diff --git a/.env b/.env
index f85b34f366..2300bc23c5 100644
--- a/.env
+++ b/.env
@@ -1,7 +1,7 @@
 
 
 # Demo App version
-IMAGE_VERSION=1.10.0
+IMAGE_VERSION=1.11.0
 IMAGE_NAME=ghcr.io/open-telemetry/demo
 DEMO_VERSION=latest