AsyncAPI Hack & Conf 2021 - Marketing

[derberg]

Let us discuss here all the options on:

• how we should go forward with marketing
• what media to invest in
• budget needs?
• what are new cool things we can do to promote event

---

in 2020 we used Twitter adverts + collaborated with Women Who Code. Both did not convert into much attention.

[aayushmau5]

Copying and pasting my response from earlier:

I have a suggestion strictly related to the marketing side.

We can think of giving a virtual ticket (which will be free ofcourse). This ticket is basically a marketing thingy where people like show-off these. For example, take NextJS conf. Here's what their virtual ticket looks like: https://nextjs.org/conf/tickets/jun21/aayushmau5#room-hy8xk

They provide the ability to tweet your ticket as well. So, having this for us might be a good marketing thing for this event.

That's my suggestion :)

[fmvilas]

Yeah, I support that as well 🙌

[Barbanio]

Me too!

[derberg]

tbh I don't know how this could be integrated with webex registration
it would have to be a standalone app that we would just link from the registration email 🤷🏼
but someone has to implement it. For me more important is to at least have some graphics for presenters, cards that they can share to promote they speak at the conference

[fmvilas]

what are new cool things we can do to promote event

I think we should be joining the Jamstack bandwagon with Glee. It fits the J (JavaScript) and A (APIs) of JAM. We'd be reaching a wider audience with this move.

[derberg]

There is definitely a way to authenticate with API using tokens from client side. If they would not support it, why putting an effort into exposing GraphQL API, for the server only.

Yes, Microservices/API are part of the name, JAM (A - API). As I understand it, it is just to promote flows that everything you do in client side using APIs. It is about embracing the architecture where your frontend and backend are decoupled and no server-side rendering is involved. All the guides, articles, marketing is about - quickly building a website, hosting it with CDN and consuming API - it is never about building API. And sure, next.js is more powerful than that, you can do server, client and server-client with it, but next.js != JAMStack, they do not even write about JAMStack in their docs. Even Vercel doesn't support (afaik) hosting Node.js server with Next.js as Vercel targets JAMStack.

So I don't think Glee can be promoted as part of JAMStack, but we can open a separate discussion about it. Of course we can work on a story that combines JAMStack and Glee, somehow, we just need to make sure it glues together.

[smoya]

Just as a resource, here is a book about Jamstack where you can find some statements similar to what @derberg mentioned earlier.

https://www.netlify.com/pdf/oreilly-modern-web-development-on-the-jamstack.pdf

[fmvilas]

Would it be correct to say that Glee can be a WebSocket framework for JAMstack applications? Like, we're not saying Glee is JAMstack but JAMstack apps would need some APIs, and in this case, they're not HTTP APIs but WebSocket APIs.

[smoya]

IMHO this affirmation can be as generic as: any app that exposes an API reachable through a web browser is Jamstack-friendly.

My question is more around how would you stablish a direct connection between them. What do you mean by joining the bandwagon?

[fmvilas]

I meant joining the marketing bandwagon. It's becoming very popular and I think we may have a case for those wanting to extend their JAMstack apps with WebSockets functionality.

[derberg]

We could plan a series of blog posts on some super popular topics that will drag a lot of traffic and in these we will always point out details about the conference.

super popular, I mean for example "5 ways to use WebSocket in JavaScript" or "Ultimate guide to Next.js and Websocket"?

[fmvilas]

Ultimate guide to Next.js and Websocket

I want to do this with Next.js and Glee (WebSocket). It would be a great thing IMHO. Also, not just a blog post but live streams of us building a sample webapp in front of the audience.

[Barbanio]

This sounds great.

[derberg]

I want to do this with Next.js and Glee (WebSocket)

when do you plan to write it 😄

[Barbanio]

Other proposals for the diffusion of the events:

• To create a press release to promote the events in the media, it can be done for free or by paying to advertise in the media.

• Social networks are essential in this. We could create a hashtag and spread more intensely the events as the date of the event approaches. Is the idea of paying for advertising on social networks being contemplated?

• To mention the events at upcoming AsyncAPI SIG meetings.

• To create a blog post talking exclusively about the event. What will it be about, what will it mean for the project?

• To talk to influential people who work in AsyncAPI friendly projects to see if they could give coverage to the event within their community (to make a mention in a meeting, or a message, or something similar).

• To create some t-shirts with the image of the event and create a raffle. This way, we would get publicity for the raffle and later for the t-shirts themselves. These t-shirts could also be offered to the influential people mentioned in the previous point. And it would also be interesting for the most visible people of AsyncAPI to use them in some meetings or talk.

• To create a forum as a meeting point for future attendees, such as a Slack channel for each event (I don't know if it is feasible).

• To promote the events through the newsletter.

• To create an app for the event. I have read that it is very popular, I do not know to what extent it could be interesting in this case.

[Barbanio]

To create a forum as a meeting point for future attendees, such as a Slack channel for each event (I don't know if it is feasible).

Can you elaborate a bit more on this one?

Yes, perhaps this point makes more sense for the hackathon. The idea is to enable a space where people interested in the event can get in touch with each other, share ideas, doubts, impressions... A place where people who are curious about the event and looking for more information can also go.

[derberg]

Makes total sense. We should definitely add a dedicated Discussion template for Hackathon, so we can use this place as a forum for participants. Good idea!

[derberg]

I also liked what GitHub Universe conference did, every talk had a dedicated Discussion to further talk about given presentation. So we should do it not only for hackathon

[derberg]

@Barbanio @elans3 now we have dedicated category for hackathon ideas -> https://github.com/asyncapi/community/discussions/categories/asyncapi-hack-2021-ideas-brainstorming

[elans3]

@derberg Tag me one that you want to me to look after..

[quetzalliwrites]

I would like to propose the idea of also hosting 1-3 short live videos on LinkedIn LIVE to announce the AsyncAPI conference in advance in social media. This marketing effort is a typical DevRel task, and I've seen LinkedIn LIVE yield better engagement results that YT Live or even Twitch streams.

LinkedIn Live allows approved members and Pages to broadcast live video content to a LinkedIn profile, Page, or Event. In order to become a LinkedIn Live broadcaster, you need to meet the Live Video access criteria and submit an access request ticket. Alternatively, you can also auto-apply if you’ll be going live using certain third-party broadcast tools.
https://www.linkedin.com/help/linkedin/answer/121396/live-stream-your-linkedin-event-using-linkedin-live?lang=en

How to stream a LinkedIn Live Video:
https://www.linkedin.com/help/linkedin/answer/100224/linkedin-live-video?lang=en

LinkedIn Live Marketing Solutions
https://business.linkedin.com/marketing-solutions/linkedin-live

[quetzalliwrites]

Oh wow, it has great quality! The sound is perfect and the closed captions (subtitles) are so useful! I think this is awesome!

[smoya]

I see some quality drops during the video, critical during screen-sharing (I can't read any of the text sometimes, example: 7:30).
I tried to see if the problem was on my side but after reproducing the video several times I think it's not.
Can be connectivity issue from you @derberg? How could we ensure this does not happen not only to you but to all presenters?
Perhaps a bit lower quality help us to keep a stable and sustainable quality?

I have nooooo idea but I'm happy to help testing if needed.

[derberg]

@smoya I used free Restream, once we buy license, it should be HD, at least this is what their pricing page says

[smoya]

Let's test by then, but it feels weird some times it looks ok, sometimes not.

[derberg]

with new professional subscription on restream linkedin streaming and others are 🚀

[derberg]

We have enough money to spend around $3k on marketing.

My proposal:

We start the campaign once the schedule is published.

We try first on:

• Twitter with a promoted tweet - $1.2k
• LinkedIn with a promoted update post - $1.2k
• daily.dev as pointed out by @iamVP7 - $1.2k

We measure which converts into registrations the most and invest another round in the best channel. If all are so-so, we try Faceboook