diff --git a/Classes/NSManagedObject+ActiveRecord.h b/Classes/NSManagedObject+ActiveRecord.h
index c04f299..61e6d36 100644
--- a/Classes/NSManagedObject+ActiveRecord.h
+++ b/Classes/NSManagedObject+ActiveRecord.h
@@ -47,4 +47,8 @@
 
 + (NSString *)entityName;
 
+#pragma mark - Date Formatting
+
++ (void)setDateFormat:(NSString *)dateFormat;
+
 @end
diff --git a/Classes/NSManagedObject+ActiveRecord.m b/Classes/NSManagedObject+ActiveRecord.m
index 12d1ab1..8d0e01e 100644
--- a/Classes/NSManagedObject+ActiveRecord.m
+++ b/Classes/NSManagedObject+ActiveRecord.m
@@ -219,7 +219,7 @@ - (void)setSafeValue:(id)value forKey:(id)key {
             value = [NSNumber numberWithDouble:[value doubleValue]];
 
         else if (attributeType == NSDateAttributeType)
-            value = [self.defaultFormatter dateFromString:value];
+            value = [self.dateFormatter dateFromString:value];
     }
 
     [self setValue:value forKey:key];
@@ -234,15 +234,25 @@ - (BOOL)isIntegerAttributeType:(NSAttributeType)attributeType {
 
 #pragma mark - Date Formatting
 
-- (NSDateFormatter *)defaultFormatter {
-    static NSDateFormatter *sharedFormatter;
-    static dispatch_once_t singletonToken;
+static NSDateFormatter *sharedFormatter;
+static dispatch_once_t singletonToken;
+
++(NSDateFormatter *)sharedFormatter{
     dispatch_once(&singletonToken, ^{
-        sharedFormatter = [[NSDateFormatter alloc] init];
-        [sharedFormatter setDateFormat:@"yyyy-MM-dd HH:mm:ss z"];
+        if(!sharedFormatter){
+            sharedFormatter = [[NSDateFormatter alloc] init];
+            [sharedFormatter setDateFormat:@"yyyy-MM-dd HH:mm:ss z"];
+        }
     });
-
     return sharedFormatter;
 }
 
+- (NSDateFormatter *)dateFormatter {
+    return [NSManagedObject sharedFormatter];
+}
+
++ (void)setDateFormat:(NSString *)dateFormat {
+    [[NSManagedObject sharedFormatter] setDateFormat:dateFormat];
+}
+
 @end
diff --git a/Example/Podfile.lock b/Example/Podfile.lock
index 2f90c60..0313ddf 100644
--- a/Example/Podfile.lock
+++ b/Example/Podfile.lock
@@ -1,6 +1,6 @@
 PODS:
   - Kiwi (2.1)
-  - ObjectiveRecord (1.3.1):
+  - ObjectiveRecord (1.4.0):
     - ObjectiveSugar
   - ObjectiveSugar (0.8)
 
@@ -15,7 +15,7 @@ EXTERNAL SOURCES:
 
 SPEC CHECKSUMS:
   Kiwi: 054ef97d0e50c279b21113a0880a906fa153a7fd
-  ObjectiveRecord: 3a196d1c853a315919951905babdb073df915cd6
+  ObjectiveRecord: 109a6c583284c2c9af1dc0d6ccc1dfc84e826c45
   ObjectiveSugar: 101df0252a4a9b7eab2e20bf1cd444bfaec2a02b
 
 COCOAPODS: 0.26.2
diff --git a/Example/SampleProjectTests/FindersAndCreatorsTests.m b/Example/SampleProjectTests/FindersAndCreatorsTests.m
index 312f3cc..6d7fcc8 100644
--- a/Example/SampleProjectTests/FindersAndCreatorsTests.m
+++ b/Example/SampleProjectTests/FindersAndCreatorsTests.m
@@ -176,6 +176,18 @@ void createSomePeople(NSArray *names, NSArray *surnames, NSManagedObjectContext
             Person *person = [Person create:@{ @"anniversary": [formatta stringFromDate:date] }];
             [[@([date timeIntervalSinceDate:person.anniversary]) should] beLessThan:@1];
         });
+            
+        it(@"converts string from specified date format", ^{
+            [NSManagedObject setFormatter:@"HH:mm:ss"];
+            Person *person = [Person create:@{ @"anniversary": @"12:24:05" }];
+            [person.anniversary shouldNotBeNil];
+        });
+        
+        it(@"can't convert string from specified date format", ^{
+            [NSManagedObject setFormatter:@"yyyy HH:mm:ss"];
+            Person *person = [Person create:@{ @"anniversary": @"12:24:05" }];
+            [person.anniversary shouldBeNil];
+        });
         
         it(@"doesn't update with nulls", ^{
             Person *person = fetchUniquePerson();