diff --git a/content/en/announcements/kubecon-china.md b/content/en/announcements/kubecon-china.md
new file mode 100644
index 000000000000..b90ac8484b8e
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@@ -0,0 +1,9 @@
+---
+title: KubeCon China
+date: 2024-07-10
+expiryDate: 2024-08-23
+---
+
+ Join us in Hong Kong for
+[**KubeCon + CloudNativeCon + OpenSourceSummit + AI_dev**](/blog/2024/kubecon-china/)
+, August 21 - 23, 2024
diff --git a/content/en/blog/2024/kubecon-china.md b/content/en/blog/2024/kubecon-china.md
new file mode 100644
index 000000000000..a09e59731462
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@@ -0,0 +1,47 @@
+---
+title: OpenTelemetry Talks at KubeCon China 2024
+linkTitle: KubeCon China 2024
+date: 2024-07-10
+# prettier-ignore
+cSpell:ignore: Alhamdani Censhare EBPF Hrabusa Husni Huxing Jiahang Krom Sianturi Wanqi Zhang Zihao Ziyi
+author: '[Tiffany Hrabusa](https://github.com/tiffany76)'
+sig: Communications SIG
+---
+
+Join members of the OpenTelemetry community at
+[KubeCon + CloudNativeCon + Open Source Summit + AI_dev](https://events.linuxfoundation.org/kubecon-cloudnativecon-open-source-summit-ai-dev-china/)
+in Hong Kong from August 21 to 23, 2024.
+
+This post covers OpenTelemetry related events at the venue and will be updated
+as we receive notice of new activities. Check back regularly before the
+conference begins.
+
+## Maintainer sessions
+
+- **[OpenTelemetry Community Update | OpenTelemetry社区更新](https://sched.co/1eYcJ)**
+ by Zihao Rao & Huxing Zhang, Alibaba Cloud
Wednesday, August 21 • 3:35 -
+ 4:10
+
+## AI_dev talks
+
+- **[Adaptive Tracing Propagation with OpenTelemetry: Navigating Protocol Diversity in the Cloud | Project Lightning Talk](https://sched.co/1f4zX)**
+ Wednesday, August 21 • 12:03 - 12:08
+- **[Telemetry API and OpenTelemetry: the answer of istio monitoring? | Project Lightning Talk](https://sched.co/1f4zz)**
+ Wednesday, August 21 • 12:24 - 12:29
+
+## KubeCon talks
+
+- **[The Journey of Next-Gen FinTech IDP at China Merchants Bank | 中国招商银行下一代金融科技IDP之旅](https://sched.co/1eYYg)**
+by Jiahang Xu, China Merchants Bank
Thursday, August 22 • 11:00 - 11:35
+
+- **[Implement Auto Instrumentation Under GraalVM Static Compilation on OTel Java Agent | GraalVM 静态编译下 OTel Java Agent 的自动增强方案与实现](https://sched.co/1eYZA)**
+by Zihao Rao & Ziyi Lin, Alibaba Cloud
Thursday, August 22 • 1:50 - 2:25
+
+- **[OpAMP: Scaling OpenTelemetry with Flexibility | OpAMP:灵活扩展OpenTelemetry](https://sched.co/1eYZt)**
+ by Husni Alhamdani, Censhare & Herbert Sianturi, Krom Bank
Thursday,
+ August 22 • 3:35 - 4:10
+- **[OpenTelemetry Amplified: Full Observability with EBPF-Enabled Distributed Tracing | OpenTelemetry放大:使用eBPF启用的分布式跟踪实现全面的可观测性](https://sched.co/1eYZq)**
+ by Kai Liu, Alibaba Cloud & Wanqi Yang, Sun Yat
Thursday, August 22 •
+ 5:15 - 5:50
+
+Come listen, learn, and get involved in OpenTelemetry. See you in Hong Kong!
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