content.js

/*
 * This file contains all the tips and apps of https://devrel-kpis.com
 *
 * 💡 CONTRIBUTE:
 *
 * - Add your tip to the BOTTOM of this file.
 * - In the "avatar" field you can specify a username, email address or domain (we use unavatar.now.sh)
 * - Get a unique id to use for each tip; this turns into the direct URL for the card (among other things): https://www.random.org/strings/?num=1&len=8&digits=on&loweralpha=on&unique=on&format=plain&rnd=new
 * ☝️ don't forget to add a unique id
 * - You can use markdown in the tips body. If you use _emphasis_, text will be highlighted on the site.
 *
 * - Use one of these tags:
 *   - reference = an actual KPI to measure. Ideally this is a single thing to measure that is easy to browse and 
 *                 understand on its own without having to click into the underlying source. 
 *   - wisdom = general advice or guidance about KPIs and measurement. Please try to extract a quote or idea for the card
 *              that is easy to browse and understand on its own without having to click into the underlying source.
 * *
 */

export const content = [
  {
    id: "1iyg4b5i",
    tag: "reference",
    author: {
      name: "Erica Kuhl",
      avatar: "twitter/ericakuhl",
      bio: "CEO & Founder of Erica Kuhl Consulting, Former VP Community at Salesforce",
    },
    body:
      "_Compare customers that are engaged in the community versus customers that are not_ across pipeline, ACV (Annual Contract Value), product adoption, and attrition.",
    source_url: "https://medium.com/@erica.kuhl/its-all-about-that-data-4733b9d6873f",
  },
  {
    id: "mu205jxd",
    tag: "reference",
    author: {
      name: "TODO Group",
      avatar: "twitter/todogroup",
      bio: "The professional open source program networking group at The Linux Foundation",
    },
    body: "_Number of pull requests submitted, open, and accepted_ (and length of time they remain open).",
    source_url: "https://todogroup.org/guides/measuring",
  },
  {
    id: "kc4ahtq8",
    tag: "reference",
    author: {
      name: "Ashley Smith",
      avatar: "twitter/ashl3ysm1th",
      bio: "Venture Partner at OpenView.",
    },
    body:
      "_Number of sales calls attended_ when technical members of the prospect need to learn more about the technical aspects of the product.",
    source_url: "https://openviewpartners.com/blog/measuring-the-impact-of-your-developer-relations-team/",
  },
  {
    id: "xoinja8e",
    tag: "reference",
    author: {
      name: "Ashley Smith",
      avatar: "twitter/ashl3ysm1th",
      bio: "Venture Partner at OpenView.",
    },
    body: "The _rate of repeat questions_ in the support channels decreasing over time or number of articles created.",
    source_url: "https://openviewpartners.com/blog/measuring-the-impact-of-your-developer-relations-team/",
  },
  {
    id: "high-value-leads",
    tag: "reference",
    author: {
      name: "Ahmad Awais",
      avatar: "twitter/mrahmadawais",
      bio: "Award-winning DevRel & Google Developers Expert.",
    },
    body: "The _number of high-value leads (actively engaged open-sorcerers) contributing to your open source projects_ sometimes trumps high-volume leads. It is an excellent #DevRel KPI metric.",
    source_url: "https://twitter.com/MrAhmadAwais/status/1272417982308745216",
  },
  {
    id: "o80fdqfi",
    tag: "reference",
    author: {
      name: "Ashley Smith",
      avatar: "twitter/ashl3ysm1th",
      bio: "Venture Partner at OpenView.",
    },
    body: "_Signup-to-Active ratio._",
    source_url: "https://openviewpartners.com/blog/measuring-the-impact-of-your-developer-relations-team/",
  },
  {
    id: "m0xtu216",
    tag: "wisdom",
    author: {
      name: "Mary Thengvall",
      avatar: "twitter/mary_grace",
      bio: "DevRel director @Camunda and author of The Business Value of Developer Relations",
    },
    body:
      "_DevRel Qualified Leads_ are connections passed along to the right team in hopes that together, they will be able to accomplish a task that furthers the overarching company goals.",
    source_url:
      "https://www.marythengvall.com/blog/2019/12/14/devrel-qualified-leads-repurposing-a-common-business-metrics-to-prove-value",
  },
  {
    id: "c5i1j2um",
    tag: "wisdom",
    author: {
      name: "Ashley Smith",
      avatar: "twitter/ashl3ysm1th",
      bio: "Venture Partner at OpenView.",
    },
    body:
      "For the most part, goals fall into one of three broad categories: awareness, revenue and developer experience.",
    source_url: "https://openviewpartners.com/blog/measuring-the-impact-of-your-developer-relations-team/",
  },
  {
    id: "o3ozqg5c",
    tag: "reference",
    author: {
      name: "Patrick Woods",
      avatar: "twitter/patrickjwoods",
      bio: "Writer, fencer, and co-founder and CEO of Orbit",
    },
    body:
      "Community managers should track the _Love and Reach_ of their community as well as the _distribution of Orbit levels_, and the change in each over time. ",
    url: "https://orbit.love/",
    label: "Track with Orbit ››",
  },
  {
    id: "8ujxdbrl",
    tag: "reference",
    author: {
      name: "Josh Dzielak",
      avatar: "twitter/dzello",
      bio:
        "the developer advocate's advocate · co-founder / CTO @OrbitModel · formerly @algolia and @keen_io · Ruby · Rails · JAMstack · he/him",
    },
    body: "_Member-generated content index_: amount of content produced by the community, weighted by length/depth.",
    source_url: "https://twitter.com/dzello/status/1262392071715008512/",
  },
  {
    id: "kt8e8qts",
    tag: "reference",
    author: {
      name: "Josh Dzielak",
      avatar: "twitter/dzello",
      bio:
        "the developer advocate's advocate · co-founder / CTO @OrbitModel · formerly @algolia and @keen_io · Ruby · Rails · JAMstack · he/him",
    },
    body: "_Arm share_: 'Raise your hand if you're heard of X' (count the number of arms you see)",
    source_url: "https://twitter.com/dzello/status/1262392071715008512/",
  },
  {
    id: "tn5ljg64",
    tag: "reference",
    author: {
      name: "Josh Dzielak",
      avatar: "twitter/dzello",
      bio:
        "the developer advocate's advocate · co-founder / CTO @OrbitModel · formerly @algolia and @keen_io · Ruby · Rails · JAMstack · he/him",
    },
    body: "_Community activation_: what % of product users join the community?",
    source_url: "https://twitter.com/dzello/status/1262392071715008512/",
  },
  {
    id: "o6ozqg5c",
    tag: "reference",
    author: {
      name: "Patrick Woods",
      avatar: "twitter/patrickjwoods",
      bio: "Writer, fencer, and co-founder and CEO of Orbit",
    },
    body:
      "One way to demonstrate the impact of community activities is by calculating _Natural Rate of Growth (NRG)_ and showing how community and DevRel contribute. NRG = 100 x Annual Growth Rate x % Organic Signups X % ARR from Products",
    source_url: "https://orbit.love/blog/whats-your-communitys-nrg",
  },
  {
    id: "hsgd83hs",
    tag: "wisdom",
    author: {
      name: "Joe Beda",
      avatar: "twitter/jbeda",
      bio: "Principal Engineer at @VMware",
    },
    body:
      "I think using metrics as a way to inform the trend is good. Using them as the only method of success leads you to trouble.",
    source_url: "https://todogroup.org/guides/measuring/",
  },
  {
    id: "k5267ju5",
    tag: "reference",
    author: {
      name: "Derric Gilling",
      avatar: "twitter/d_gilling",
      bio: "CEO @MoesifHQ and API Engineer",
    },
    body:
      "*Weekly Active API Tokens*: The mere act of generating an API key does not measure usage since even non-developers can view API keys without any real use for them. Since most APIs limit access to authenticated users, we are able to track how many distinct tokens are accessing our API platform on a given week.",
    source_url: "https://nordicapis.com/how-to-measure-the-success-of-developer-relations/",
  },
  {
    id: "qnzp2e5r",
    tag: "reference",
    author: {
      name: "Derric Gilling",
      avatar: "twitter/d_gilling",
      bio: "CEO @MoesifHQ and API Engineer",
    },
    body:
      "*Time to First Hello World (TTFHW)*: The longer a developer takes to get started with your platform, the less likely they will be successful.",
    source_url: "https://nordicapis.com/how-to-measure-the-success-of-developer-relations/",
  },
  {
    id: "l9038shs",
    tag: "reference",
    author: {
      name: "Erica Kuhl",
      avatar: "twitter/ericakuhl",
      bio: "CEO & Founder of Erica Kuhl Consulting, Former VP Community at Salesforce",
    },
    body:
      "_Compare customers that are engaged in the community versus customers that are not_ across pipeline, ACV (Annual Contract Value), product adoption, and attrition.",
    source_url: "https://medium.com/@erica.kuhl/its-all-about-that-data-4733b9d6873f",
  },
  {
    id: "zodyzm2d",
    tag: "reference",
    author: {
      name: "Channy Yun",
      avatar: "twitter/channyun",
      bio: "Principal Tech Evangelist  @AWSKorea. Cloud, Open API, Open Source, Web Standards",
    },
    body: "_Number of unanswered questions / answered_, weekly or monthly.",
    source_url: "https://www.slideshare.net/Channy/how-to-measure-dev-rel-performances-metrics-devrel-tokyo-2018",
  },
  {
    id: "k29pqdcr",
    tag: "wisdom",
    author: {
      name: "Matt Broberg",
      avatar: "twitter/mbbroberg",
      bio: "open source community storyteller @Opensourceway",
    },
    body: "Measuring everything is only slightly better than measuring nothing. Pick one KPI and do it well.",
    source_url: "https://mbbroberg.fun/the-value-of-community-metrics/",
  },
  {
    id: "2erzxey7",
    tag: "wisdom",
    author: {
      name: "Baruch Sadogursky",
      avatar: "twitter/jbaruch",
      bio: "Head of DevOps Advocacy at JFrog",
    },
    body:
      "At JFrog, measuring face-to-face comes back to how well it feeds into online activity. “The first goal is to bring people online because from there we can actually measure.“",
    source_url: "https://devrel.net/strategy-and-metrics/measuring-face-to-face-dev-rel-at-jfrog",
  },
  {
    id: "6u1gh5c6",
    tag: "reference",
    author: {
      name: "Max Katz",
      avatar: "twitter/maxkatz",
      bio: "Program Director, Developer Advocacy, @ibmdeveloper / @ibm",
    },
    body: "I believe that _how many developers did we help_ is a very good way to measure success.",
    source_url: "https://maxkatz.org/2019/12/05/how-many-developers-did-we-help/",
  },
  {
    id: "27hhdus7",
    tag: "wisdom",
    author: {
      name: "Mary Thengvall",
      avatar: "twitter/mary_grace",
      bio: "DevRel director @Camunda and author of The Business Value of Developer Relations",
    },
    body:
      "DevRel cannot be held responsible for the final outcome, whether that is a guest post, a partnership, a new hire or a converted customer. _The value DevRel delivers is the connection itself_—the opportunity for marketing or product or sales or another team to transform the DevRel qualified lead into a valuable business asset. That’s what you have to measure.",
    source_url: "https://openviewpartners.com/blog/the-truth-about-devrel-how-to-make-it-work/",
  },
  {
    id: "kjuegbsh",
    tag: "wisdom",
    author: {
      name: "Patrick Woods",
      avatar: "twitter/patrickjwoods",
      bio: "Writer, fencer, and co-founder and CEO of Orbit",
    },
    body:
      "_Revenue is a natural second-order effect of high gravity_. With communities, as gravity increases, more users will end up in the adoption funnel.",
    source_url: "https://orbit.love/blog/whats-your-communitys-nrg",
  },
  {
    id: "e8gjwgpk",
    tag: "wisdom",
    author: {
      name: "Josh Dzielak",
      avatar: "twitter/dzello",
      bio:
        "the developer advocate's advocate · co-founder / CTO @OrbitModel · formerly @algolia and @keen_io · Ruby · Rails · JAMstack · he/him",
    },
    body:
      "The mission of a developer relations team following the [orbit model](https://github.com/orbit-love/orbit-model) is to facilitate high-quality word-of-mouth exchanges.",
    source_url: "https://orbit.love/blog/why-orbit-is-better-than-funnel-for-developer-relations",
  },
  {
    id: "jc82osj4",
    tag: "wisdom",
    author: {
      name: "Nicolas Goutay",
      avatar: "twitter/phacks",
      bio: "Software Engineer, Orbit",
    },
    body:
      "Having _community insights at hand in GitHub issues and PRs_ is a great way to direct my open source efforts to new and/or inexperienced contributors, improving their contributing experience.",
    chrome_extension: {
      title: "Orbit Chrome Extension",
      url: "https://chrome.google.com/webstore/detail/orbit/ibgahekkldapaohbpmpbckmeljidicmn",
      icon:
        "https://lh3.googleusercontent.com/Q8EiWv9H3lug9YoSk826qTf9TU20lBQaeUStVqNTc0vMXnebpCTYCx80FSCMZTl1nuwRcVawJ6g=w128-h128-e365",
    }
  },
  {
    id: "756w3c1s",
    tag: "wisdom",
    author: {
      name: "David Spinks",
      avatar: "twitter/DavidSpinks",
      bio: "Founder of @cmx, VP Community @bevylabs",
    },
    body:
      "You don’t need everything you do to build community to be tied to revenue.\n\nIt’s okay to do things just to build the community and trust that the value will show up in ways you can’t measure.\n\nIn fact, it’s a requirement in order to build real community.",
    source_url: "https://twitter.com/DavidSpinks/status/1264976828445257729",
  },
  {
    id: "hml9qy70",
    tag: "wisdom",
    author: {
      name: "Stathis Georgakopoulos",
      avatar: "twitter/OhMyCaptain",
      bio: "Marketing & Under The Hood of Developer Marketing Podcast Host @SlashDataHQ",
    },
    body:
      "_Developer marketing KPIs and DevRel KPIs are different._ According to our survey, the top 2 DevRel KPIs were: \n1. Registered developers accounts (48%) \n2. Developer satisfaction score (48%). \n\nOn the other hand, the top 2 KPIs for developer marketing were: \n1. Page or video views (55%) \n2. Unique visitors or IP addresses (54%) \n\n View the full results in the source below. ",
    source_url: "https://dev.to/slashdatahq/developer-marketing-kpis-are-different-from-devrel-kpis-3i8l",
  },
  {
    id: "ja2no1zy",
    tag: "reference",
    author: {
      name: "Jaime Lopez Jr",
      avatar: "twitter/devwiththehair",
      bio: "Developer Advocate at Jack Henry & Associates",
    },
    body:
      "_Measuring the traffic to your developer portal (e.g. page views)_ is an important way to get a sense of how to be more effective at creating developer-friendly docs.",
    source_url: "https://twitter.com/devwiththehair/status/1271115493617750016",
  },
  {
    id: "devrel-events-1",
    tag: "wisdom",
    author: {
      name: "Alyss Noland",
      avatar: "twitter/PreciselyAlyss",
      bio: "Senior Developer Advocate at Box",
    },
    body:
      "_KPIs make sense when you have a set of action points that depend on the numbers you get_ - here's a fable of what happens when a manager asks for KPIs just because they need something.",
    source_url: "https://youtu.be/2lbG2sBcRM0",
  },
  {
    id: "mghrsplx",
    tag: "wisdom",
    author: {
      name: "Kurt Kemple",
      avatar: "twitter/theworstdev",
      bio: "DX Consultant | Developer Relations Manager, Apollo",
    },
    body:
      "_Don't measure that which is already counted._ If you try to use metrics that are already owned by another team/function, then you run the risk of: 1) competing against a team you should be impacting, 2) never being able to produce the same results as a team dedicated to that metric, and 3) Doing the same work that another function already does well.",
    source_url: "https://theworst.dev/developer-advocates-guide-to-metrics-and-reporting",
  },
  {
    id: "m6fin2tq",
    tag: "wisdom",
    author: {
      name: "Kurt Kemple",
      avatar: "twitter/theworstdev",
      bio: "DX Consultant | Developer Relations Manager, Apollo",
    },
    body:
      "_You can't measure that which you don't record._ One of the most valuable lessons I've learned about developer advocacy, or devrel in general, is that tracking the work you do is fundamental to your success. ",
    source_url: "https://theworst.dev/developer-advocates-guide-to-metrics-and-reporting",
  },
  {
    id: "6xrv2bxi",
    tag: "wisdom",
    author: {
      name: "Kurt Kemple",
      avatar: "twitter/theworstdev",
      bio: "DX Consultant | Developer Relations Manager, Apollo",
    },
    body:
      "_If the metrics change and you don't, stop measuring it._ If you're not taking action in response to the metric going up or down (or qualitative getting better or worse), then you shouldn't be measuring it. You're wasting effort, and other functions will be more aware than you think.",
    source_url: "https://theworst.dev/developer-advocates-guide-to-metrics-and-reporting",
  },
  {
    id: "pye2lzbr",
    tag: "wisdom",
    author: {
      name: "Kurt Kemple",
      avatar: "twitter/theworstdev",
      bio: "DX Consultant | Developer Relations Manager, Apollo",
    },
    body:
      "_Not all metrics are equally trusted._ It turns out, the more degrees of separation between your metric and your company's north start metric (generally revenue related), the less likely it is to be trusted. Just because you show a report doesn't mean others trust the associated impact on the business. Sometimes you have to build trust in your metrics.",
    source_url: "https://theworst.dev/developer-advocates-guide-to-metrics-and-reporting",
  }
];

export const tags = {
  all: {
    value: "all",
    name: "Show All",
    color: "",
  },
  reference: {
    value: "reference",
    name: "Reference",
    color: "#8348FF",
  },
  wisdom: {
    value: "wisdom",
    name: "Wisdom",
    color: "#15a3bf",
  },
};

export default content;