diff --git a/intro.html b/intro.html
index b42f939..4784e5b 100644
--- a/intro.html
+++ b/intro.html
@@ -79,8 +79,8 @@ <h3>Advantages</h3>
         <li>They have no transaction costs, making them essentially free to create, store, and maintain.</li>
         <li>They scale and perform entirely as a function of participants, not with any central system's capacity.</li>
         <li>Because they are not persisted in any central system, there is no trove to protect.</li>
-        <li>Because only the parties to a given relationship know them, there is no concern about personal data and
-            privacy regulations due to third-party data controllers or processors.
+        <li>Because only the parties to a given relationship know them, concerns about personal data and
+            privacy regulations due to third-party data controllers or processors are much reduced.
         </li>
         <li>Because they are not beholden to any particular blockchain, they have minimal political or technical
             baggage.