diff --git a/src/services/analytics/gtm.ts b/src/services/analytics/gtm.ts
index 446670d51b..c1d59fb67c 100644
--- a/src/services/analytics/gtm.ts
+++ b/src/services/analytics/gtm.ts
@@ -55,7 +55,7 @@ export const gtmSetDeviceType = (type: DeviceType): void => {
 }
 
 export const gtmSetSafeAddress = (safeAddress: string): void => {
-  commonEventParams.safeAddress = safeAddress
+  commonEventParams.safeAddress = safeAddress.slice(2)
 }
 
 export const gtmInit = (): void => {