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<!DOCTYPE html>
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<title>georgebaily on GitHub by georgebaily</title>
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<section class="page-header">
<h1 class="project-name">@georgebaily on GitHub</h1>
<h2 class="project-tagline">Links to articles written by George Baily</h2>
</section>
<section class="main-content">
<p class="breadcrumb"><a href="https://www.georgebaily.com/social-media.html">« track down George on social media</a></p>
<h3><a id="recent" class="anchor" href="#recent" aria-hidden="true"><span aria-hidden="true" class="octicon octicon-link"></span></a>Recent writing</h3>
<p><a href="/efficiency-trap.html">The efficiency trap: no true improvement without context</a></p>
<h3><a id="recent-graphics" class="anchor" href="#recent-graphics" aria-hidden="true"><span aria-hidden="true" class="octicon octicon-link"></span></a>Recent explanatory graphics</h3>
<figure class="graphic"><a href="https://twitter.com/georgebaily/status/975869369828937734"><img src="https://pbs.twimg.com/media/DYr8AJ0WkAIB3gt.jpg:large" alt="Updated map of website roles and responsibilities - who owns each of these things in your org?" /></a></figure>
<figure class="graphic"><a href="https://twitter.com/georgebaily/status/966069933439365128"><img src="https://pbs.twimg.com/media/DWgrd9iWsAMQVup.jpg:large" alt="The quality-price inflection point." /></a></figure>
<figure class="graphic"><a href="https://twitter.com/georgebaily/status/975870348867588096"><img src="https://pbs.twimg.com/media/DYr8zsnX0AAneAH.jpg:large" alt="Getting mileage out of that (expensive) glossy video shoot" /></a></figure>
<figure class="graphic"><a href="https://twitter.com/georgebaily/status/975870666909024256"><img src="https://pbs.twimg.com/media/DYr9Kz4XUAEnZik.jpg:large" alt="Agile change acceptance" /></a></figure>
<figure class="graphic"><a href="https://twitter.com/georgebaily/status/971822331306827776"><img src="https://pbs.twimg.com/media/DXybIyUWsAAVv9k.jpg:large" alt="quadrant on truthiness vs factfulness" /></a></figure>
<hr />
<h3><a id="older" class="anchor" href="#older" aria-hidden="true"><span aria-hidden="true" class="octicon octicon-link"></span></a>
Past GB articles</h3>
<h4>Marketing Theory and Practice</h4>
<ul>
<li><a href="https://www.linkedin.com/pulse/crossing-chasm-4-principles-positioning-george-baily/">Crossing the Chasm: 4 principles of positioning</a></li>
<li><a href="https://www.linkedin.com/pulse/what-real-marketing-strategy-looks-like-george-baily/">What A Real Marketing Strategy Looks Like</a></li>
<li><a href="http://enlightenmentmedia.com/un-differentiators-branding-fails-when-its-bland/">Un-Differentiators – Branding Fails When It’s Bland</a></li>
<li><a href="https://www.linkedin.com/pulse/how-have-better-website-critique-conversations-george-baily/">How to have better website critique conversations</a></li>
<li><a href="https://georgebaily.github.io/good-web-page-commandments.html">10 Commandments of Good Commercial Web Pages</a> (2016 08 21)</li>
<li><a href="https://medium.com/i-m-h-o/rule-2-of-all-marketing-5964782d6f6a#.d9dt13edd">Rule 2 of All Marketing</a></li>
<li><a href="https://medium.com/@georgebaily/12-uncomfortable-contradictions-of-seo-95e845e27370#.8i5tewgg6">12 Uncomfortable Contradictions of SEO </a></li>
<li><a href="https://medium.com/@georgebaily/advice-for-staff-member-assigned-to-content-marketing-for-a-startup-with-zero-budget-83e422786d67#.r89dkpev1">Advice for Staff Member Assigned to Content Marketing for a Startup with Zero Budget</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/1FHewhS8uQ6">the biggest mistake in #ContentMarketing is to expect a marketer to create good content</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/W1nkNZbaUKy">Thoughts on Avinash Kaushik "Objectives / Goals / Metrics" definitions blog post</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/eFyY8XNT25H">marketing follows profitable products and systems, not the other way round</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/X4Nn9kTsiyE">critique of the top 5 UK broadband comparision sites' landing pages (2014)</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/irDwmnaCHpK">A holistic theory of SEO</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/4WTpU58pkH5">Content marketing strategy (2013)</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/WCsg763EJWT">Good social media marketing examples are usually just talking about ad budget</a></li>
</ul>
<h4>Business Theory and Practice</h4>
<ul>
<li><a href="http://adastra-marketing.com/vision-vs-mission-vs-strategy/">Vision vs Mission vs Strategy (rectifying the names)</a></li>
<li><a href="https://www.linkedin.com/pulse/george-c-marshall-effective-leadership-george-baily/">George C. Marshall on effective leadership</a></li>
<li><a href="https://georgebaily.github.io/team-leader-maxims.html">Team Leader Maxims</a> (2016 09 04)</li>
<li><a href="https://medium.com/@georgebaily/a-checklist-of-11-business-strategy-points-derived-from-11-rules-for-creating-value-in-the-social-dcbcebf5fb7#.2kf73qjmk">A Checklist of 11 Business Strategy Points derived from “11 Rules for Creating Value in the Social Era”</a></li>
<li><a href="https://medium.com/@georgebaily/how-customer-support-done-right-fuels-improvement-throughout-the-business-91c20c29e9ff#.a44pyxlbn">How Customer Support, Done Right, Fuels Improvement Throughout The Business</a></li>
</ul>
<h4>Future</h4>
<ul>
<li><a href="https://medium.com/@georgebaily/lets-try-to-understand-and-work-with-the-digital-revolution-in-terms-of-human-factors-not-d71841181633#.tsb7ewlt5">Let’s Try To Understand and Work With the “Digital Revolution” in Terms of Human Factors, Not Technology</a></li>
<li><a href="https://medium.com/@georgebaily/20-predictions-for-the-next-10-years-of-the-it-industry-19a5d9bc078#.72vp77rs2">20 predictions for the next 10 years of the IT industry</a></li>
<li><a href="https://medium.com/@georgebaily/stumbling-into-computing-abundance-77b3e3c9ef4b#.1zifus4s6">Stumbling into Computing Abundance</a></li>
<li><a href="https://medium.com/@georgebaily/self-driving-cars-cannot-do-these-things-3d143f0cedb9#.d3ba71529">Self-Driving Cars Cannot Do These Things</a></li>
<li><a href="https://medium.com/@georgebaily/reality-check-for-the-robot-revolution-1913f8d439c4#.26enub6t0">Reality Check for the Robot Revolution</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/hK4fb3JGtxR">Open source dissolving businesses</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/8jkS3kx3teK">Digital brain blur examples</a></li>
</ul>
<h4>On Tags and Hashtags</h4>
<ul>
<li><a href="https://medium.com/@georgebaily/forget-hashtags-for-a-moment-most-sites-still-arent-taking-advantage-of-any-tag-functionality-974b85ab777d#.zicjpo28g">Forget Hashtags for a Moment: Most Sites Still Aren’t Taking Advantage of ANY Tag Functionality…</a></li>
<li><a href="https://medium.com/@georgebaily/right-and-wrong-ways-to-hashtag-on-twitter-8a66bb6588e#.g8tgnvkw0">Right and Wrong Ways to #Hashtag on Twitter</a></li>
<li><a href="https://medium.com/@georgebaily/how-to-leverage-twitter-at-business-conferences-a75050e52f4c#.c9bfvapdx">How To Leverage Twitter At Business Conferences</a></li>
</ul>
<h4>Satire</h4>
<ul>
<li><a href="https://medium.com/@georgebaily/hashtag-jacking-events-for-increased-twitter-exposure-fc2865b6bee#.cj1g61sq6">Hashtag-jacking events</a></li>
<li><a href="https://medium.com/facebook-insights/if-google-seo-rules-applied-to-facebook-e726c67df926#.1624r1m0c">If Google SEO “rules” applied to Facebook…</a></li>
<li><a href="https://medium.com/@georgebaily/mission-statement-who-the-hell-talks-like-that-lots-of-people-actually-432c8a46e70c#.dw1gglxmn">“Mission Statement” — Who the hell talks like that? — Lots of people, actually.</a></li>
<li><a href="https://medium.com/@georgebaily/some-job-titles-decoded-advice-for-job-hunters-a2984c675cb6#.9hmvqui8y">Some Job Titles Decoded — Advice for Job Hunters</a></li>
<li><a href="https://medium.com/i-m-h-o/top-10-signs-your-child-may-be-gifted-107d2ff0dbf6#.zfocwpxq5">Top 10 Signs Your Child May Be Gifted</a></li>
<li><a href="https://medium.com/@georgebaily/10-digital-new-year-s-resolutions-for-the-people-who-are-annoying-me-4496e91a8d5f#.cyb2u997q">10 Digital New Year’s Resolutions For The People Who Are Annoying Me</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/UMZkGjtj7Pn">5 Surprising Discoveries of Neuro-Neuropathology</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/gaSZeyenvX6">Clickbait scientific discoveries</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/EbMcAmfZbQ6">Cis- things</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/QxhVcW6wvfq">#DevOps your job title!</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/A33E4WaFZ3m"> "New startup aims to:"</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/A25hcJ2UTRH">Passive aggressive programmer antipattern</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/hPVFH6mj7wZ">Useful passive aggressive idea when asked to create KPI reports</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/bpBupWa2Sd8">#Productivity guide to the week</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/hq1atpvRcgq">Internet marketing client/provider expectations</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/QEax71SvoX4">Facebook: with apologies to George Herbert</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/RmKYzR5iJPH">LGBTSUAVvP3!n/a</a></li>
</ul>
<h4>China</h4>
<ul>
<li><a href="https://medium.com/@georgebaily/chinese-new-years-eve-tomb-attendance-f55e21aee213#.xuxrcttp5">Chinese New Year’s Eve Tomb Attendance</a></li>
<li><a href="https://medium.com/@georgebaily/the-top-10-most-dangerous-chinese-home-fireworks-fba533a1e3f7#.e8dn6n8ro">The Top 10 Most Dangerous Chinese Home Fireworks</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/4Lh65KAfPA1">5 things I'd not previously realized about China's "Great Cannon" DDoS attack system</a></li>
<li><a href="https://knowledgepower.com/resources/Alibaba_Business_Parts_mind_map_20140514.html">Mind-mapping all the different businesses under Alibaba</a>
<br/><a href="https://knowledgepower.com/resources/Tencent_mind_map_20140514.html">...and Tencent</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/9GaLjMXG6jv">Infographic: 3rd Plenum of the 18th Central Committee of the CCP</a></li>
</ul>
<h4>Comment / thought / rant</h4>
<ul>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/5kmWEMB4pbB">Stop with the boasting about being up early</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/iy2cAfSUwGu">A typical team<->management<->development workflow to get from software bug/enhancement/feature to a result</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/6zPcEiPC1Xc">"I want to write a book" bears absolutely no relevance to "a publisher would like to publish your book" let alone "readers would like to buy this book".</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/4EZU9uaagyQ"> Spot the problem no one is tackling in the publishing world... <li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/3vd48UQ2K6D">Managers are usually in that position by accident</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/fEV7FKq7zjk">"You worry too much"</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/iQ11Unr3U8s">Demonstrating/protesting in the streets, or public acts of resistance: there are three dimensions involved</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/Zk1JojgoV5d">Academic course design</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/75MeZLNk48H">Most investment advice goes like this:</a></li>
</ul>
<h4>Odyssey Edge</h4>
<ul>
<li><a href="http://odysseyedge.com/qing-dynasty-timeline/">Qing Dynasty Timeline + Events During the Qing Dynasty</a></li>
<li><a href="http://odysseyedge.com/timeline-of-minimalist-composers/">Timeline of Minimalist Composers</a></li>
<li><a href="http://odysseyedge.com/atomic-bombing-of-hiroshima-and-nagasaki-root-questions/">Atomic Bombing of Hiroshima and Nagasaki: Root Questions…</a></li>
<li><a href="http://odysseyedge.com/gallery-paintings-for-55-days-at-peking-by-dong-kingman/">Gallery: Paintings for “55 Days at Peking” by Dong Kingman</a></li>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/UDuAYZYALJF">list of early American authors in chronological order of birth date</a></li>
</ul>
<h4>Resources</h4>
<ul>
<li><a href="https://plus.google.com/u/0/+GeorgeBaily/posts/4URDxrEyCVT">List of 2,803 TLDs and public registrable subdomains</a></li>
</ul>
<h3>
<a id="kp" class="anchor" href="#kp" aria-hidden="true"><span aria-hidden="true" class="octicon octicon-link"></span></a>
KnowledgePower articles</h3>
<p>KnowledgePower was a digital marketing agency I worked in, and spent probably too much time writing interesting stuff for:</p>
<h4>Marketing theory</h4>
<ul>
<li><a href="https://knowledgepower.com/pg/where-do-websites-get-traffic-from-spoiler-not-magic/">Where Do Websites Get Traffic From? [Spoiler: not magic]</a></li>
<li><a href="https://knowledgepower.com/pg/rule-1-of-all-marketing/">Rule 1 of All Marketing</a></li>
<li><a href="https://knowledgepower.com/pg/5-progress-areas-for-your-website-and-online-marketing/">5 Progress Areas for Your Website and Online Marketing</a></li>
<li><a href="https://knowledgepower.com/pg/marketing-strategy-reset/">Marketing Strategy Reset</a></li>
</ul>
<h4>Digital Marketing Strategy</h4>
<ul>
<li><a href="https://knowledgepower.com/pg/where-do-websites-get-traffic-from-spoiler-not-magic/">Where Do Websites Get Traffic From? [Spoiler: not magic]</a></li>
<li><a href="https://knowledgepower.com/strategy-focus/">Interactive digital marketing channels strategy guide</a></li>
<li><a href="https://knowledgepower.com/pg/plan-on-your-launch-or-startup-being-less-efficient/">Plan On Your Launch/Startup Being LESS Efficient</a></li>
<li><a href="https://knowledgepower.com/pg/seo-vs-ppc-explained-in-10-star-wars-images/">SEO vs PPC explained in 10 Star Wars images</a></li>
<li><a href="https://knowledgepower.com/pg/when-should-digital-marketing-be-diy-marketing/">When Should Digital Marketing Be DIY Marketing?</a></li>
<li><a href="https://knowledgepower.com/pg/pros-and-cons-of-agencies-for-pay-per-click/">Pros and Cons of Agencies for Pay-per-Click</a></li>
<li><a href="10 Areas for Pay-per-Click Improvement">https://knowledgepower.com/pg/10-areas-for-pay-per-click-improvement/</a></li>
<li><a href="https://knowledgepower.com/pg/website-content-resource-planning/">Website Content Publishing Resource Planning</a></li>
<li><a href="https://knowledgepower.com/pg/in-2016-what-is-ecommerce/">In 2016, What Is Ecommerce?</a></li>
<li><a href="5 Ways Web Designers Are Often Bad For Marketing">https://knowledgepower.com/pg/5-ways-web-designers-often-bad-marketing/</a></li>
<li><a href="https://knowledgepower.com/pg/5-pairs-of-new-years-resolutions-for-business-in-2016/">New Year’s Resolutions for Balanced Marketing Strategy (2016)</a></li>
</ul>
<h4>Digital Marketing Resources</h4>
<ul>
<li><a href="https://docs.google.com/document/d/1QZDYcmcrhWbs-Xu_cK9q7qcuKrtliCEEYWGLapy9gJY/edit#">Digital Marketing Jargon Guide</a></li>
<li><a href="https://knowledgepower.com/pg/mobile-friendly-websites-and-seo/">Advice about making your site more Mobile-Friendly</a></li>
<li><a href="https://knowledgepower.com/pg/not-receiving-customer-emails-from-a-wordpress-site/">Not Receiving Customer Emails from a WordPress Site?</a></li>
<li><a href="https://knowledgepower.com/pg/password-managers/">Password Managers</a></li>
<li><a href="https://knowledgepower.com/pg/switching-your-business-website-into-wordpress/">Switching Your Business Website Into WordPress</a></li>
<li><a href="https://knowledgepower.com/pg/analytics-can-tell-cant/">What Analytics Can Tell You… And What It Can’t</a></li>
<li><a href="https://knowledgepower.com/pg/10-things-to-track-in-simple-landing-pages/">Analytics: What Do You Track In Single Landing Page Promotions?</a></li>
<li><a href="https://knowledgepower.com/pg/top-ten-adwords-mistakes/">Top Ten AdWords Mistakes</a></li>
<li><a href="https://knowledgepower.com/resources/10_Things_Commonly_Done_Wrong_In_Google_AdWords_-_KnowledgePower_v20151109.pdf"> "10 Things Commonly Done Wrong In Google AdWords" (PDF)</a></li>
</ul>
<h4>Research</h4>
<ul>
<li><a href="https://knowledgepower.com/pg/easy-website-basics-to-improve-examples-from-local-accountants-websites/">Easy Website Basics To Improve: Examples from local accountants’ websites…</a>
<br/> + <a href="https://docs.google.com/document/d/1NKvKVZEIv2jU53YIDfLUSwR8mx9pvPQPGQZ_NfJWvnk/edit?usp=sharing">swipe-sheet of recommendations for auditing/improving any local business website</a></li>
<li><a href="https://knowledgepower.com/pg/2015-world-consumer-brands-graphic/">2015 World Consumer Brands Graphic</a></li>
<li><a href="https://knowledgepower.com/pg/cyber-security-firms-y-u-no-https/">Cyber Security Firms – y u no https!!!</a></li>
<li><a href="https://knowledgepower.com/pg/google-trends-digital-marketing-in-context/">Google Trends: Search Volume Helps Put Keywords In Context</a></li>
</ul>
<h4>Satire</h4>
<ul>
<li><a href="https://knowledgepower.com/pg/knowledgepower-digital-projects-currently-in-the-works/">KnowledgePower Digital Projects Currently In The Works…</a></li>
<li><a href="https://knowledgepower.com/pg/how-not-to-launch-your-blog/">How Not To Launch Your Blog</a></li>
<li><a href="https://knowledgepower.com/pg/occupational-surnames-for-the-digital-age/">Occupational Surnames For The Digital Age</a></li>
<li><a href="https://knowledgepower.com/pg/things-data-driven/">Things that are “data driven”</a></li>
<li><a href="https://knowledgepower.com/pg/clickbait-tweets-ending-heres-how-heres-why/">Clickbait Tweets ending “Here’s how” or “Here’s why”</a></li>
<li><a href="https://knowledgepower.com/pg/what-are-we-passionate-about/">What Are We Passionate About Recently?</a></li>
<li><a href="https://knowledgepower.com/annoying-marketing-jargon/">Collection of annoying marketing jargon</a></li>
</ul>
<h4>Misc commentary / opinion</h4>
<ul>
<li><a href="https://knowledgepower.com/pg/strategy-for-hiring-talent-3-motivations-model-for-employers-and-employees/">Strategy for Hiring Talent: 3-Motivations Model for Employers and Employees</a></li>
<li><a href="https://knowledgepower.com/pg/agile-recruitment-process/">Agile Recruitment Process</a></li>
<li><a href="https://knowledgepower.com/pg/2-things-need-better-display-advertising-relevance/">2 Things We Need For Better Display Advertising Relevance</a></li>
</ul>
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<h3>
<a id="links" class="anchor" href="#links" aria-hidden="true"><span aria-hidden="true" class="octicon octicon-link"></span></a>
Links</h3>
<ul>
<li><a href="https://twitter.com/georgebaily">@georgebaily on Twitter</a></li>
<li><a href="https://www.georgebaily.com/singularity-news/">Singularity news</a> (not currently mobile friendly)</li>
<li><a href="https://medium.com/@georgebaily/">Various past articles published on Medium</a></li>
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