diff --git a/.github/workflows/ci.yaml b/.github/workflows/ci.yaml
index 080b4ac..4ceeb00 100644
--- a/.github/workflows/ci.yaml
+++ b/.github/workflows/ci.yaml
@@ -52,7 +52,7 @@ jobs:
             type=ref,event=pr
             type=semver,pattern={{version}}
             type=semver,pattern={{major}}.{{minor}}
-            type=sha,prefix={{branch}}-
+            type=sha,prefix=
 
       - uses: docker/build-push-action@v2
         with:
diff --git a/.github/workflows/helm.yaml b/.github/workflows/helm.yaml
index 841ccc6..48136a9 100644
--- a/.github/workflows/helm.yaml
+++ b/.github/workflows/helm.yaml
@@ -4,6 +4,7 @@ on:
   push:
     branches:
       - main
+    tags: [ v* ]
 
 jobs:
   release:
diff --git a/Makefile b/Makefile
index a9197a5..3b1890f 100644
--- a/Makefile
+++ b/Makefile
@@ -258,3 +258,13 @@ catalog-build: opm ## Build a catalog image.
 .PHONY: catalog-push
 catalog-push: ## Push a catalog image.
 	$(MAKE) docker-push IMG=$(CATALOG_IMG)
+######################### Helmify
+HELMIFY ?= $(LOCALBIN)/helmify
+
+.PHONY: helmify
+helmify: $(HELMIFY) ## Download helmify locally if necessary.
+$(HELMIFY): $(LOCALBIN)
+	test -s $(LOCALBIN)/helmify || GOBIN=$(LOCALBIN) go install github.com/arttor/helmify/cmd/helmify@v0.4.5
+
+helm: manifests kustomize helmify
+	$(KUSTOMIZE) build config/default | $(HELMIFY) deploy/charts/rls-operator
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 5c5f0b8..ad13e96 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -1,2 +1,8 @@
 resources:
 - manager.yaml
+apiVersion: kustomize.config.k8s.io/v1beta1
+kind: Kustomization
+images:
+- name: controller
+  newName: controller
+  newTag: latest
diff --git a/config/manager/manager.yaml b/config/manager/manager.yaml
index f4a31e2..1fce8cf 100644
--- a/config/manager/manager.yaml
+++ b/config/manager/manager.yaml
@@ -70,7 +70,7 @@ spec:
         - /manager
         args:
         - --leader-elect
-        image: controller:latest
+        image: ghcr.io/snapp-incubator/contour-global-ratelimit-operator:main
         name: manager
         securityContext:
           allowPrivilegeEscalation: false
diff --git a/config/rbac/auth_proxy_service.yaml b/config/rbac/auth_proxy_service.yaml
index 5676b64..9696906 100644
--- a/config/rbac/auth_proxy_service.yaml
+++ b/config/rbac/auth_proxy_service.yaml
@@ -18,4 +18,4 @@ spec:
     protocol: TCP
     targetPort: https
   selector:
-    control-plane: controller-manager
+    control-plane: controller-manager
\ No newline at end of file
diff --git a/config/rbac/kustomization.yaml b/config/rbac/kustomization.yaml
index 731832a..39a81d8 100644
--- a/config/rbac/kustomization.yaml
+++ b/config/rbac/kustomization.yaml
@@ -16,3 +16,4 @@ resources:
 - auth_proxy_role.yaml
 - auth_proxy_role_binding.yaml
 - auth_proxy_client_clusterrole.yaml
+- xds_svc.yaml
diff --git a/config/rbac/xds_svc.yaml b/config/rbac/xds_svc.yaml
new file mode 100644
index 0000000..d820d3e
--- /dev/null
+++ b/config/rbac/xds_svc.yaml
@@ -0,0 +1,19 @@
+apiVersion: v1
+kind: Service
+metadata:
+  labels:
+    control-plane: controller-manager
+    app.kubernetes.io/name: service
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+    app.kubernetes.io/managed-by: kustomize
+  name: controller-manager
+  namespace: system
+spec:
+  ports:
+  - name: xds
+    port: 18000
+    protocol: TCP
+    targetPort: xds
+  selector:
+    control-plane: controller-manager
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/.helmignore b/deploy/charts/rls-operator/.helmignore
new file mode 100644
index 0000000..0e8a0eb
--- /dev/null
+++ b/deploy/charts/rls-operator/.helmignore
@@ -0,0 +1,23 @@
+# Patterns to ignore when building packages.
+# This supports shell glob matching, relative path matching, and
+# negation (prefixed with !). Only one pattern per line.
+.DS_Store
+# Common VCS dirs
+.git/
+.gitignore
+.bzr/
+.bzrignore
+.hg/
+.hgignore
+.svn/
+# Common backup files
+*.swp
+*.bak
+*.tmp
+*.orig
+*~
+# Various IDEs
+.project
+.idea/
+*.tmproj
+.vscode/
diff --git a/deploy/charts/rls-operator/Chart.yaml b/deploy/charts/rls-operator/Chart.yaml
new file mode 100644
index 0000000..aec96b4
--- /dev/null
+++ b/deploy/charts/rls-operator/Chart.yaml
@@ -0,0 +1,21 @@
+apiVersion: v2
+name: rls-operator
+description: A Helm chart for Kubernetes
+# A chart can be either an 'application' or a 'library' chart.
+#
+# Application charts are a collection of templates that can be packaged into versioned archives
+# to be deployed.
+#
+# Library charts provide useful utilities or functions for the chart developer. They're included as
+# a dependency of application charts to inject those utilities and functions into the rendering
+# pipeline. Library charts do not define any templates and therefore cannot be deployed.
+type: application
+# This is the chart version. This version number should be incremented each time you make changes
+# to the chart and its templates, including the app version.
+# Versions are expected to follow Semantic Versioning (https://semver.org/)
+version: 0.1.0
+# This is the version number of the application being deployed. This version number should be
+# incremented each time you make changes to the application. Versions are not expected to
+# follow Semantic Versioning. They should reflect the version the application is using.
+# It is recommended to use it with quotes.
+appVersion: "0.1.0"
diff --git a/deploy/charts/rls-operator/templates/_helpers.tpl b/deploy/charts/rls-operator/templates/_helpers.tpl
new file mode 100644
index 0000000..d85fee8
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/_helpers.tpl
@@ -0,0 +1,62 @@
+{{/*
+Expand the name of the chart.
+*/}}
+{{- define "rls-operator.name" -}}
+{{- default .Chart.Name .Values.nameOverride | trunc 63 | trimSuffix "-" }}
+{{- end }}
+
+{{/*
+Create a default fully qualified app name.
+We truncate at 63 chars because some Kubernetes name fields are limited to this (by the DNS naming spec).
+If release name contains chart name it will be used as a full name.
+*/}}
+{{- define "rls-operator.fullname" -}}
+{{- if .Values.fullnameOverride }}
+{{- .Values.fullnameOverride | trunc 63 | trimSuffix "-" }}
+{{- else }}
+{{- $name := default .Chart.Name .Values.nameOverride }}
+{{- if contains $name .Release.Name }}
+{{- .Release.Name | trunc 63 | trimSuffix "-" }}
+{{- else }}
+{{- printf "%s-%s" .Release.Name $name | trunc 63 | trimSuffix "-" }}
+{{- end }}
+{{- end }}
+{{- end }}
+
+{{/*
+Create chart name and version as used by the chart label.
+*/}}
+{{- define "rls-operator.chart" -}}
+{{- printf "%s-%s" .Chart.Name .Chart.Version | replace "+" "_" | trunc 63 | trimSuffix "-" }}
+{{- end }}
+
+{{/*
+Common labels
+*/}}
+{{- define "rls-operator.labels" -}}
+helm.sh/chart: {{ include "rls-operator.chart" . }}
+{{ include "rls-operator.selectorLabels" . }}
+{{- if .Chart.AppVersion }}
+app.kubernetes.io/version: {{ .Chart.AppVersion | quote }}
+{{- end }}
+app.kubernetes.io/managed-by: {{ .Release.Service }}
+{{- end }}
+
+{{/*
+Selector labels
+*/}}
+{{- define "rls-operator.selectorLabels" -}}
+app.kubernetes.io/name: {{ include "rls-operator.name" . }}
+app.kubernetes.io/instance: {{ .Release.Name }}
+{{- end }}
+
+{{/*
+Create the name of the service account to use
+*/}}
+{{- define "rls-operator.serviceAccountName" -}}
+{{- if .Values.serviceAccount.create }}
+{{- default (include "rls-operator.fullname" .) .Values.serviceAccount.name }}
+{{- else }}
+{{- default "default" .Values.serviceAccount.name }}
+{{- end }}
+{{- end }}
diff --git a/deploy/charts/rls-operator/templates/controller-manager.yaml b/deploy/charts/rls-operator/templates/controller-manager.yaml
new file mode 100644
index 0000000..bc1face
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/controller-manager.yaml
@@ -0,0 +1,16 @@
+apiVersion: v1
+kind: Service
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-controller-manager
+  labels:
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+    control-plane: controller-manager
+  {{- include "rls-operator.labels" . | nindent 4 }}
+spec:
+  type: {{ .Values.controllerManager.type }}
+  selector:
+    control-plane: controller-manager
+  {{- include "rls-operator.selectorLabels" . | nindent 4 }}
+  ports:
+	{{- .Values.controllerManager.ports | toYaml | nindent 2 -}}
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/templates/deployment.yaml b/deploy/charts/rls-operator/templates/deployment.yaml
new file mode 100644
index 0000000..c08952f
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/deployment.yaml
@@ -0,0 +1,89 @@
+apiVersion: apps/v1
+kind: Deployment
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-controller-manager
+  labels:
+    app.kubernetes.io/component: manager
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+    control-plane: controller-manager
+  {{- include "rls-operator.labels" . | nindent 4 }}
+spec:
+  replicas: {{ .Values.controllerManager.replicas }}
+  selector:
+    matchLabels:
+      control-plane: controller-manager
+    {{- include "rls-operator.selectorLabels" . | nindent 6 }}
+  template:
+    metadata:
+      labels:
+        control-plane: controller-manager
+      {{- include "rls-operator.selectorLabels" . | nindent 8 }}
+      annotations:
+        kubectl.kubernetes.io/default-container: manager
+    spec:
+      affinity:
+        nodeAffinity:
+          requiredDuringSchedulingIgnoredDuringExecution:
+            nodeSelectorTerms:
+            - matchExpressions:
+              - key: kubernetes.io/arch
+                operator: In
+                values:
+                - amd64
+                - arm64
+                - ppc64le
+                - s390x
+              - key: kubernetes.io/os
+                operator: In
+                values:
+                - linux
+      containers:
+      - args: {{- toYaml .Values.controllerManager.kubeRbacProxy.args | nindent 8 }}
+        env:
+        - name: KUBERNETES_CLUSTER_DOMAIN
+          value: {{ quote .Values.kubernetesClusterDomain }}
+        image: {{ .Values.controllerManager.kubeRbacProxy.image.repository }}:{{ .Values.controllerManager.kubeRbacProxy.image.tag
+          | default .Chart.AppVersion }}
+        name: kube-rbac-proxy
+        ports:
+        - containerPort: 8443
+          name: https
+          protocol: TCP
+        resources: {{- toYaml .Values.controllerManager.kubeRbacProxy.resources | nindent
+          10 }}
+        securityContext: {{- toYaml .Values.controllerManager.kubeRbacProxy.containerSecurityContext
+          | nindent 10 }}
+      - args: {{- toYaml .Values.controllerManager.manager.args | nindent 8 }}
+        command:
+        - /manager
+        env:
+        - name: KUBERNETES_CLUSTER_DOMAIN
+          value: {{ quote .Values.kubernetesClusterDomain }}
+        image: {{ .Values.controllerManager.manager.image.repository }}:{{ .Values.controllerManager.manager.image.tag
+          | default .Chart.AppVersion }}
+        livenessProbe:
+          httpGet:
+            path: /healthz
+            port: 8081
+          initialDelaySeconds: 15
+          periodSeconds: 20
+        name: manager
+        ports:
+        - containerPort: 18000
+          name: xds
+          protocol: TCP
+        readinessProbe:
+          httpGet:
+            path: /readyz
+            port: 8081
+          initialDelaySeconds: 5
+          periodSeconds: 10
+        resources: {{- toYaml .Values.controllerManager.manager.resources | nindent 10
+          }}
+        securityContext: {{- toYaml .Values.controllerManager.manager.containerSecurityContext
+          | nindent 10 }}
+      securityContext:
+        runAsNonRoot: true
+      serviceAccountName: {{ include "rls-operator.fullname" . }}-controller-manager
+      terminationGracePeriodSeconds: 10
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/templates/leader-election-rbac.yaml b/deploy/charts/rls-operator/templates/leader-election-rbac.yaml
new file mode 100644
index 0000000..167bbb1
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/leader-election-rbac.yaml
@@ -0,0 +1,59 @@
+apiVersion: rbac.authorization.k8s.io/v1
+kind: Role
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-leader-election-role
+  labels:
+    app.kubernetes.io/component: rbac
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+  {{- include "rls-operator.labels" . | nindent 4 }}
+rules:
+- apiGroups:
+  - ""
+  resources:
+  - configmaps
+  verbs:
+  - get
+  - list
+  - watch
+  - create
+  - update
+  - patch
+  - delete
+- apiGroups:
+  - coordination.k8s.io
+  resources:
+  - leases
+  verbs:
+  - get
+  - list
+  - watch
+  - create
+  - update
+  - patch
+  - delete
+- apiGroups:
+  - ""
+  resources:
+  - events
+  verbs:
+  - create
+  - patch
+---
+apiVersion: rbac.authorization.k8s.io/v1
+kind: RoleBinding
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-leader-election-rolebinding
+  labels:
+    app.kubernetes.io/component: rbac
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+  {{- include "rls-operator.labels" . | nindent 4 }}
+roleRef:
+  apiGroup: rbac.authorization.k8s.io
+  kind: Role
+  name: '{{ include "rls-operator.fullname" . }}-leader-election-role'
+subjects:
+- kind: ServiceAccount
+  name: '{{ include "rls-operator.fullname" . }}-controller-manager'
+  namespace: '{{ .Release.Namespace }}'
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/templates/manager-rbac.yaml b/deploy/charts/rls-operator/templates/manager-rbac.yaml
new file mode 100644
index 0000000..0d2b6ab
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/manager-rbac.yaml
@@ -0,0 +1,45 @@
+apiVersion: rbac.authorization.k8s.io/v1
+kind: ClusterRole
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-manager-role
+  labels:
+  {{- include "rls-operator.labels" . | nindent 4 }}
+rules:
+- apiGroups:
+  - projectcontour.io
+  resources:
+  - httpproxies
+  verbs:
+  - get
+  - list
+  - watch
+- apiGroups:
+  - projectcontour.io
+  resources:
+  - httpproxies/finalizers
+  verbs:
+  - update
+- apiGroups:
+  - projectcontour.io
+  resources:
+  - httpproxies/status
+  verbs:
+  - get
+---
+apiVersion: rbac.authorization.k8s.io/v1
+kind: ClusterRoleBinding
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-manager-rolebinding
+  labels:
+    app.kubernetes.io/component: rbac
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+  {{- include "rls-operator.labels" . | nindent 4 }}
+roleRef:
+  apiGroup: rbac.authorization.k8s.io
+  kind: ClusterRole
+  name: '{{ include "rls-operator.fullname" . }}-manager-role'
+subjects:
+- kind: ServiceAccount
+  name: '{{ include "rls-operator.fullname" . }}-controller-manager'
+  namespace: '{{ .Release.Namespace }}'
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/templates/metrics-reader-rbac.yaml b/deploy/charts/rls-operator/templates/metrics-reader-rbac.yaml
new file mode 100644
index 0000000..d59af49
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/metrics-reader-rbac.yaml
@@ -0,0 +1,14 @@
+apiVersion: rbac.authorization.k8s.io/v1
+kind: ClusterRole
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-metrics-reader
+  labels:
+    app.kubernetes.io/component: kube-rbac-proxy
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+  {{- include "rls-operator.labels" . | nindent 4 }}
+rules:
+- nonResourceURLs:
+  - /metrics
+  verbs:
+  - get
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/templates/metrics-service.yaml b/deploy/charts/rls-operator/templates/metrics-service.yaml
new file mode 100644
index 0000000..380c6f1
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/metrics-service.yaml
@@ -0,0 +1,17 @@
+apiVersion: v1
+kind: Service
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-controller-manager-metrics-service
+  labels:
+    app.kubernetes.io/component: kube-rbac-proxy
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+    control-plane: controller-manager
+  {{- include "rls-operator.labels" . | nindent 4 }}
+spec:
+  type: {{ .Values.metricsService.type }}
+  selector:
+    control-plane: controller-manager
+  {{- include "rls-operator.selectorLabels" . | nindent 4 }}
+  ports:
+	{{- .Values.metricsService.ports | toYaml | nindent 2 -}}
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/templates/proxy-rbac.yaml b/deploy/charts/rls-operator/templates/proxy-rbac.yaml
new file mode 100644
index 0000000..5e03a90
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/proxy-rbac.yaml
@@ -0,0 +1,40 @@
+apiVersion: rbac.authorization.k8s.io/v1
+kind: ClusterRole
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-proxy-role
+  labels:
+    app.kubernetes.io/component: kube-rbac-proxy
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+  {{- include "rls-operator.labels" . | nindent 4 }}
+rules:
+- apiGroups:
+  - authentication.k8s.io
+  resources:
+  - tokenreviews
+  verbs:
+  - create
+- apiGroups:
+  - authorization.k8s.io
+  resources:
+  - subjectaccessreviews
+  verbs:
+  - create
+---
+apiVersion: rbac.authorization.k8s.io/v1
+kind: ClusterRoleBinding
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-proxy-rolebinding
+  labels:
+    app.kubernetes.io/component: kube-rbac-proxy
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+  {{- include "rls-operator.labels" . | nindent 4 }}
+roleRef:
+  apiGroup: rbac.authorization.k8s.io
+  kind: ClusterRole
+  name: '{{ include "rls-operator.fullname" . }}-proxy-role'
+subjects:
+- kind: ServiceAccount
+  name: '{{ include "rls-operator.fullname" . }}-controller-manager'
+  namespace: '{{ .Release.Namespace }}'
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/templates/serviceaccount.yaml b/deploy/charts/rls-operator/templates/serviceaccount.yaml
new file mode 100644
index 0000000..9c8d14c
--- /dev/null
+++ b/deploy/charts/rls-operator/templates/serviceaccount.yaml
@@ -0,0 +1,11 @@
+apiVersion: v1
+kind: ServiceAccount
+metadata:
+  name: {{ include "rls-operator.fullname" . }}-controller-manager
+  labels:
+    app.kubernetes.io/component: rbac
+    app.kubernetes.io/created-by: contour-global-ratelimit-operator
+    app.kubernetes.io/part-of: contour-global-ratelimit-operator
+  {{- include "rls-operator.labels" . | nindent 4 }}
+  annotations:
+    {{- toYaml .Values.controllerManager.serviceAccount.annotations | nindent 4 }}
\ No newline at end of file
diff --git a/deploy/charts/rls-operator/values.yaml b/deploy/charts/rls-operator/values.yaml
new file mode 100644
index 0000000..cfb8055
--- /dev/null
+++ b/deploy/charts/rls-operator/values.yaml
@@ -0,0 +1,59 @@
+controllerManager:
+  kubeRbacProxy:
+    args:
+    - --secure-listen-address=0.0.0.0:8443
+    - --upstream=http://127.0.0.1:8080/
+    - --logtostderr=true
+    - --v=0
+    containerSecurityContext:
+      allowPrivilegeEscalation: false
+      capabilities:
+        drop:
+        - ALL
+    image:
+      repository: gcr.io/kubebuilder/kube-rbac-proxy
+      tag: v0.13.1
+    resources:
+      limits:
+        cpu: 500m
+        memory: 128Mi
+      requests:
+        cpu: 5m
+        memory: 64Mi
+  manager:
+    args:
+    - --health-probe-bind-address=:8081
+    - --metrics-bind-address=127.0.0.1:8080
+    - --leader-elect
+    containerSecurityContext:
+      allowPrivilegeEscalation: false
+      capabilities:
+        drop:
+        - ALL
+    image:
+      repository: ghcr.io/snapp-incubator/contour-global-ratelimit-operator
+      tag: main
+    resources:
+      limits:
+        cpu: 500m
+        memory: 128Mi
+      requests:
+        cpu: 10m
+        memory: 64Mi
+  ports:
+  - name: xds
+    port: 18000
+    protocol: TCP
+    targetPort: xds
+  replicas: 1
+  serviceAccount:
+    annotations: {}
+  type: ClusterIP
+kubernetesClusterDomain: cluster.local
+metricsService:
+  ports:
+  - name: https
+    port: 8443
+    protocol: TCP
+    targetPort: https
+  type: ClusterIP