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Add Static Covariates to BG/BB Model #1406

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ColtAllen opened this issue Jan 18, 2025 · 0 comments
Open

Add Static Covariates to BG/BB Model #1406

ColtAllen opened this issue Jan 18, 2025 · 0 comments
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CLV enhancement New feature or request good second issue Bit more involved but still doable for newcomers model components Related to the various model components

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@ColtAllen
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The BG/BB model for discrete purchase events like ballgames and concerts can be easily extended to support time-invariant covariates per the parameter subsitutions at the top of page 2 in this research note.
@ColtAllen ColtAllen added CLV enhancement New feature or request good second issue Bit more involved but still doable for newcomers model components Related to the various model components labels Jan 18, 2025
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