diff --git a/.env.template b/.env.template
index bf61da7e..a151a566 100644
--- a/.env.template
+++ b/.env.template
@@ -9,3 +9,5 @@ RECAPTCHA_SITE_KEY=6LdL6s--------------
 RECAPTCHA_SECRET_KEY=6LdL6s--------------
 DISCOURSE_ADMIN_ROLE=DISCOURSE_ADMIN_ROLE
 SENTRY_DSN=http://public@example.com/project-id
+GA_MEASUREMENT_ID=UA-XXXXX-Y
+AMPLITUDE_API_KEY=API-KEY
diff --git a/app/views/layouts/application.html.erb b/app/views/layouts/application.html.erb
index 21fc81d2..e95dc286 100644
--- a/app/views/layouts/application.html.erb
+++ b/app/views/layouts/application.html.erb
@@ -24,6 +24,8 @@
     <meta name="theme-color" content="#ffffff">
   </head>
 
+  <%= render 'shared/analytics_scripts'%>
+
   <body>
     <%= yield %>
   </body>
diff --git a/app/views/shared/_analytics_scripts.html.erb b/app/views/shared/_analytics_scripts.html.erb
new file mode 100644
index 00000000..bc431664
--- /dev/null
+++ b/app/views/shared/_analytics_scripts.html.erb
@@ -0,0 +1,45 @@
+<!-- Google Analytics -->
+<script>
+window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date;
+ga('create', '<%= ENV['GA_MEASUREMENT_ID'] %>', 'auto');
+ga('send', 'pageview');
+</script>
+<script async src='https://www.google-analytics.com/analytics.js'></script>
+<!-- End Google Analytics -->
+
+<!-- Amplitude Analytics -->
+<script type="text/javascript">
+  (function(e,t){var n=e.amplitude||{_q:[],_iq:{}};var r=t.createElement("script")
+  ;r.type="text/javascript";r.async=true
+  ;r.src="https://cdn.amplitude.com/libs/amplitude-4.5.2-min.gz.js"
+  ;r.onload=function(){if(e.amplitude.runQueuedFunctions){
+  e.amplitude.runQueuedFunctions()}else{
+  console.log("[Amplitude] Error: could not load SDK")}}
+  ;var i=t.getElementsByTagName("script")[0];i.parentNode.insertBefore(r,i)
+  ;function s(e,t){e.prototype[t]=function(){
+  this._q.push([t].concat(Array.prototype.slice.call(arguments,0)));return this}}
+  var o=function(){this._q=[];return this}
+  ;var a=["add","append","clearAll","prepend","set","setOnce","unset"]
+  ;for(var u=0;u<a.length;u++){s(o,a[u])}n.Identify=o;var c=function(){this._q=[]
+  ;return this}
+  ;var l=["setProductId","setQuantity","setPrice","setRevenueType","setEventProperties"]
+  ;for(var p=0;p<l.length;p++){s(c,l[p])}n.Revenue=c
+  ;var d=["init","logEvent","logRevenue","setUserId","setUserProperties","setOptOut",
+  "setVersionName","setDomain","setDeviceId","setGlobalUserProperties","identify",
+  "clearUserProperties","setGroup","logRevenueV2","regenerateDeviceId","logEventWithTimestamp",
+  "logEventWithGroups","setSessionId","resetSessionId"]
+  ;function v(e){function t(t){e[t]=function(){
+  e._q.push([t].concat(Array.prototype.slice.call(arguments,0)))}}
+  for(var n=0;n<d.length;n++){t(d[n])}}v(n);n.getInstance=function(e){
+  e=(!e||e.length===0?"$default_instance":e).toLowerCase()
+  ;if(!n._iq.hasOwnProperty(e)){n._iq[e]={_q:[]};v(n._iq[e])}return n._iq[e]}
+  ;e.amplitude=n})(window,document);
+
+  amplitude.getInstance().init("<%= ENV['AMPLITUDE_API_KEY'] %>");
+</script>
+<!-- End Amplitude Analytics -->
+
+<script>
+  let currentUserId = <%= @current_user ? @current_user.id : 0 %>;
+  amplitude.getInstance().setUserId(currentUserId !== 0 ? currentUserId : null);
+</script>
diff --git a/app/views/static_pages/home.html.erb b/app/views/static_pages/home.html.erb
index e09cc3f6..74f8e332 100644
--- a/app/views/static_pages/home.html.erb
+++ b/app/views/static_pages/home.html.erb
@@ -1,9 +1,9 @@
 <% content_for :head do %>
-  <meta property="og:title" content="Debt Collective - Fundraising" />
+  <meta property="og:title" content="Debt Collective - Membership" />
   <meta property="og:description" content="Organizing for big change requires resources. Becoming a dues- paying member is not charity. Instead, your support is an act of ongoing solidarity with other people in debt." />
   <meta property="og:type" content="text/html" />
-  <meta property="og:url" content="https://fundraising.debtcollective.org" />
-  <meta property="og:image" content="https://fundraising.debtcollective.org/assets/logo-small.png" />
+  <meta property="og:url" content="https://membership.debtcollective.org" />
+  <meta property="og:image" content="<%= asset_url('logo-small.png') %>" />
 <% end %>
 
 <header>
