diff --git a/task/buildah-oci-ta/0.2/README.md b/task/buildah-oci-ta/0.2/README.md
index ff1099db5a..428d40a6ac 100644
--- a/task/buildah-oci-ta/0.2/README.md
+++ b/task/buildah-oci-ta/0.2/README.md
@@ -18,6 +18,7 @@ When prefetch-dependencies task was activated it is using its artifacts to run b
 |CONTEXT|Path to the directory to use as context.|.|false|
 |DOCKERFILE|Path to the Dockerfile to build.|./Dockerfile|false|
 |ENTITLEMENT_SECRET|Name of secret which contains the entitlement certificates|etc-pki-entitlement|false|
+|EPOCH_AS_RELEASE_LABEL|Whether or not to automatically set the "release" label to this build time timestamp|false|false|
 |HERMETIC|Determines if build will be executed without network access.|false|false|
 |IMAGE|Reference of the image buildah will produce.||true|
 |IMAGE_EXPIRES_AFTER|Delete image tag after specified time. Empty means to keep the image tag. Time values could be something like 1h, 2d, 3w for hours, days, and weeks, respectively.|""|false|
diff --git a/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml b/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml
index 46635c4489..4941d308b4 100644
--- a/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml
+++ b/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml
@@ -59,6 +59,11 @@ spec:
       description: Name of secret which contains the entitlement certificates
       type: string
       default: etc-pki-entitlement
+    - name: EPOCH_AS_RELEASE_LABEL
+      description: Whether or not to automatically set the "release" label
+        to this build time timestamp
+      type: string
+      default: "false"
     - name: HERMETIC
       description: Determines if build will be executed without network access.
       type: string
@@ -187,6 +192,8 @@ spec:
         value: $(params.DOCKERFILE)
       - name: ENTITLEMENT_SECRET
         value: $(params.ENTITLEMENT_SECRET)
+      - name: EPOCH_AS_RELEASE_LABEL
+        value: $(params.EPOCH_AS_RELEASE_LABEL)
       - name: HERMETIC
         value: $(params.HERMETIC)
       - name: IMAGE
@@ -375,13 +382,16 @@ spec:
           VOLUME_MOUNTS="${VOLUME_MOUNTS} --volume ${mount_point}:${YUM_REPOS_D_TARGET}"
         fi
 
+        BUILD_DATE=$(date -u +'%Y-%m-%dT%H:%M:%S')
+        EPOCH=$(date -u --date="$BUILD_DATE" +'%s')
         LABELS=(
-          "--label" "build-date=$(date -u +'%Y-%m-%dT%H:%M:%S')"
+          "--label" "build-date=$BUILD_DATE"
           "--label" "architecture=$(uname -m)"
           "--label" "vcs-type=git"
         )
         [ -n "$COMMIT_SHA" ] && LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
         [ -n "$IMAGE_EXPIRES_AFTER" ] && LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+        [ "$EPOCH_AS_RELEASE_LABEL" == "true" ] && LABELS+=("--label" "release=$EPOCH")
 
         ACTIVATION_KEY_PATH="/activation-key"
         ENTITLEMENT_PATH="/entitlement"
diff --git a/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml b/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml
index a3012954eb..a06a551c75 100644
--- a/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml
+++ b/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml
@@ -59,6 +59,11 @@ spec:
     description: Name of secret which contains the entitlement certificates
     name: ENTITLEMENT_SECRET
     type: string
+  - default: "false"
+    description: Whether or not to automatically set the "release" label to this build
+      time timestamp
+    name: EPOCH_AS_RELEASE_LABEL
+    type: string
   - default: "false"
     description: Determines if build will be executed without network access.
     name: HERMETIC
@@ -168,6 +173,8 @@ spec:
       value: $(params.DOCKERFILE)
     - name: ENTITLEMENT_SECRET
       value: $(params.ENTITLEMENT_SECRET)
+    - name: EPOCH_AS_RELEASE_LABEL
+      value: $(params.EPOCH_AS_RELEASE_LABEL)
     - name: HERMETIC
       value: $(params.HERMETIC)
     - name: IMAGE
@@ -410,13 +417,16 @@ spec:
         VOLUME_MOUNTS="${VOLUME_MOUNTS} --volume ${mount_point}:${YUM_REPOS_D_TARGET}"
       fi
 
+      BUILD_DATE=$(date -u +'%Y-%m-%dT%H:%M:%S')
+      EPOCH=$(date -u --date="$BUILD_DATE" +'%s')
       LABELS=(
-        "--label" "build-date=$(date -u +'%Y-%m-%dT%H:%M:%S')"
+        "--label" "build-date=$BUILD_DATE"
         "--label" "architecture=$(uname -m)"
         "--label" "vcs-type=git"
       )
       [ -n "$COMMIT_SHA" ] && LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
       [ -n "$IMAGE_EXPIRES_AFTER" ] && LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+      [ "$EPOCH_AS_RELEASE_LABEL" == "true" ] && LABELS+=("--label" "release=$EPOCH")
 
       ACTIVATION_KEY_PATH="/activation-key"
       ENTITLEMENT_PATH="/entitlement"
@@ -490,6 +500,7 @@ spec:
           -e CONTEXT="$CONTEXT" \
           -e DOCKERFILE="$DOCKERFILE" \
           -e ENTITLEMENT_SECRET="$ENTITLEMENT_SECRET" \
+          -e EPOCH_AS_RELEASE_LABEL="$EPOCH_AS_RELEASE_LABEL" \
           -e HERMETIC="$HERMETIC" \
           -e IMAGE="$IMAGE" \
           -e IMAGE_EXPIRES_AFTER="$IMAGE_EXPIRES_AFTER" \
diff --git a/task/buildah-remote/0.2/buildah-remote.yaml b/task/buildah-remote/0.2/buildah-remote.yaml
index 96a6bca21d..15c9f2f64f 100644
--- a/task/buildah-remote/0.2/buildah-remote.yaml
+++ b/task/buildah-remote/0.2/buildah-remote.yaml
@@ -115,6 +115,11 @@ spec:
       stages
     name: SKIP_UNUSED_STAGES
     type: string
+  - default: "false"
+    description: Whether or not to automatically set the "release" label to this build
+      time timestamp
+    name: EPOCH_AS_RELEASE_LABEL
+    type: string
   - description: The platform to build on
     name: PLATFORM
     type: string
@@ -181,6 +186,8 @@ spec:
       value: $(params.SQUASH)
     - name: SKIP_UNUSED_STAGES
       value: $(params.SKIP_UNUSED_STAGES)
+    - name: EPOCH_AS_RELEASE_LABEL
+      value: $(params.EPOCH_AS_RELEASE_LABEL)
     - name: BUILDER_IMAGE
       value: quay.io/konflux-ci/buildah-task:latest@sha256:860a239c5f25376a435a514ae6d53a5c75b1fa492461d17774e9b7cb32d1e275
     - name: PLATFORM
@@ -392,13 +399,16 @@ spec:
         VOLUME_MOUNTS="${VOLUME_MOUNTS} --volume ${mount_point}:${YUM_REPOS_D_TARGET}"
       fi
 
+      BUILD_DATE=$(date -u +'%Y-%m-%dT%H:%M:%S')
+      EPOCH=$(date -u --date="$BUILD_DATE" +'%s')
       LABELS=(
-        "--label" "build-date=$(date -u +'%Y-%m-%dT%H:%M:%S')"
+        "--label" "build-date=$BUILD_DATE"
         "--label" "architecture=$(uname -m)"
         "--label" "vcs-type=git"
       )
       [ -n "$COMMIT_SHA" ] && LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
       [ -n "$IMAGE_EXPIRES_AFTER" ] && LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+      [ "$EPOCH_AS_RELEASE_LABEL" == "true" ] && LABELS+=("--label" "release=$EPOCH")
 
       ACTIVATION_KEY_PATH="/activation-key"
       ENTITLEMENT_PATH="/entitlement"
@@ -483,6 +493,7 @@ spec:
           -e ADD_CAPABILITIES="$ADD_CAPABILITIES" \
           -e SQUASH="$SQUASH" \
           -e SKIP_UNUSED_STAGES="$SKIP_UNUSED_STAGES" \
+          -e EPOCH_AS_RELEASE_LABEL="$EPOCH_AS_RELEASE_LABEL" \
           -e COMMIT_SHA="$COMMIT_SHA" \
           -v "$BUILD_DIR/workspaces/source:$(workspaces.source.path):Z" \
           -v "$BUILD_DIR/volumes/shared:/shared:Z" \