diff --git a/upb/BUILD b/upb/BUILD
index d427f0ffbc24..cc55caa65f6c 100644
--- a/upb/BUILD
+++ b/upb/BUILD
@@ -204,7 +204,7 @@ alias(
 alias(
     name = "mem_internal",
     actual = "//upb/mem:internal",
-    visibility = ["//upb:__subpackages__"],
+    visibility = ["//visibility:public"],
 )
 
 alias(