Identify social media tools

[antoinepetty]

We need an easy way to cross post to all social media if possible. If this requires funding, then this needs to be budgeted and communicated to the trustees to see if it's viable

[antoinepetty]

Also document them as per srobo/runbook#110

[antoinepetty]

Analytics:

Twitter
Has an analytics dashboard: https://analytics.twitter.com/user/studentrobotics/home
which displays overall analytics from the last 28 days, monthly summaries of top tweets and mentions, and stats for each individual tweet

Facebook
Through the insights dashboard https://www.facebook.com/StudentRobotics/insights/ or creator studio (mostly for video metrics) https://business.facebook.com/creatorstudio/
you can see overall page activity such as views, reach, and engagement. On top of this, you can see how each individual post has done to give you an idea of what works and what doesn't. For information about the audience, you can see days and times they're most likely to be online.

Instagram
(Mobile app only)
Insights button on the SR profile or individual posts. Shows stats on views vs likes - fairly basic

LinkedIn
Through accessing the page as an admin - Some basic tools to show visitors, views, clicks on the page as a whole and individual posts

[sedders123]

We think we're ok for now just using first party tools. We may re evaluate this in the future if it becomes a problem