diff --git a/packages/react-bindings/src/useStatsigInternalClientFactoryAsync.ts b/packages/react-bindings/src/useStatsigInternalClientFactoryAsync.ts
index 72d95505..c884a7cc 100644
--- a/packages/react-bindings/src/useStatsigInternalClientFactoryAsync.ts
+++ b/packages/react-bindings/src/useStatsigInternalClientFactoryAsync.ts
@@ -1,4 +1,4 @@
-import { useMemo, useRef, useState } from 'react';
+import { useEffect, useRef, useState } from 'react';
 
 import { Log, StatsigUser, _getInstance } from '@statsig/client-core';
 import { StatsigClient, StatsigOptions } from '@statsig/js-client';
@@ -14,24 +14,25 @@ export function useStatsigInternalClientFactoryAsync<T extends StatsigClient>(
   args: FactoryArgs,
 ): { isLoading: boolean; client: T } {
   const [isLoading, setIsLoading] = useState(true);
-  const clientRef = useRef<T | null>(_getInstance(args.sdkKey) as T | null);
-
-  const client = useMemo(() => {
-    if (clientRef.current) {
-      return clientRef.current;
+  const clientRef = useRef<T>(
+    (_getInstance(args.sdkKey) as T | null) ?? factory(args),
+  );
+
+  useEffect(() => {
+    // already initializing or initialized
+    if (clientRef.current.loadingStatus !== 'Uninitialized') {
+      setIsLoading(false);
+      return;
     }
 
-    const inst = factory(args);
-
-    clientRef.current = inst;
-
-    inst
+    clientRef.current
       .initializeAsync()
       .catch(Log.error)
       .finally(() => setIsLoading(false));
-
-    return inst;
   }, []);
 
-  return { client, isLoading };
+  return {
+    client: clientRef.current,
+    isLoading,
+  };
 }
diff --git a/samples/react/src/__tests__/HomePage.test.tsx b/samples/react/src/__tests__/HomePage.test.tsx
index 6e72edb4..0efbaf00 100644
--- a/samples/react/src/__tests__/HomePage.test.tsx
+++ b/samples/react/src/__tests__/HomePage.test.tsx
@@ -1,5 +1,6 @@
 import { render, waitFor } from '@testing-library/react';
 import fetchMock from 'jest-fetch-mock';
+import { StrictMode } from 'react';
 import { InitResponse } from 'statsig-test-helpers';
 
 import HomePage from '../HomePage';
@@ -10,7 +11,11 @@ describe('App', () => {
   });
 
   it('renders the Passing value', async () => {
-    const { getByText } = render(<HomePage />);
+    const { getByText } = render(
+      <StrictMode>
+        <HomePage />
+      </StrictMode>,
+    );
 
     const result = await waitFor(() => getByText('Passing'));
     expect(result).toBeDefined();
diff --git a/samples/react/src/main.tsx b/samples/react/src/main.tsx
index e9d38353..19ab0705 100644
--- a/samples/react/src/main.tsx
+++ b/samples/react/src/main.tsx
@@ -3,7 +3,7 @@ import '@fontsource/roboto/400.css';
 import '@fontsource/roboto/500.css';
 import '@fontsource/roboto/700.css';
 import { Box } from '@mui/material';
-import { ReactNode, lazy } from 'react';
+import { ReactNode, StrictMode, lazy } from 'react';
 import * as ReactDOM from 'react-dom/client';
 import {
   RouteObject,
@@ -89,4 +89,8 @@ function App() {
   );
 }
 
-root.render(<App />);
+root.render(
+  <StrictMode>
+    <App />
+  </StrictMode>,
+);