diff --git a/experimenter/experimenter/nimbus_ui_new/forms.py b/experimenter/experimenter/nimbus_ui_new/forms.py
index 6911a7b6ae..c04dcdf7fe 100644
--- a/experimenter/experimenter/nimbus_ui_new/forms.py
+++ b/experimenter/experimenter/nimbus_ui_new/forms.py
@@ -191,3 +191,35 @@ def __init__(self, *args, **kwargs):
 
     def get_changelog_message(self):
         return f"{self.request.user} updated metrics"
+
+
+class SubscribeForm(NimbusChangeLogFormMixin, forms.ModelForm):
+    class Meta:
+        model = NimbusExperiment
+        fields = []
+
+    def __init__(self, *args, **kwargs):
+        self.user = kwargs.pop("user", None)
+        super().__init__(*args, **kwargs)
+
+    def save(self, commit=True):
+        self.instance.subscribers.add(self.user)
+        if commit:
+            self.instance.save()
+        return self.instance
+
+
+class UnsubscribeForm(NimbusChangeLogFormMixin, forms.ModelForm):
+    class Meta:
+        model = NimbusExperiment
+        fields = []
+
+    def __init__(self, *args, **kwargs):
+        self.user = kwargs.pop("user", None)
+        super().__init__(*args, **kwargs)
+
+    def save(self, commit=True):
+        self.instance.subscribers.remove(self.user)
+        if commit:
+            self.instance.save()
+        return self.instance
diff --git a/experimenter/experimenter/nimbus_ui_new/templates/nimbus_experiments/detail.html b/experimenter/experimenter/nimbus_ui_new/templates/nimbus_experiments/detail.html
index 4377c43ccc..5e87761cd8 100644
--- a/experimenter/experimenter/nimbus_ui_new/templates/nimbus_experiments/detail.html
+++ b/experimenter/experimenter/nimbus_ui_new/templates/nimbus_experiments/detail.html
@@ -90,22 +90,16 @@ <h4>Overview</h4>
             </tr>
             <tr>
               <th>Team projects</th>
-              <td>
+              <td colspan="2">
                 {% for project in experiment.projects.all %}
                   <p>{{ project }}</p>
                 {% empty %}
                   <span class="text-danger">Not set</span>
                 {% endfor %}
               </td>
-              <th>Subscribers</th>
-              <td>
-                {% for subscriber in experiment.subscribers.all %}
-                  <p>{{ subscriber }}</p>
-                {% empty %}
-                  <span class="text-danger">Not set</span>
-                {% endfor %}
-              </td>
             </tr>
+            {% include 'nimbus_experiments/subscribers_list.html' %}
+
           </tbody>
         </table>
       </div>
diff --git a/experimenter/experimenter/nimbus_ui_new/templates/nimbus_experiments/subscribers_list.html b/experimenter/experimenter/nimbus_ui_new/templates/nimbus_experiments/subscribers_list.html
new file mode 100644
index 0000000000..d277f764b4
--- /dev/null
+++ b/experimenter/experimenter/nimbus_ui_new/templates/nimbus_experiments/subscribers_list.html
@@ -0,0 +1,35 @@
+<tr class="subscribers-section">
+  <th>Subscribers</th>
+  <td id="subscribers-list"
+      colspan="2"
+      style="max-height: 150px;
+             overflow-y: auto;
+             overflow-x: hidden">
+    {% for subscriber in experiment.subscribers.all %}
+      <p>{{ subscriber.email }}</p>
+    {% empty %}
+      <span class="text-danger">Not Set</span>
+    {% endfor %}
+  </td>
+  <td style="text-align: right;">
+    {% if request.user in experiment.subscribers.all %}
+      <form method="post"
+            action="{% url 'unsubscribe' slug=experiment.slug %}"
+            hx-post="{% url 'unsubscribe' slug=experiment.slug %}"
+            hx-target=".subscribers-section"
+            hx-swap="outerHTML">
+        {% csrf_token %}
+        <button type="submit" class="btn btn-danger">Unsubscribe</button>
+      </form>
+    {% else %}
+      <form method="post"
+            action="{% url 'subscribe' slug=experiment.slug %}"
+            hx-post="{% url 'subscribe' slug=experiment.slug %}"
+            hx-target=".subscribers-section"
+            hx-swap="outerHTML">
+        {% csrf_token %}
+        <button type="submit" class="btn btn-success">Subscribe</button>
+      </form>
+    {% endif %}
+  </td>
+</tr>
diff --git a/experimenter/experimenter/nimbus_ui_new/tests/test_forms.py b/experimenter/experimenter/nimbus_ui_new/tests/test_forms.py
index 6ccbd1614f..0140fdc5de 100644
--- a/experimenter/experimenter/nimbus_ui_new/tests/test_forms.py
+++ b/experimenter/experimenter/nimbus_ui_new/tests/test_forms.py
@@ -9,7 +9,9 @@
     NimbusExperimentCreateForm,
     QAStatusForm,
     SignoffForm,
+    SubscribeForm,
     TakeawaysForm,
+    UnsubscribeForm,
 )
 from experimenter.openidc.tests.factories import UserFactory
 from experimenter.outcomes import Outcomes
@@ -274,3 +276,28 @@ def test_invalid_form_with_wrong_application_outcomes_and_segments(self):
         self.assertIn("primary_outcomes", form.errors)
         self.assertIn("secondary_outcomes", form.errors)
         self.assertIn("segments", form.errors)
+
+
+class SubscriptionFormTests(RequestFormTestCase):
+    def setUp(self):
+        super().setUp()
+        self.experiment = NimbusExperimentFactory.create(
+            name="Test Experiment",
+            owner=self.user,
+            qa_signoff=False,
+            vp_signoff=False,
+            legal_signoff=False,
+        )
+
+    def test_subscribe_form_adds_subscriber(self):
+        form = SubscribeForm(instance=self.experiment, data={}, user=self.user)
+        self.assertTrue(form.is_valid())
+        form.save()
+        self.assertIn(self.user, self.experiment.subscribers.all())
+
+    def test_unsubscribe_form_removes_subscriber(self):
+        self.experiment.subscribers.add(self.user)
+        form = UnsubscribeForm(instance=self.experiment, data={}, user=self.user)
+        self.assertTrue(form.is_valid())
+        form.save()
+        self.assertNotIn(self.user, self.experiment.subscribers.all())
diff --git a/experimenter/experimenter/nimbus_ui_new/tests/test_views.py b/experimenter/experimenter/nimbus_ui_new/tests/test_views.py
index 0b43db2971..71f9881bac 100644
--- a/experimenter/experimenter/nimbus_ui_new/tests/test_views.py
+++ b/experimenter/experimenter/nimbus_ui_new/tests/test_views.py
@@ -1090,6 +1090,33 @@ def test_signoff_edit_mode_post_valid_form(self):
         self.assertTrue(self.experiment.vp_signoff)
         self.assertTrue(self.experiment.legal_signoff)
 
+    def test_subscribe_to_experiment(self):
+        self.assertNotIn(self.user, self.experiment.subscribers.all())
+
+        response = self.client.post(
+            reverse("subscribe", kwargs={"slug": self.experiment.slug})
+        )
+
+        self.experiment.refresh_from_db()
+
+        self.assertIn(self.user, self.experiment.subscribers.all())
+        self.assertEqual(response.status_code, 200)
+
+    def test_unsubscribe_from_experiment(self):
+        self.experiment.subscribers.add(self.user)
+        self.experiment.save()
+
+        self.assertIn(self.user, self.experiment.subscribers.all())
+
+        response = self.client.post(
+            reverse("unsubscribe", kwargs={"slug": self.experiment.slug})
+        )
+
+        self.experiment.refresh_from_db()
+
+        self.assertNotIn(self.user, self.experiment.subscribers.all())
+        self.assertEqual(response.status_code, 200)
+
 
 class TestNimbusExperimentsCreateView(AuthTestCase):
     def test_post_creates_experiment(self):
diff --git a/experimenter/experimenter/nimbus_ui_new/urls.py b/experimenter/experimenter/nimbus_ui_new/urls.py
index ac0b0581fe..2c1e766180 100644
--- a/experimenter/experimenter/nimbus_ui_new/urls.py
+++ b/experimenter/experimenter/nimbus_ui_new/urls.py
@@ -8,7 +8,9 @@
     NimbusExperimentsListTableView,
     QAStatusUpdateView,
     SignoffUpdateView,
+    SubscribeView,
     TakeawaysUpdateView,
+    UnsubscribeView,
 )
 
 urlpatterns = [
@@ -52,4 +54,10 @@
         NimbusExperimentsCreateView.as_view(),
         name="nimbus-new-create",
     ),
+    re_path(r"^(?P<slug>[\w-]+)/subscribe/", SubscribeView.as_view(), name="subscribe"),
+    re_path(
+        r"^(?P<slug>[\w-]+)/unsubscribe/",
+        UnsubscribeView.as_view(),
+        name="unsubscribe",
+    ),
 ]
diff --git a/experimenter/experimenter/nimbus_ui_new/views.py b/experimenter/experimenter/nimbus_ui_new/views.py
index 081675176b..900dfdbd3a 100644
--- a/experimenter/experimenter/nimbus_ui_new/views.py
+++ b/experimenter/experimenter/nimbus_ui_new/views.py
@@ -1,5 +1,6 @@
 from django.conf import settings
 from django.http import HttpResponse
+from django.shortcuts import get_object_or_404, render
 from django.urls import reverse
 from django.views.generic import CreateView, DetailView
 from django.views.generic.edit import UpdateView
@@ -18,7 +19,9 @@
     NimbusExperimentCreateForm,
     QAStatusForm,
     SignoffForm,
+    SubscribeForm,
     TakeawaysForm,
+    UnsubscribeForm,
 )
 
 
@@ -215,3 +218,27 @@ class MetricsUpdateView(NimbusExperimentViewMixin, RequestFormMixin, UpdateView)
     def form_valid(self, form):
         super().form_valid(form)
         return self.render_to_response(self.get_context_data(form=form))
+
+
+class SubscribeView(NimbusExperimentViewMixin, RequestFormMixin, UpdateView):
+    form_class = SubscribeForm
+    template_name = "nimbus_experiments/subscribers_list.html"
+
+    def form_valid(self, form):
+        experiment = get_object_or_404(NimbusExperiment, slug=self.kwargs["slug"])
+        form.instance = experiment
+        form.user = self.request.user
+        form.save()
+        return render(self.request, self.template_name, {"experiment": experiment})
+
+
+class UnsubscribeView(NimbusExperimentViewMixin, RequestFormMixin, UpdateView):
+    form_class = UnsubscribeForm
+    template_name = "nimbus_experiments/subscribers_list.html"
+
+    def form_valid(self, form):
+        experiment = get_object_or_404(NimbusExperiment, slug=self.kwargs["slug"])
+        form.instance = experiment
+        form.user = self.request.user
+        form.save()
+        return render(self.request, self.template_name, {"experiment": experiment})