diff --git a/Makefile b/Makefile
index 6acd821c..721000f8 100644
--- a/Makefile
+++ b/Makefile
@@ -19,7 +19,7 @@
 #
 SHELL := /bin/bash
 
-VERSION := 2.0.0-SNAPSHOT
+VERSION := 2.0.0
 LAST_RELEASED_IMAGE_NAME := hawtio/online
 LAST_RELEASED_VERSION ?= 1.12.0
 CONTROLLER_GEN_VERSION := v0.6.1