diff --git a/website/blog/ctas.yml b/website/blog/ctas.yml
index 6b8c04e0ee3..ac56d4cc749 100644
--- a/website/blog/ctas.yml
+++ b/website/blog/ctas.yml
@@ -20,3 +20,8 @@
   subheader: Watch Coalesce 2023 highlights and full sessions, dbt Labs' annual analytics engineering conference.
   button_text: Watch the talks
   url: https://www.youtube.com/playlist?list=PL0QYlrC86xQnT3HLh-XgvoTf9F3lbsADf
+- name: coalesce_2024_signup
+  header: Be part of Coalesce 2024
+  subheader: Coalesce is the premiere analytics engineering conference! Sign up now for innovation, collaboration, and inspiration. Don't miss out!
+  button_text: Register now
+  url: https://coalesce.getdbt.com/register
diff --git a/website/blog/metadata.yml b/website/blog/metadata.yml
index 032ab5a760c..d0009fd62c4 100644
--- a/website/blog/metadata.yml
+++ b/website/blog/metadata.yml
@@ -2,7 +2,7 @@
 featured_image: ""
 
 # This CTA lives in right sidebar on blog index
-featured_cta: "coalesce_2023_catchup"
+featured_cta: "coalesce_2024_signup"
 
 # Show or hide hero title, description, cta from blog index
 show_title: true