diff --git a/cmd/flux/version.go b/cmd/flux/version.go
index 41f2114861..f02a161fb6 100644
--- a/cmd/flux/version.go
+++ b/cmd/flux/version.go
@@ -22,6 +22,7 @@ import (
 	"fmt"
 	"strings"
 
+	"github.com/google/go-containerregistry/pkg/name"
 	"github.com/spf13/cobra"
 	v1 "k8s.io/api/apps/v1"
 	"sigs.k8s.io/controller-runtime/pkg/client"
@@ -119,12 +120,19 @@ func versionCmdRun(cmd *cobra.Command, args []string) error {
 }
 
 func splitImageStr(image string) (string, string, error) {
-	imageArr := strings.Split(image, ":")
-	if len(imageArr) < 2 {
+	ref, err := name.ParseReference(image)
+	if err != nil {
+		return "", "", fmt.Errorf("parsing image '%s' failed: %w", image, err)
+	}
+
+	reg := ref.Context().RegistryStr()
+	repo := strings.TrimPrefix(image, reg)
+	parts := strings.Split(repo, ":")
+	if len(parts) < 2 {
 		return "", "", fmt.Errorf("missing image tag in image %s", image)
 	}
 
-	name, tag := imageArr[0], imageArr[1]
-	nameArr := strings.Split(name, "/")
-	return nameArr[len(nameArr)-1], tag, nil
+	n, t := parts[0], strings.TrimPrefix(repo, parts[0]+":")
+	nameArr := strings.Split(n, "/")
+	return nameArr[len(nameArr)-1], t, nil
 }
diff --git a/cmd/flux/version_test.go b/cmd/flux/version_test.go
new file mode 100644
index 0000000000..c209a32b20
--- /dev/null
+++ b/cmd/flux/version_test.go
@@ -0,0 +1,60 @@
+/*
+Copyright 2021 The Flux authors
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package main
+
+import (
+	"testing"
+
+	. "github.com/onsi/gomega"
+)
+
+func TestSplitImageStr(t *testing.T) {
+	tests := []struct {
+		url          string
+		expectedName string
+		expectedTag  string
+	}{
+		{
+			url:          "fluxcd/notification-controller:v1.0.0",
+			expectedName: "notification-controller",
+			expectedTag:  "v1.0.0",
+		},
+		{
+			url:          "ghcr.io/fluxcd/kustomize-controller:v1.0.0",
+			expectedName: "kustomize-controller",
+			expectedTag:  "v1.0.0",
+		},
+		{
+			url:          "reg.internal:8080/fluxcd/source-controller:v1.0.0",
+			expectedName: "source-controller",
+			expectedTag:  "v1.0.0",
+		},
+		{
+			url:          "fluxcd/source-controller:v1.0.1@sha256:49921d1c7b100650dd654a32df1f6e626b54dfe9707d7bb7bdf43fb7c81f1baf",
+			expectedName: "source-controller",
+			expectedTag:  "v1.0.1@sha256:49921d1c7b100650dd654a32df1f6e626b54dfe9707d7bb7bdf43fb7c81f1baf",
+		},
+	}
+
+	for _, tt := range tests {
+		g := NewWithT(t)
+		n, t, err := splitImageStr(tt.url)
+		g.Expect(err).To(Not(HaveOccurred()))
+		g.Expect(n).To(BeEquivalentTo(tt.expectedName))
+		g.Expect(t).To(BeEquivalentTo(tt.expectedTag))
+	}
+}