>{props.positiveText}</span>}
+      </ThumbsButton>
+      <ThumbsButton
+        iconSize={iconSize}
+        isClickable={props.isNegativeClickable}
+        onClick={
+          (props.isNegativeClickable && props.onNegativeClick) || undefined
+        }
+      >
+        <img
+          alt="negative feedback"
+          src={
+            props.currentFeedback === FEEDBACK_DOWN
+              ? thumbsDownIconFilled
+              : thumbsDownIcon
+          }
+          width={iconSize}
+        />
+        {props.negativeText && <span>{props.negativeText}</span>}
+      </ThumbsButton>
+    </ButtonsWrapper>
+  );
+};
+
+export default PageFeedbackButtons;
diff --git a/packages/gatsby-theme-docs/src/components/page-feedback.tsx b/packages/gatsby-theme-docs/src/components/page-feedback.tsx
new file mode 100644
index 0000000000..699f1b7732
--- /dev/null
+++ b/packages/gatsby-theme-docs/src/components/page-feedback.tsx
@@ -0,0 +1,114 @@
+import { useState } from 'react';
+import styled from '@emotion/styled';
+
+import PageFeedbackButtons, {
+  FEEDBACK_DOWN,
+  FEEDBACK_UP,
+} from './page-feedback-buttons';
+import { designSystem } from '@commercetools-docs/ui-kit';
+import { gtagEvent } from '../modules/sso/utils/analytics.utils';
+
+const POSITIVE_SURVEY_ID = 3628; // id for the userguiding survey triggered by thumbs up click
+const NEGATIVE_SURVEY_ID = 3627; // id for the userguiding survey triggered by thumbs down click
+const USERGUIDING_SESSION_KEY = '__UGS__uid'; // local storage key for userguiding session
+const USER_GUIDING_ID = 'U4I78799B6RID'; // userguiding user id for the embedded script
+const MAX_SCRIPT_LOAD_TIME = 30 * 1000; // 30 seconds
+
+const FeedbackQuestion = styled.div`
+  padding-bottom: ${designSystem.dimensions.spacings.s};
+`;
+
+const PageFeedbackWrapper = styled.div`
+  border-top: 1px solid ${designSystem.colors.light.borderPrimary};
+  padding-top: ${designSystem.dimensions.spacings.l};
+  font-size: ${designSystem.typography.fontSizes.small};
+`;
+
+const PageFeedback = () => {
+  const [currentFeedback, setCurrentFeedback] = useState(0);
+
+  const isScriptLoaded = (): boolean => {
+    const isUserGuidingSessionReady =
+      localStorage.getItem(USERGUIDING_SESSION_KEY) !== null;
+    const isUserGuidingScriptLoaded =
+      // eslint-disable-next-line @typescript-eslint/no-explicit-any
+      typeof (window as any).userGuiding?.launchSurvey === 'function';
+    return isUserGuidingScriptLoaded && isUserGuidingSessionReady;
+  };
+
+  const injectUserGuidingScript = (): Promise<void> => {
+    return new Promise((resolve, reject) => {
+      if (isScriptLoaded()) {
+        resolve(); // Script is already loaded, resolve immediately
+        return;
+      }
+
+      const script = document.createElement('script');
+      script.type = 'text/javascript';
+      script.src = `https://eu-static.userguiding.com/media/user-guiding-${USER_GUIDING_ID}-embedded.js`;
+
+      script.onload = () => {
+        // Poll for userGuiding object in the global scope
+        let loadTime = 0;
+        const interval = setInterval(() => {
+          if (isScriptLoaded()) {
+            clearInterval(interval); // Stop polling
+            resolve();
+            return;
+          }
+          if (loadTime >= MAX_SCRIPT_LOAD_TIME) {
+            clearInterval(interval); // Stop polling
+            reject(new Error('Userguiding script loading timeout.'));
+          }
+          loadTime += 100;
+        }, 100);
+      };
+
+      script.onerror = () => {
+        reject(new Error('Userguiding script loading failed.'));
+      };
+
+      document.head.appendChild(script);
+    });
+  };
+
+  const handleClick = async (feedback: number) => {
+    setCurrentFeedback(feedback);
+
+    // track the event on google analytics
+    gtagEvent('page_feedback', {
+      feedback_page: window.location.pathname,
+      feedback_value: feedback.toString(),
+    });
+
+    try {
+      await injectUserGuidingScript();
+      const surveyId =
+        feedback === FEEDBACK_UP ? POSITIVE_SURVEY_ID : NEGATIVE_SURVEY_ID;
+      // eslint-disable-next-line @typescript-eslint/no-explicit-any
+      (window as any).userGuiding?.launchSurvey(surveyId);
+    } catch (error) {
+      console.error(error);
+    }
+  };
+
+  const isClickable = currentFeedback === 0;
+
+  return (
+    <PageFeedbackWrapper>
+      <FeedbackQuestion>Was this page helpful?</FeedbackQuestion>
+      <PageFeedbackButtons
+        onPositiveClick={() => handleClick(FEEDBACK_UP)}
+        onNegativeClick={() => handleClick(FEEDBACK_DOWN)}
+        currentFeedback={currentFeedback}
+        isPositiveClickable={isClickable}
+        isNegativeClickable={isClickable}
+        iconSize={30}
+        positiveText="Yes"
+        negativeText="No"
+      />
+    </PageFeedbackWrapper>
+  );
+};
+
+export default PageFeedback;
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down-filled.png b/packages/gatsby-theme-docs/src/icons/assistant-thumbs-down-filled.png
similarity index 100%
rename from packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down-filled.png
rename to packages/gatsby-theme-docs/src/icons/assistant-thumbs-down-filled.png
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down.png b/packages/gatsby-theme-docs/src/icons/assistant-thumbs-down.png
similarity index 100%
rename from packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down.png
rename to packages/gatsby-theme-docs/src/icons/assistant-thumbs-down.png
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up-filled.png b/packages/gatsby-theme-docs/src/icons/assistant-thumbs-up-filled.png
similarity index 100%
rename from packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up-filled.png
rename to packages/gatsby-theme-docs/src/icons/assistant-thumbs-up-filled.png
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up.png b/packages/gatsby-theme-docs/src/icons/assistant-thumbs-up.png
similarity index 100%
rename from packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up.png
rename to packages/gatsby-theme-docs/src/icons/assistant-thumbs-up.png
diff --git a/packages/gatsby-theme-docs/src/layouts/content.js b/packages/gatsby-theme-docs/src/layouts/content.js
index 91e8e25f15..16fec8d1db 100644
--- a/packages/gatsby-theme-docs/src/layouts/content.js
+++ b/packages/gatsby-theme-docs/src/layouts/content.js
@@ -141,6 +141,7 @@ const LayoutContent = (props) => {
               navLevels={props.pageData.navLevels}
               beta={isBeta}
               planTags={planTags}
+              isSelfLearning={siteData.siteMetadata?.isSelfLearning}
             />
           </LayoutPage>
         </LayoutPageWrapper>
diff --git a/packages/gatsby-theme-docs/src/layouts/internals/layout-page-navigation.js b/packages/gatsby-theme-docs/src/layouts/internals/layout-page-navigation.js
index a245b6efed..90f9f926fd 100644
--- a/packages/gatsby-theme-docs/src/layouts/internals/layout-page-navigation.js
+++ b/packages/gatsby-theme-docs/src/layouts/internals/layout-page-navigation.js
@@ -17,6 +17,7 @@ import PlaceholderPageHeaderSide from '../../overrides/page-header-side';
 import PlaceholderPageHeaderSideBannerArea from '../../overrides/page-header-banner-area';
 import { Overlay, BetaTag, SearchInput, PlanTag } from '../../components';
 import PageNavigation from './page-navigation';
+import PageFeedback from '../../components/page-feedback';
 import { GRID_ID_PAGE_NAVIGATION } from './layout-design-config';
 
 const StackedLinesIndentedIcon = createStyledIcon(
@@ -167,6 +168,14 @@ const OverlayBackground = styled.div`
   );
 `;
 
+const PageFeedbackContainer = styled.div`
+  @media screen and (${designSystem.dimensions.viewports.mobile}) {
+    display: none;
+  }
+  padding: ${designSystem.dimensions.spacings.s}
+    ${designSystem.dimensions.spacings.m} 0;
+`;
+
 const LayoutPageNavigation = (props) => {
   const [isMenuOpen, setMenuOpen] = React.useState(false);
   const [modalPortalNode, setModalPortalNode] = React.useState();
@@ -246,6 +255,11 @@ const LayoutPageNavigation = (props) => {
           tableOfContents={props.tableOfContents}
           navLevels={props.navLevels}
         />
+        {props.isSelfLearning && (
+          <PageFeedbackContainer>
+            <PageFeedback />
+          </PageFeedbackContainer>
+        )}
       </SpacingsStack>
     </nav>
   );
@@ -323,6 +337,7 @@ LayoutPageNavigation.propTypes = {
   navLevels: PropTypes.number.isRequired,
   beta: PropTypes.bool.isRequired,
   planTags: PropTypes.arrayOf(PropTypes.string).isRequired,
+  isSelfLearning: PropTypes.bool,
 };
 
 export default LayoutPageNavigation;
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx b/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx
index efeeb2a320..748d3344de 100644
--- a/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx
+++ b/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx
@@ -12,12 +12,9 @@ import {
 import { FirstName } from '@commercetools-docs/gatsby-theme-docs';
 import { CHAT_ROLE_ASSISTANT, CHAT_ROLE_USER } from './chat.const';
 import { getAssistantAvatarIcon } from './chat.utils';
-import thumbsUpIcon from '../icons/assistant-thumbs-up.png';
-import thumbsDownIcon from '../icons/assistant-thumbs-down.png';
-import thumbsUpIconFilled from '../icons/assistant-thumbs-up-filled.png';
-import thumbsDownIconFilled from '../icons/assistant-thumbs-down-filled.png';
 import codeIcon from '../icons/assistant-code.png';
 import { DEV_TOOLING_MODE } from './chat-modal';
+import PageFeedbackButtons from '../../../components/page-feedback-buttons';
 
 export const FEEDBACK_UP = 1;
 export const FEEDBACK_DOWN = -1;
@@ -82,34 +79,6 @@ const FeedbackWrapper = styled.div`
   justify-content: flex-end;
 `;
 
-const ThumbsDownButton = styled.button`
-  cursor: ${(props) => (props.isClickable ? 'pointer' : 'default')};
-  background: transparent;
-  height: 28px;
-  width: 28px;
-  border: 0;
-  padding: 3px;
-  margin-right: 8px;
-  img {
-    transform: scaleX(-1);
-  }
-  :focus {
-    outline: none;
-  }
-`;
-
-const ThumbsUpButton = styled.button`
-  cursor: ${(props) => (props.isClickable ? 'pointer' : 'default')};
-  background: transparent;
-  height: 28px;
-  width: 28px;
-  border: 0;
-  padding: 3px;
-  :focus {
-    outline: none;
-  }
-`;
-
 const ChatMessages = (props) => {
   const [feedbackResults, setFeedbackResults] = useState({});
   const AssistantAvatarIcon =
@@ -145,7 +114,9 @@ const ChatMessages = (props) => {
           Hello <FirstName />, {markdownFragmentToReact(props.chatMode.intro)}
         </IntroMessageText>
       </MessageContainer>
-      {props.messages.map((message, index) => (
+      {props.messages.map((message, index) => {
+        const messageFeedback = feedbackResults[message.id];
+        return (
         <div key={index}>
           <MessageContainer>
             {message.role === 'assistant' ? (
@@ -185,46 +156,26 @@ const ChatMessages = (props) => {
 
           {message.role === 'assistant' ? (
             <FeedbackWrapper>
-              <ThumbsUpButton
-                isClickable={!feedbackResults[message.id]}
-                onClick={
-                  !feedbackResults[message.id]
+              <PageFeedbackButtons
+                onPositiveClick={
+                  !messageFeedback
                     ? (e) => handleThumbsClick(e, message.id, FEEDBACK_UP)
                     : null
                 }
-              >
-                <img
-                  alt="positive feedback"
-                  src={
-                    feedbackResults[message.id] === FEEDBACK_UP
-                      ? thumbsUpIconFilled
-                      : thumbsUpIcon
-                  }
-                  width={18}
-                />
-              </ThumbsUpButton>
-              <ThumbsDownButton
-                isClickable={!feedbackResults[message.id]}
-                onClick={
-                  !feedbackResults[message.id]
+                onNegativeClick={
+                  !messageFeedback
                     ? (e) => handleThumbsClick(e, message.id, FEEDBACK_DOWN)
                     : null
                 }
-              >
-                <img
-                  alt="negative feedback"
-                  src={
-                    feedbackResults[message.id] === FEEDBACK_DOWN
-                      ? thumbsDownIconFilled
-                      : thumbsDownIcon
-                  }
-                  width={18}
-                />
-              </ThumbsDownButton>
+                currentFeedback={messageFeedback}
+                isPositiveClickable={!messageFeedback}
+                isNegativeClickable={!messageFeedback}
+                iconSize={24}
+              />
             </FeedbackWrapper>
           ) : null}
         </div>
-      ))}
+      )})}
       {props.chatLocked && (
         <MessageContainer>
           <ContentNotifications.Info>
diff --git a/packages/gatsby-theme-docs/src/modules/sso/utils/analytics.utils.ts b/packages/gatsby-theme-docs/src/modules/sso/utils/analytics.utils.ts
index d9287b78d5..9da7ea7985 100644
--- a/packages/gatsby-theme-docs/src/modules/sso/utils/analytics.utils.ts
+++ b/packages/gatsby-theme-docs/src/modules/sso/utils/analytics.utils.ts
@@ -31,7 +31,8 @@ type CustomEventNames =
   | 'update_userinfo'
   | 'logout'
   | 'ai_assistant_launch'
-  | 'search_tag_click';
+  | 'search_tag_click'
+  | 'page_feedback';
 
 type EventNames =
   // | 'add_payment_info'
@@ -93,4 +94,6 @@ interface EventParams {
   value?: number | undefined;
   event_label?: string | undefined;
   event_category?: string | undefined;
+  feedback_page?: string | undefined;
+  feedback_value?: string | undefined; // 1 = thumbs up, -1 = thumbs down
 }
diff --git a/type-definition/png.d.ts b/type-definition/png.d.ts
new file mode 100644
index 0000000000..1c5923252c
--- /dev/null
+++ b/type-definition/png.d.ts
@@ -0,0 +1,4 @@
+declare module '*.png' {
+  const value: string;
+  export default value;
+}