diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 0a0a585..41bf824 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -53,8 +53,8 @@ jobs:
 
       - run: make build.init
 
-      - name: Login to Upbound via up
-        run: .cache/tools/linux_x86_64/up-v0.18.0 login -t ${{ secrets.UPBOUND_MARKETPLACE_PUSH_ROBOT_PSW }}
+      - name: Login to Upbound via up login
+        run: make upbound.login TOKEN=${{ secrets.UPBOUND_MARKETPLACE_PUSH_ROBOT_PSW }}
 
       - run: .cache/tools/linux_x86_64/up-v0.18.0 --help
       - run: .cache/tools/linux_x86_64/up-v0.18.0 profile list
diff --git a/Makefile b/Makefile
index 376c0d9..a62a6c0 100644
--- a/Makefile
+++ b/Makefile
@@ -163,6 +163,9 @@ run: go.build
 	@# To see other arguments that can be provided, run the command with --help instead
 	UPBOUND_CONTEXT="local" $(GO_OUT_DIR)/provider --debug
 
+upbound.login:
+	@$(UP) login -t $(TOKEN)
+
 # ====================================================================================
 # End to End Testing
 CROSSPLANE_NAMESPACE = upbound-system