diff --git a/tools/actions/convert/test/fixtures/product1-converted.html b/tools/actions/convert/test/fixtures/product1-converted.html
index 00903e369..7529c25f2 100644
--- a/tools/actions/convert/test/fixtures/product1-converted.html
+++ b/tools/actions/convert/test/fixtures/product1-converted.html
@@ -28,13 +28,13 @@ <h2>Next-generation fluorescent imaging solution for the assurance of monoclonal
         <div>
           <div>
             <p>:dam-check-box:</p>
-            <p>Demonstrated IND success</p>
+            <p><strong>Demonstrated IND success</strong></p>
             <p>The Monoclonality Report feature streamlines the creation of supporting documentation for regulatory agencies. Reports are automatically generated based on the parameters you select. The Monoclonality Report is an audit-ready document that supports filing for an Investigational New Drug (IND) Application with the FDA. (21 CFR Part 312)</p>
             <p>:dam-bullseye:</p>
-            <p>Multichannel imaging and automated confluence</p>
+            <p><strong>Multichannel imaging and automated confluence</strong></p>
             <p>Algorithms are optimized for accurate cell detection and address varying cell types and conditions. Publication-ready high-resolution imaging provides automatic confluence analysis and monoclonality assurance.</p>
             <p>:dam-cog-check:</p>
-            <p>Rapid single-cell confirmation</p>
+            <p><strong>Rapid single-cell confirmation</strong></p>
             <p>The imager delivers industry-leading acquisition times, imaging a 96-well plate in as little as two minutes and can verify monoclonality from day zero with fluorescence.</p>
           </div>
           <div><a href="https://play.vidyard.com/WwWUddqbVhBk8jtmGQ6dHF.html">Video Player</a></div>
@@ -45,17 +45,17 @@ <h2>Highlights</h2>
         <div>
           <div>
             <p>:dam-code:</p>
-            <p>White light and fluorescent imaging</p>
+            <p><strong>White light and fluorescent imaging</strong></p>
             <p>Image every well in every plate with rapid acquisition times with label-free white light. Multichannel fluorescence imaging provides additional confidence of monoclonality and comparative confluence assays (red vs green).</p>
           </div>
           <div>
             <p>:dam-line-chart:</p>
-            <p>Data tools to accelerate research timelines</p>
+            <p><strong>Data tools to accelerate research timelines</strong></p>
             <p>The software automatically calculates confluence measurements and generates growth curves, heatmaps, and image montages. Measurements for every well are automatically tracked over time. Streamline multiple steps (imaging, sample tracking, data analysis and report generation) in the cell line development workflow for IND filing.</p>
           </div>
           <div>
             <p>:dam-volume:</p>
-            <p>Quickly image a variety of plate formats and cell types</p>
+            <p><strong>Quickly image a variety of plate formats and cell types</strong></p>
             <p>Image a 96-well plate in under two minutes. Compatible with adherent or settled suspension cell types such as CHO, HEK, hybridomas, iPSCs, and many other cell types.</p>
           </div>
         </div>
@@ -64,17 +64,17 @@ <h2>Highlights</h2>
         <div>
           <div>
             <p>:dam-simpified-bar:</p>
-            <p>Intelligent analysis with easy-to-use software</p>
+            <p><strong>Intelligent analysis with easy-to-use software</strong></p>
             <p>The software automatically calculates confluence for each imaging time point. The growth curve, image montage, total growth, and mean rate are generated automatically and are exportable. Guided software user interface allows for simple 1-hour training.</p>
           </div>
           <div>
             <p>:dam-high-res-image:</p>
-            <p>High-resolution images</p>
+            <p><strong>High-resolution images</strong></p>
             <p>High-speed fluorescence and high-resolution white light imaging with accurate detection of single cells including debris. Image visualization and data tracking over multiple days.</p>
           </div>
           <div>
             <p>:dam-robot-arm:</p>
-            <p>Custom automation options*</p>
+            <p><strong>Custom automation options*</strong></p>
             <p>The Automation and Customization Team offers a variety of custom services from robotic plate loading to fully automated workstations with liquid handling and incubation. We have built our custom automated work cells with the CloneSelect Imager for iPSC workflows, full assay systems and drug toxicity and characterization research.</p>
           </div>
         </div>
diff --git a/tools/actions/convert/test/fixtures/product2-converted.html b/tools/actions/convert/test/fixtures/product2-converted.html
index fc10e89f2..a234b8a64 100644
--- a/tools/actions/convert/test/fixtures/product2-converted.html
+++ b/tools/actions/convert/test/fixtures/product2-converted.html
@@ -27,13 +27,13 @@ <h2>A complete solution for the automated screening and objective selection of h
         <div>
           <div>
             <p>:dam-cog-check:</p>
-            <p>Automate antibody discovery and cell line development workflows</p>
+            <p><strong>Automate antibody discovery and cell line development workflows</strong></p>
             <p>ClonePix 2 picker is 10x faster than labor-intensive limiting dilution and FACS. Our sophisticated software and integrated robotics enable a screening speed of > 10,000 clones per day.</p>
             <p>:dam-colony:</p>
-            <p>Select cells with desirable attributes with monoclonality assurance from day 0</p>
+            <p><strong>Select cells with desirable attributes with monoclonality assurance from day 0</strong></p>
             <p>Easily screen and select clones based on protein productivity, antigen-specificity, cell viability, and expression levels of tagged recombinant proteins.</p>
             <p>:dam-bullseye:</p>
-            <p>Increase the probability of identifying high-value clones while eliminating or recovering unstable clones early</p>
+            <p><strong>Increase the probability of identifying high-value clones while eliminating or recovering unstable clones early</strong></p>
             <p>Picking accuracy &#x3C; 1 mm. Robotic picking reduces the risk of colony disturbance. Images of picked clones are stored with data.</p>
           </div>
           <div>
@@ -46,17 +46,17 @@ <h2>Features</h2>
         <div>
           <div>
             <p>:dam-volume:</p>
-            <p>Multiple detection methods</p>
+            <p><strong>Multiple detection methods</strong></p>
             <p>White light identifies and measures clone morphology, size and proximity. Fluorescence indicates expression level and/or specificity. Up to five fluorescent filters are available for multiplexing.</p>
           </div>
           <div>
             <p>:dam-sterile:</p>
-            <p>Sterility maintenance</p>
+            <p><strong>Sterility maintenance</strong></p>
             <p>A host of sterility features and options including a UV light process for sanitizing the interior of the instrument, as well as pin washing and halogen drying are standard.</p>
           </div>
           <div>
             <p>:dam-hierarchy:</p>
-            <p>Integrated plate storage</p>
+            <p><strong>Integrated plate storage</strong></p>
             <p>Includes two storage stacks for source and destination plates, each with a capacity of 10 plates.</p>
           </div>
         </div>
@@ -65,17 +65,17 @@ <h2>Features</h2>
         <div>
           <div>
             <p>:dam-colony:</p>
-            <p>Discrete colony formation</p>
+            <p><strong>Discrete colony formation</strong></p>
             <p>Semi-solid CloneMediaTM encourages single cells to grow into discreet colonies, and allows for ease of plating. The media allows for a higher density of clones to be screened.</p>
           </div>
           <div>
             <p>:dam-cog-check:</p>
-            <p>Animal-free media and reagents</p>
+            <p><strong>Animal-free media and reagents</strong></p>
             <p>Chemically defined and animal-free, CloneMedia cell-culture media, is optimized to increase productivity and aid in visualizing secreted antibodies when used with the CloneDetectTM detection agent.</p>
           </div>
           <div>
             <p>:dam-robot-arm:</p>
-            <p>Custom automation options*</p>
+            <p><strong>Custom automation options*</strong></p>
             <p>The Advanced Workflow Engineering Solutions Team can customize the monoclonality system and offer added services such as integrated verification of monoclonality.</p>
           </div>
         </div>
diff --git a/tools/importer/transformers/util.js b/tools/importer/transformers/util.js
index 11503d2a6..dfca7deb8 100644
--- a/tools/importer/transformers/util.js
+++ b/tools/importer/transformers/util.js
@@ -54,7 +54,9 @@ export const getFutureSectionCard = (featureSectionCardDiv, document) => {
   imgEl.src = image;
   featureSectionCardDiv.append(imgEl);
   const titleDivEl = document.createElement('div');
-  titleDivEl.textContent = title;
+  const strongEl = document.createElement('strong');
+  strongEl.textContent = title;
+  titleDivEl.append(strongEl);
   featureSectionCardDiv.append(titleDivEl);
   const pEl = document.createElement('p');
   pEl.textContent = description;