diff --git a/.github/workflows/publish-autoinstrumentation-e2e-images.yaml b/.github/workflows/publish-autoinstrumentation-e2e-images.yaml
index f64900e07e..871820613b 100644
--- a/.github/workflows/publish-autoinstrumentation-e2e-images.yaml
+++ b/.github/workflows/publish-autoinstrumentation-e2e-images.yaml
@@ -24,6 +24,15 @@ jobs:
     steps:
       - uses: actions/checkout@v4
 
+      - name: Docker meta
+        id: docker_meta
+        uses: docker/metadata-action@v5
+        with:
+          images: |
+            ghcr.io/open-telemetry/opentelemetry-operator/e2e-test-app-golang
+          tags: |
+            type=ref,event=branch
+
       - name: Set up QEMU
         uses: docker/setup-qemu-action@v3
 
@@ -48,7 +57,6 @@ jobs:
       - name: Build and push
         uses: docker/build-push-action@v5
         with:
-          tags: ghcr.io/open-telemetry/opentelemetry-operator/e2e-test-app-golang:latest
           context: tests/instrumentation-e2e-apps/golang
           platforms: linux/arm64,linux/amd64,linux/s390x,linux/ppc64le
           push: ${{ github.event_name == 'push' }}