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install hvopen_tools
- virtualenv -p python3 .venv
- source .venv/bin/activate
- pip install -U ./hvopen_tools
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Get mailchimp API key
- log into mailchimp
- get your api key
export MC_KEY=<mailchimp key>
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Run mailchimp sync
mailchimp-sync _events/<year>/<eventfile>
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Complete campaign
- log back into mailchimp
- find the campaign in draft format and edit
- fill in audience
- fill in subject line
- fill in from
- check design in case there were formatting issues with sync
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Send test email
- send a test email to yourself, or a few people
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Set to post to social
- add posting to facebook
- add posting to twitter
- in both casses you should add a picture if you can, it gets more hits
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Schedule campaign
- Typically you should send out the first email 10 days before the event. Schedule it for 7:30am or 4:30pm.
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Schedule reminder
- Copy the campaign
- Schedule the new campaign for the Monday before the event
- Again, 7:30am or 4:30pm seem to be ideal send times.