diff --git a/modules/dxp/apps/segments/segments-experiment-web/src/main/java/com/liferay/segments/experiment/web/internal/portlet/action/EditSegmentsExperimentStatusMVCActionCommand.java b/modules/dxp/apps/segments/segments-asah-connector/src/main/java/com/liferay/segments/asah/connector/internal/portlet/action/EditSegmentsExperimentStatusMVCActionCommand.java
similarity index 57%
rename from modules/dxp/apps/segments/segments-experiment-web/src/main/java/com/liferay/segments/experiment/web/internal/portlet/action/EditSegmentsExperimentStatusMVCActionCommand.java
rename to modules/dxp/apps/segments/segments-asah-connector/src/main/java/com/liferay/segments/asah/connector/internal/portlet/action/EditSegmentsExperimentStatusMVCActionCommand.java
index d0914474093814..1d8b088ce011b4 100644
--- a/modules/dxp/apps/segments/segments-experiment-web/src/main/java/com/liferay/segments/experiment/web/internal/portlet/action/EditSegmentsExperimentStatusMVCActionCommand.java
+++ b/modules/dxp/apps/segments/segments-asah-connector/src/main/java/com/liferay/segments/asah/connector/internal/portlet/action/EditSegmentsExperimentStatusMVCActionCommand.java
@@ -3,8 +3,9 @@
  * SPDX-License-Identifier: LGPL-2.1-or-later OR LicenseRef-Liferay-DXP-EULA-2.0.0-2023-06
  */
 
-package com.liferay.segments.experiment.web.internal.portlet.action;
+package com.liferay.segments.asah.connector.internal.portlet.action;
 
+import com.liferay.analytics.settings.configuration.AnalyticsConfiguration;
 import com.liferay.analytics.settings.rest.manager.AnalyticsSettingsManager;
 import com.liferay.portal.kernel.json.JSONObject;
 import com.liferay.portal.kernel.json.JSONUtil;
@@ -14,18 +15,31 @@
 import com.liferay.portal.kernel.portlet.JSONPortletResponseUtil;
 import com.liferay.portal.kernel.portlet.bridges.mvc.BaseMVCActionCommand;
 import com.liferay.portal.kernel.portlet.bridges.mvc.MVCActionCommand;
+import com.liferay.portal.kernel.service.CompanyLocalService;
+import com.liferay.portal.kernel.service.GroupLocalService;
+import com.liferay.portal.kernel.service.LayoutLocalService;
 import com.liferay.portal.kernel.theme.ThemeDisplay;
 import com.liferay.portal.kernel.transaction.Propagation;
 import com.liferay.portal.kernel.transaction.TransactionConfig;
 import com.liferay.portal.kernel.transaction.TransactionInvokerUtil;
+import com.liferay.portal.kernel.util.Http;
+import com.liferay.portal.kernel.util.LocaleUtil;
 import com.liferay.portal.kernel.util.ParamUtil;
 import com.liferay.portal.kernel.util.Portal;
 import com.liferay.portal.kernel.util.WebKeys;
+import com.liferay.segments.asah.connector.internal.client.AsahFaroBackendClient;
+import com.liferay.segments.asah.connector.internal.client.AsahFaroBackendClientImpl;
+import com.liferay.segments.asah.connector.internal.client.model.Experiment;
+import com.liferay.segments.asah.connector.internal.client.model.util.ExperimentUtil;
+import com.liferay.segments.asah.connector.internal.util.SegmentsExperimentUtil;
+import com.liferay.segments.constants.SegmentsExperimentConstants;
 import com.liferay.segments.constants.SegmentsPortletKeys;
-import com.liferay.segments.experiment.web.internal.util.SegmentsExperimentUtil;
 import com.liferay.segments.model.SegmentsExperiment;
+import com.liferay.segments.service.SegmentsEntryLocalService;
+import com.liferay.segments.service.SegmentsExperienceLocalService;
 import com.liferay.segments.service.SegmentsExperimentService;
 
+import java.util.Map;
 import java.util.concurrent.Callable;
 
 import javax.portlet.ActionRequest;
@@ -33,7 +47,9 @@
 
 import javax.servlet.http.HttpServletResponse;
 
+import org.osgi.service.component.annotations.Activate;
 import org.osgi.service.component.annotations.Component;
+import org.osgi.service.component.annotations.Deactivate;
 import org.osgi.service.component.annotations.Reference;
 
 /**
@@ -49,6 +65,17 @@
 public class EditSegmentsExperimentStatusMVCActionCommand
 	extends BaseMVCActionCommand {
 
+	@Activate
+	protected void activate(Map<String, Object> properties) {
+		_asahFaroBackendClient = new AsahFaroBackendClientImpl(
+			_analyticsSettingsManager, _http);
+	}
+
+	@Deactivate
+	protected void deactivate() {
+		_asahFaroBackendClient = null;
+	}
+
 	@Override
 	protected void doProcessAction(
 			ActionRequest actionRequest, ActionResponse actionResponse)
@@ -97,18 +124,53 @@ private JSONObject _editSegmentsExperimentStatus(
 					(ThemeDisplay)actionRequest.getAttribute(
 						WebKeys.THEME_DISPLAY);
 
+				long winnerSegmentsExperienceId = ParamUtil.getLong(
+					actionRequest, "winnerSegmentsExperienceId", -1);
+
 				SegmentsExperiment segmentsExperiment =
 					_segmentsExperimentService.updateSegmentsExperimentStatus(
 						ParamUtil.getLong(
 							actionRequest, "segmentsExperimentId"),
-						ParamUtil.getLong(
-							actionRequest, "winnerSegmentsExperienceId", -1),
+						winnerSegmentsExperienceId,
 						ParamUtil.getInteger(actionRequest, "status"));
 
-				return SegmentsExperimentUtil.toSegmentsExperimentJSONObject(
+				AnalyticsConfiguration analyticsConfiguration =
 					_analyticsSettingsManager.getAnalyticsConfiguration(
-						themeDisplay.getCompanyId()),
-					themeDisplay.getLocale(), segmentsExperiment);
+						themeDisplay.getCompanyId());
+
+				if (((segmentsExperiment.getStatus() ==
+						SegmentsExperimentConstants.STATUS_COMPLETED) ||
+					 (segmentsExperiment.getStatus() ==
+						 SegmentsExperimentConstants.STATUS_TERMINATED)) &&
+					(winnerSegmentsExperienceId != -1) &&
+					(winnerSegmentsExperienceId ==
+						segmentsExperiment.getWinnerSegmentsExperienceId())) {
+
+					Experiment experiment = ExperimentUtil.toExperiment(
+						_companyLocalService,
+						analyticsConfiguration.liferayAnalyticsDataSourceId(),
+						_groupLocalService, _layoutLocalService,
+						LocaleUtil.getSiteDefault(), _portal,
+						_segmentsEntryLocalService,
+						_segmentsExperienceLocalService, segmentsExperiment);
+
+					experiment.setPublishable(false);
+
+					_asahFaroBackendClient.updateExperiment(
+						segmentsExperiment.getCompanyId(), experiment);
+
+					segmentsExperiment.setStatus(
+						SegmentsExperimentConstants.STATUS_DELETED_ON_DXP_ONLY);
+
+					_segmentsExperimentService.deleteSegmentsExperiment(
+						segmentsExperiment, false);
+
+					segmentsExperiment = null;
+				}
+
+				return SegmentsExperimentUtil.toSegmentsExperimentJSONObject(
+					analyticsConfiguration, themeDisplay.getLocale(),
+					segmentsExperiment);
 			});
 	}
 
@@ -122,12 +184,32 @@ private JSONObject _editSegmentsExperimentStatus(
 	@Reference
 	private AnalyticsSettingsManager _analyticsSettingsManager;
 
+	private AsahFaroBackendClient _asahFaroBackendClient;
+
+	@Reference
+	private CompanyLocalService _companyLocalService;
+
+	@Reference
+	private GroupLocalService _groupLocalService;
+
+	@Reference
+	private Http _http;
+
 	@Reference
 	private Language _language;
 
+	@Reference
+	private LayoutLocalService _layoutLocalService;
+
 	@Reference
 	private Portal _portal;
 
+	@Reference
+	private SegmentsEntryLocalService _segmentsEntryLocalService;
+
+	@Reference
+	private SegmentsExperienceLocalService _segmentsExperienceLocalService;
+
 	@Reference
 	private SegmentsExperimentService _segmentsExperimentService;