diff --git a/src/adRendering.js b/src/adRendering.js
index 6f268ca1aec..47f335664e5 100644
--- a/src/adRendering.js
+++ b/src/adRendering.js
@@ -219,6 +219,10 @@ export function deferRendering(bidResponse, renderFn) {
   if (!bidResponse.deferRendering) {
     renderIfDeferred(bidResponse);
   }
+  markWinner(bidResponse);
+}
+
+export function markWinner(bidResponse) {
   if (!WINNERS.has(bidResponse)) {
     WINNERS.add(bidResponse);
     markWinningBid(bidResponse);
diff --git a/src/secureCreatives.js b/src/secureCreatives.js
index a69585d28e8..baa8a82eec7 100644
--- a/src/secureCreatives.js
+++ b/src/secureCreatives.js
@@ -7,7 +7,14 @@ import {getAllAssetsMessage, getAssetMessage} from './native.js';
 import {BID_STATUS, MESSAGES} from './constants.js';
 import {isApnGetTagDefined, isGptPubadsDefined, logError, logWarn} from './utils.js';
 import {find, includes} from './polyfill.js';
-import {deferRendering, getBidToRender, handleCreativeEvent, handleNativeMessage, handleRender} from './adRendering.js';
+import {
+  deferRendering,
+  getBidToRender,
+  handleCreativeEvent,
+  handleNativeMessage,
+  handleRender,
+  markWinner
+} from './adRendering.js';
 import {getCreativeRendererSource} from './creativeRenderers.js';
 
 const { REQUEST, RESPONSE, NATIVE, EVENT } = MESSAGES;
@@ -102,7 +109,6 @@ function handleNativeRequest(reply, data, adObject) {
     logError(`Cannot find ad for x-origin event request: '${data.adId}'`);
     return;
   }
-
   switch (data.action) {
     case 'assetRequest':
       deferRendering(adObject, () => reply(getAssetMessage(data, adObject)));
@@ -111,7 +117,8 @@ function handleNativeRequest(reply, data, adObject) {
       deferRendering(adObject, () => reply(getAllAssetsMessage(data, adObject)));
       break;
     default:
-      handleNativeMessage(data, adObject, {resizeFn: getResizer(data.adId, adObject)})
+      handleNativeMessage(data, adObject, {resizeFn: getResizer(data.adId, adObject)});
+      markWinner(adObject);
   }
 }
 
diff --git a/test/spec/unit/secureCreatives_spec.js b/test/spec/unit/secureCreatives_spec.js
index 64213073eee..aeb78501d51 100644
--- a/test/spec/unit/secureCreatives_spec.js
+++ b/test/spec/unit/secureCreatives_spec.js
@@ -411,6 +411,21 @@ describe('secureCreatives', () => {
         });
       });
 
+      it('should fire BID_WON when no asset is requested', () => {
+        pushBidResponseToAuction({});
+        const data = {
+          adId: bidId,
+          message: 'Prebid Native',
+        };
+
+        const ev = makeEvent({
+          data: JSON.stringify(data),
+        });
+        return receive(ev).then(() => {
+          sinon.assert.calledWith(stubEmit, EVENTS.BID_WON, adResponse);
+        });
+      })
+
       describe('resizing', () => {
         let container, slot;
         before(() => {