diff --git a/script/release.sh b/script/release.sh
index 9a6f8e3998..056ee1e253 100755
--- a/script/release.sh
+++ b/script/release.sh
@@ -3,7 +3,7 @@
 set -ex
 
 # NOTE: Flyte and flytekit should be released at the same time. If not, Flyte chart will use a flyteagent image that does not exist.
-FLYTEKIT_TAG=${VERSION}
+FLYTEKIT_TAG=$(echo "${VERSION}" | sed 's/^v//')
 FLYTECONSOLE_TAG=$(curl --silent "https://api.github.com/repos/flyteorg/flyteconsole/releases/latest" | jq -r .tag_name)
 
 # bump latest release of flyte component in helm