diff --git a/conan_provider.cmake b/conan_provider.cmake
index 7d397ba1..91d4e043 100644
--- a/conan_provider.cmake
+++ b/conan_provider.cmake
@@ -66,15 +66,22 @@ function(detect_arch ARCH)
             message(WARNING "CMake-Conan: Multiple architectures detected, this will only work if Conan recipe(s) produce fat binaries.")
         endif()
     endif()
-    if(CMAKE_SYSTEM_PROCESSOR MATCHES "aarch64|ARM64|arm64" OR CMAKE_OSX_ARCHITECTURES MATCHES arm64)
+    if(CMAKE_SYSTEM_NAME MATCHES "Darwin|iOS|tvOS|watchOS")
+        set(host_arch ${CMAKE_OSX_ARCHITECTURES})
+    elseif(MSVC)
+        set(host_arch ${CMAKE_CXX_COMPILER_ARCHITECTURE_ID})
+    else()
+        set(host_arch ${CMAKE_SYSTEM_PROCESSOR})
+    endif()
+    if(host_arch MATCHES "aarch64|arm64|ARM64")
         set(_ARCH armv8)
-    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "armv7-a|armv7l" OR CMAKE_OSX_ARCHITECTURES MATCHES armv7)
+    elseif(host_arch MATCHES "armv7|armv7-a|armv7l|ARMV7")
         set(_ARCH armv7)
-    elseif(CMAKE_OSX_ARCHITECTURES MATCHES armv7s)
+    elseif(host_arch MATCHES armv7s)
         set(_ARCH armv7s)
-    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "i686" OR CMAKE_OSX_ARCHITECTURES MATCHES i386)
+    elseif(host_arch MATCHES "i686|i386|X86")
         set(_ARCH x86)
-    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "AMD64|amd64|x86_64" OR CMAKE_OSX_ARCHITECTURES MATCHES x86_64)
+    elseif(host_arch MATCHES "AMD64|amd64|x86_64|x64")
         set(_ARCH x86_64)
     endif()
     message(STATUS "CMake-Conan: cmake_system_processor=${_ARCH}")
diff --git a/tests/test_smoke.py b/tests/test_smoke.py
index a92932ba..a915130d 100644
--- a/tests/test_smoke.py
+++ b/tests/test_smoke.py
@@ -541,3 +541,35 @@ def test_watchos_simulator(self, capfd, chdir_build):
         assert "os.sdk=watchsimulator" in out
         assert "os.version=7.0" in out
         assert "compiler.libcxx=libc++"
+
+
+class TestMSVCArch:
+    @pytest.fixture(scope="class", autouse=True)
+    def msvc_setup(self):
+        if os.path.exists("build"):
+            shutil.rmtree("build")
+        yield
+
+    @windows
+    def test_msvc_arm64(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A ARM64')
+        out, _ = capfd.readouterr()
+        assert "arch=armv8" in out
+
+    @windows
+    def test_msvc_arm(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A ARM')
+        out, _ = capfd.readouterr()
+        assert "arch=armv7" in out
+
+    @windows
+    def test_msvc_x86_64(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A x64')
+        out, _ = capfd.readouterr()
+        assert "arch=x86_64" in out
+
+    @windows
+    def test_msvc_x86(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A Win32')
+        out, _ = capfd.readouterr()
+        assert "arch=x86" in out