GA4 Advanced provides opensource alternative to GA4 Base Tag There are few key features provided by current tag:
- Ability to override all parameters (including _gcs and cid)
- Data Source settings - you can build request to google analytics using eventData properties (Beta)
- Compatible with Google Analytics 4 Measurement Protocol
- Create an GA4 Advanced tag and add GA4 triggers
- All fields are optional.
Measurement ID - If the event came from a GA4 web tag, you can leave this field blank to inherit the measurement ID of the event
Redact visitor IP address - Remove visitor IP address from the event. Reports based on the event will not include geographic information.
Event Name - The event name to send to Google. If this field is blank, the value of the event_name parameter will be sent.
Event Parameters - Specify which parameters you want to include by default, add overwrites or remove existing.
User Properties - Specify which user properties you want to include by default, add overwrites or remove existing.
Data Source Settings - By default - incoming requests will be used as a data source for requests to google analytics. You can also choose Event Data (Beta) - in this case, all request properties will be constructed from eventData. We have a list of parameters copied from thyngster.com (Thanks a lot for your work ❤️), but for now, we don't have a mapping for all of these parameters, so you are welcome to open PR with improvements and fixes.
Logs Settings - Specify whether the tag should write to the logs.
GA4 Advanced Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
Sponsored by Maxwell Stanford.