Christian Luhmann - PyMC-Marketing: Customer and Marketing Analytics the Easy Way | PyData NYC 2024

[cluhmann]

00:00 Introduction
00:25 What is PyMC-Marketing?
03:42 Marketing Mix Models (MMM): Overview
05:58 Marketing Mix Models (MMM): Data
08:07 Marketing Mix Models (MMM): Models
12:24 Marketing Mix Models (MMM): Insights
18:04 Marketing Mix Models (MMM): Data-driven decisions
19:00 Customer Lifetime Value (CLV) models: Overview
20:07 Customer Lifetime Value (CLV) models: Data
21:27 Customer Lifetime Value (CLV)models: Models
23:37 Customer Lifetime Value (CLV) models: Insights
27:33 Customer Lifetime Value (CLV) models: Data-driven decisions
30:20 The future of PyMC-Marketing
35:28 PyMC-Marketing resources
36:29 Q&A